Another discovery call. Another prospect asking detailed questions about your methodology, your process, your approach, but something feels off. You can sense they're taking notes not to evaluate working with you, but to figure out how to do it themselves.

What if that read is costing you more deals than you know?

The DIY mindset isn't a fixed personality trait. It's a point in a buyer's journey, and the right conversation can actually move it. This episode is about how to tell the difference between someone who will never buy and someone who simply hasn't failed enough yet to know they need you.

For consultants who are tired of writing people off and starting to wonder if they're missing something.