AI isn’t here to replace marketers—it’s here to empower them. In this week's PocketGamer podcast, Peggy Anne Salz and Brian Baglow chat with Bob Hollanders from Appier and Matej Lančarič, a UA expert known for his innovative approach, about how AI is transforming creative strategies in 2025.Matej reveals how he's using AI to generate a high volume of UGC ads on a minimal budget with impressive results while Bob urges marketers to act now. AI is more than a data-crunching tool; it’s a force multiplier for creativity. However, its impact depends on how well you direct it. So get ready to polish your prompt engineering skills because that's a big part of what decides if you lead or follow in 2025!Bob Hollanders - https://www.linkedin.com/in/bob-hollanders-a3b82627/Appier - https://www.appier.com/en/Matej Lančarič - https://www.linkedin.com/in/matejlancaric/Matej's website - https://lancaric.me/CHAPTERS00:00 - Intro 02:04 - Where AI is disruptive07:54 - How to make AI work for you14:59 - The right amount of data20:28 - Where to start25:55 - Achieving higher ROI31:35 - What studios consistently get wrong33:20 - What excites Bobbie & Matej the most?37:00 - Favourite games Q&A* * * * * * * * * * * * * * * ** Let's Connect **👉🏻 X - https://x.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event