Introducing Andrew Coates: “Graduated from Memorial University of Newfoundland with a Bachelor of Commerce(Co-op) Honours. Grew up as a competitive cross-country skier, basketball player, and dabbled in many other sports. Became a die hard fitness enthusiast in his early 20’s and began his career as a certified personal trainer in the fall of 2010 in Edmonton, Alberta. Devoted to reading and studying everything he's able to find time for, whether it's about fitness, nutrition, behaviour change, or anything related to a career in the fitness industry. Owner of Andrew Coates Fitness, founded in January of 2017 and contracting at Evolve Strength South. Also, the host of The Lift Free and Diet Hard Podcast (formerly The Fitness Devil with my friend and co-host Dean Guedo). A weekly show of discussions with fitness industry leaders. Fitness Writer for not only my website here but for major fitness publications including T-Nation, The PTDC, Generation Iron, and TrueCoach, with more in the works. Cofounder and MC of The Evolve Canadian Strength Symposium, an Edmonton Fitness Conference featuring industry leading speakers including cofounder Dean Somerset, Lee Boyce, and more. Mentor of a small group of fitness professionals around the world. He posts daily ideas and fitness industry philosophy on his rapidly growing Instagram account @andrewcoatesfitness.