In this week's episode of Business by The Books, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., breaks down the real journey from entrepreneur to small business owner to finally stepping into the role of CEO.

This isn't about chasing flashy titles or hitting arbitrary revenue goals. It's about clarity, confidence, and understanding your numbers so you can actually lead your business instead of letting it run you.

Key Takeaways:

• Entrepreneur Stage – Building with Instinct: Many entrepreneurs start with passion and creativity but rely only on income goals and bank balances instead of true financial clarity. Danielle explains how this stage can fuel growth, but also stall it.

• Small Business Owner Stage – Running the Machine: This is where consistent revenue, vendors, and maybe a team come in. But too many owners still try to do it all themselves, which leads to mistakes and burnout.

• CEO Stage – Leading with Vision and Data: The mindset shifts that happens when you step into your CEO role, where you go from reacting and needing to have your hands in every area of the business to delegating and making intentional, future-focused decisions.

• Real-Life Client Success – Delaney Fischer's Story: Hear how one client shifted from messy spreadsheets and receipts to clarity and balance once she started seeing her numbers monthly.

Topics Discussed:

(00:00) Intro: Redefining the CEO Role – Why It's About Clarity, Not Business Size

(01:11) The Entrepreneur Stage: Passion-Driven But Missing Profitability

(03:37) The Small Business Owner Stage: Transitioning to Systems, Responsibility, and Financial Clarity

(06:27) The CEO Stage: Leading with Data, Mindset Shifts, and Future-Focused Planning

(08:52) Stepping Into Your CEO Role: How to Stop Doing More and Start Gaining Clarity

(09:53) Outro: Kickstart's CFO Services, Like, Share and Subscribe!

Resources:

CFO Services | https://kickstartaccountinginc.com/the-cfo-solution/

Client Success Story | From Burnout to Balance: Redefining Entrepreneurial Success Through Break-Even Analysis with Delanie Fischer of Self-Helpless Podcast

Book a Call with Kickstart Accounting, Inc.:

https://kickstartaccountinginc.com/book-a-call/

Connect with Kickstart Accounting, Inc.:

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