A beautiful architectural structure cannot sustain itself without a proper foundation, think of your brand in the same way. If you put the five pillars in place your brand will be solid and effective. Communication is vitally important as well. Are you talking specifically to your audience or at them? Is your brand’s story specific, clear, and authentic? Does your target audience feel related to and understood. You can shift from great to an extraordinary brand by building a proper foundation; from understanding your niche audience and their pain points to how you can help solve them. A message that truly connects paired with a visual brand that supports your story will elevate your brand to the next level. Come learn and apply the five pillars to shift from a great to an extraordinary brand.