Creating a multi-million dollar tech company takes more than a good idea and a product. It requires effective, and simple communication skills to not only raise money, but ultimately to get the word out about your product so people actually know it exists.
Sam Shank is a serial tech entrepreneur, investor and the co-founder and former CEO of HotelTonight, a hotel-booking service focused on making last-minute hotel bookings quick and seamless.
In this episode, Sam takes us through his journey - from what he thought would be a career in film to harnessing his love of creativity to build HotelTonight, which has since been acquired by AirBnb for more than $400 million. Sam talks about some of the biggest communication mistakes he sees founders make. He shares his keys to success to make sure you have a very clear and concise value proposition that anyone can grasp in seconds - hint: try to make it 5 words!

You can follow Sam Shank on Twitter.
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