The Storytelling Lab

The 6 Emotional Story Shapes that Science Found Resonate with Audiences Most


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"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently" — Rain Bennett


In this episode of The Storytelling Lab, Rain dives into the emotional arcs of stories, drawing from his experience as a filmmaker and author.


He discusses the six emotional story shapes artificial intelligence identified through Project Gutenberg and emphasizes the universal nature of these patterns in storytelling.


Through examples from iconic films and his own personal anecdotes, Bennett highlights the impact of emotional storytelling on audience engagement and suggests using these patterns as inspiration rather than rigid templates.


You'll gain a deeper understanding of emotional storytelling and learn how to leverage these patterns to create more impactful and resonant narratives, ultimately enhancing your ability to engage with your audience through compelling storytelling.


In this episode, you will:


  • Uncover the power of emotional story arcs to captivate your audience and keep them engaged from start to finish.
  • Learn how storytelling can drive business growth and create a lasting impact on your audience and customers.
  • Master storytelling techniques that forge deeper connections with your audience, leaving a lasting impression.
  • Explore the emotional arcs found in Project Gutenberg's stories and discover how they can elevate your own storytelling.
  • Gain valuable storytelling tips from top storytellers that will elevate your storytelling game and leave a lasting impact on your audience.



Mentioned in the show — Steven Pressfield's GoFundMe

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The Storytelling LabBy Rain Bennett

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