The A-Game: An Adcom Podcast

Today our guest is Andrew Alexander, an attorney in the Intellectual Property group at Calfee, Halter and Griswold. We sit down with Andy to investigate copyright law as it relates to social media. When is it ok for a brand to repost someone else’s content? What are some of the safeguards brands can put in place? What does the average user need to think about when making and posting UGC?  It turns out that because this media sector has moved far faster than case law or legislation, the answers are far from black and white – instead, they’re many shades of gray.

Adcom presents The A-Game Podcast hosted by Jeff Culliton with guest host Abbey K. During this episode, we're talking with someone who lives on the other side of social media, Eric Aune, plumber and social media influencer who enlightens us about the power of tradespeople as storytellers, because of the passion they feel about their work.

Jeff and Nadya sit down with RIDGID Tool's own Becky Brotherton, Director of Brand & Engagement Marketing, to discuss her success using a variety of marketing tactics that include sharing user generated content to increase authenticity. Becky also talks about planning for RIDGID's 2023 "RIDGID Experience" - the brand's 6th annual contest for its social followers and influencers. Ultimately, this innovative way of engaging with its community became a turning point for the brand.

In this episode of Adcom’s A-Game podcast, hosts Jeff Culliton and Nadya Scheiner talk with special guest Jim Ganzer about how streaming services like Netflix are changing the marketing landscape, and how these platforms can be accessible to marketers in a way that broadcast never could. Currently Adcom’s Chief Strategy Officer, Jim is an expert at finding the precise media channels where any given audience lives.

Adcom presents the A-Game Podcast, hosted by Jeff Culliton and Nadya Scheiner. Today we’re talking about ABM – Account Based Marketing – with Justin Morcelle, Adcom’s new partner and COO. Most recently the CMO of a Fortune 500 company, Justin has unique insight into B2B marketing. In today’s conversation, we cover whether and how account-based marketing can be both intensely targeted and cutting edge.

In the final episode of our series on NFT's in Marketing, Fandem (www.fandem.com) CEO G.I. Zaratsian discusses how to sell an NFT. While some artists have made fortunes by NFTing their original pieces and selling them on marketplaces like OpenSea, the process is still murky at best for most. We use our own Nadya Scheiner, an accomplished artist in her own right, as a guinea pig to outline the process.

On this episode of The A Game we talk to entrepreneur & investor Kumar Arora. A constantly evolving entrepreneur, Kumar is the CEO of Arora Ventures. Arora Ventures provides resources, investment, consulting services to assist early-stage to mid-sized businesses. Some of his portfolio brands include Trust Foods, Rogue Eyewear, ILTHY®, and most recently, Sora Sushi. The topic of discussion is creative confidence and how it drives his new ventures and the massive engagement from the communities that follow them.

In part 3 of our discussion with G.I. Zaratsian, CEO and Co Founder of Fandem (www.fandem.com) we discuss how brands are beginning to explore the concept of a metaverse and what role NFT's play in it.

In part 2 of our 4 part series on NFTs in marketing, CEO and Co-Founder of Fandem (www.fandem.com) G.I. Zaratsian discusses tangible examples of how NFT's are currently being used by progressive brands and how the early adopters are gaining an edge.

On a new episode of The A Game we explore the future of NFT's in marketing with CEO and Founder of Fandem (www.fandem.com) G.I. Zaratsian. Episode 1 of this 4 part series lays the groundwork for what NFT's are and how the early focus on art has shaped the perception of their utility.