Burger King launched a campaign for Mental Health Awareness Month that targeted McDonald's Happy Meal. Is this too cheek for such a serious topic? Are they within their brand or is it a cheap stunt to take a shot at their biggest competitor. The team gets flame broiled on this one, on this week's episode of The A Game.

Burger King launched a campaign for Mental Health Awareness Month that targeted McDonald's Happy Meal. Is this too cheek for such a serious topic? Are they within their brand or is it a cheap stunt to take a shot at their biggest competitor. The team gets flame broiled on this one, on this week's episode of The A Game.

Amazon and Kohls are partnering to help consumers return their Amazon purchases more easily. Is this just about convenience or is a bigger strategy at play. All this and the original four are back together for the first time in what feels like an eternity on The A Game

Google is finally putting a more concerted effort towards monetizing Google Maps. If done properly this is a great channel to reach consumers using location services. Our team thinks this might be a nod to the future consumer when autonomously driving vehicles allow for a less distracted commuter.

Miller Coors attempts to test a pseudo direct to consumer strategy. Is this a sign of the times for companies that sell through distributors? The Amazon effect has made traditional business models a little shaky and some of the oldest brands are fighting for reinvention. All this plus a cameo from one of our faves, Hope Ho, on this week's episode of The A Game.

Apple's new service announcement last week was a good indication of the future strategy of the company and their stronger stance on privacy. With $245 billion dollars of cash on hand, Apple can be whatever it wants to be and it looks like they want to be a bank. All this and more on this week's episode of The A Game.

In a move that has been long anticipated, Instagram has begun rolling out e-commerce functionality to select brands. This move could create huge convenience for consumers and HUGE upside for brands, helping to monetize one of their favorite channels more directly. All this and Apple doubling down on their subscription model, on this episode of The A Game.

SXSW has exploded into an epicenter of emerging tech, startup launches and now political conversation. This wasn't always the case, but nonetheless, it now drives as much attention as any other festival in the country around Innovation. This level of attention will continue to grow the events scale and scope and continue to drive the most innovative voices to attend and share.

In this episode of The A Game we look at Kidfluencers, the ever growing sect of child Youtube stars who are raking in huge audiences and even bigger checks, but is it ethical. This and a detailed, if only semi-rational discussion about Kylie Jenner's new status as the world's youngest "Self-Made" Billionaire. All this and more on The A Game.

In this week's episode our quartet performs as a trio with a new face, but the same hot takes. Youtube, like all scaled social media platforms, is combating bad actors and trying to assure their advertisers that their content is being displayed next to reputable and verified videos. This isn't a race with a finish, the teams will always be fighting this uphill battle. That and a look at what agencies need to know about 5Gs effects on marketing on this week's episode of The A Game.