It's the secret Santa gift everyone wants.....the 17th installment of the A Game. In this week's episode Jim, Joel and Morgan discuss recent social activations from #Payless and #BurgerKing. Are they are good business or just good fun?

After a restful Thanksgiving holiday, the team is back this week talking about market disruptions. Automotive chaos and the relevance of being in-store for Black Friday vs at home on your couch. All this and much much more on this week's episode of The A Game.

Podcasts are exploding! It shouldn't be a surprise that marketers of all verticals are flocking to advertise within shows that keep their audiences engaged for 30 minutes in a way TV and radio don't. On top of that, podcast audiences are typically younger, educated and more affluent - just the demo that many brands want a piece of. On this weeks show Jeff, Jim and Joel talk about how marketers are utilizing podcasts and how the message needs to be nuanced in order to feel authentic and impactful.

Consumers expect personalization and they expect the brands they love to create easy user experiences. Convenience comes at a cost, namely your data. For the brands that track and curate the most, they run the risk of going to far and becoming intrusive. Where is the line between convenient and creepy? We discuss on this week's episode of The A Game.

Morgan pinch hits for Joel as the group discusses how brands like Chipotle are looking for more attribution from their TV spend and how 5G networks are going to effect data collection. All this and more on this week's episode of The A Game.

Jim, Jeff and Joel tackle a topic that's likely on many of your minds: How much drama does Facebook have to endure to be impacted? Plus: Should hiring managers take a page from the NBA's book, and begin considering candidates without college degrees -- then groom them to possess the skill sets necessary?

Amazon is buying up branded Google search terms in mass. In certain instances Amazon's ranking for branded terms are higher than the brand itself. This is a trend that will continue. Is there anything that you can do about it as a brand????? Morgan, Jeff and Joel discuss

Instagram is now a factor in the way musicians are laying out their concert experience. You want to give fans who are 'gramin from your show great visuals to post out to their followers, right?!? No doubt this is becoming a consideration for business related events as well, like trade shows. The guys discuss on this weeks episode of The A Game.

Don't get us wrong, voice search and smart speakers are great, but we really want everything to be image search based. It's more accurate, it's fun to take pictures and we already have our phones in our hands 25 hours a day. On this week's episode the fellas from The A Game discuss when and how Visual search will soon be the norm. #Adcominsights

On this week's episode Jim, Jeff and special guest Morgan Rooks (standing in for Joel who is traveling for a client) look at the growing trend of tech billionaires buying newspapers and magazines. What's the value beyond the dollars?