The boys are back in town!!! At least for this week when they dig into two interesting topics. First, the rise of zero click Google searches is an indicator of changing user behavior that brands need to be ready for. Then, the team digs into the amazing content strategy that Slam Magazine uses to generate massive amounts of content from single point events that fuel months worth of social posts. All this and more on episode 45 of The A Game.

In Morgan Rooks' farewell A Game episode we discuss some of our favorite podcast moments as well as the ever growing data demands of being a digital marketer. Morgan's feelings - get your data in line, or your marketing will suffer.

All this and much more on episode 44 of The A Game.

Is augmented reality finally primed for its day in the sun? Device/Camera sophistication on our phones will allow us to do almost anything, but is the cost to execute at scale too much? Google thinks we are ready for a new normal in augmented reality advertising, but is it right? The gang discusses on this week's episode of The A Game.

FaceApp gripped the country this week by praying on everyone's vanity. Although already a widely used app, they rocketed into cultural relevance by showing us all what we are going to look like when we are old. While this is fun (depending on what you looked like)it does bring some privacy concerns to light. The original 4 discuss this and much more on this week's episode of The A Game.

Need to get back in the swing of things after a long weekend? Good news, The A Game team is here to help. Attention is fragmented across platforms and all brands are shifting budgets to compensate. Hershey's has made this a core marketing focus and the dollars they are spending reinforces it in a big way. All this and more on your post 4th of July episode of The A Game.

Outlets like Twitch and Fortnite are bringing people together in real-time in a way that other social networks don't. This begs the question - are the new wave of platforms more social than the OG's? Could Facebook/Instagram, Twitter, etc learn from the new kids on the block who are adding active users hand-over-fist? Marketing dollars will flow to where the attention is and gaming/streaming platforms are getting a lot of attention. All this and more on the BIG 40 of The A Game.

We are seeing an uptick of acquisitions centered around ad serving and data visualization as of late. Some with very steep price tags. What does it all mean for the end users and for the market in general. The team will discuss this and more from our brand new Adcom A Game Studio on the corner of W.6th and St.Clair.

Algorithms have become the engine of modern advertising. They are so pervasive that sometime we don't stop to think whether or not they are truly good or bad for the channels we use. In this episode of The A Game, the team discusses how stopping and taking a deeper look at our programmatic world is probably in everyone's best interest.

GOOGLE LIVE STREAM!!!! It was a big deal to us and all digital marketers this week. Our crack team of digital marketing mavericks discuss the ins and outs of what we heard and the effect it will have. If your current agency doesn't talk to you like this.......we're listening. Kidding, but not really.

The trackability of ads is under attack. Even if we haven't seen a real shift in what marketers can see yet, there may be enough smoke to assume that eventually it will turn into a fire? Is Google's recent algorithm update the match that starts the blaze?