The A-Game: An Adcom Podcast

What a year in the world of marketing: Jim, Jeff and Joel gather to discuss the top trends, like fragmentation in the streaming world, influencers, the future of social and much more. Tune in!

If you come at The King, you best not miss. A wise man -- Omar Little -- once said that. But is Netflix even The King anymore? Apple, NBC and others are trying to prove it's not. We discuss on The A Game after Apple's streaming service launched.

Media planning is a mixture of art and science. Audiences are constantly shifting and the analysis of those audiences comes from many angles, none of which has a monopoly on the truth. This becomes even more complex in an election year. Most brands are deep in the heart of planning season and the complexity of media tactics and an election cycle are on full display. The team discusses this and more on Episode 53 of The A Game.

The A Game crew enlists a couple special guests -- Sarah Shamsi from Adcom's data and analytics team, and Charlie Schafer from our Audience Planning team -- to discuss how the data game has changed and how we're using data in everything we do.

California was the first -- but not the last -- to pass legislation allowing college athletes to earn money based on their likeness. How does this issue impact marketers? Kevin Griffin, Jeff Culliton and Joel Hammond explore on The A Game.

Some big names and big funders are getting behind Quibi, which is looking to change the streaming game. How? In 10-minute episodes -- and only on mobile devices. Jeff, Jim and Joel discuss whether this idea will catch on. What do you think?

Jim and Jeff are joined by Charlie Schafer, Adcom's Senior Director of Account Planning, to talk effective marketing. How do you deliver it? Is boldness a must-have?

One of our Marketing Automation experts, Lauren Casarona, joins the show today to talk through trends and best practices in email -- specifically personalization. How much is too much? What's the right balance? Listen in to get the crew's take.

Jim, Jeff and Joel dive in to a new Facebook app -- Threads, the goal of which appears to be to drive users to constantly share their location and more details. (Battery life?!) Take a listen and give us your thoughts!

Adcom SVP and former NFL exec Kevin Griffin joined the crew this week to provide his unique perspective on NFL ratings and the health of the league -- always a hot topic this time of year -- and the hilarious, engaging, dramatic, wild battle between Popeye's and Chick-Fil-A over chicken sandwich supremacy.