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Insightful conversations with business leaders about what's new, now and next in the world of marketing and media.... more
FAQs about The A-Game: An Adcom Podcast:How many episodes does The A-Game: An Adcom Podcast have?The podcast currently has 77 episodes available.
December 22, 2020Run, They Told Me, by: The Adcom PlayersWhile all may not be right in the world this holiday season, some things point to brighter days ahead. The breakout Cleveland Browns are on a roll and the sky is the limit. This is all so very 2020! The Adcom Players, who are always looking to croon, decided to celebrate this unexpected rise with a holiday tune....more4minPlay
June 11, 2020The A GAME 63: The Rich Get RicherIt's a double-dose of the A Game this week. You'd be hard pressed to find two guys that can discuss media strategy as deftly at Jim Ganzer and TJ Salopek (Interactive Marketing Lead at Goodyear). The team nerds out over the growing strength of Facebook, Google, Amazon and the like while helping to level set what the near future looks like for the media landscape. All this and we take our new logo for a test drive on this week's episode of The A Game....more41minPlay
June 09, 2020The A GAME Episode 62: Turning the Corner?iHeart Radio Northern Ohio market President Keith Hotchkiss joins us to discuss the current state of radio as companies emerge from COVID-19 with the need to generate momentum. Audio formats in general have expanded dramatically with the the growing audience for podcast content and iHeart is positioning itself to be one of the lead players in the field. Audio's role in a brand's marketing mix looks to continue gaining momentum in 2020 and beyond. All this and we are now available on the iHeart Radio podcast platform!...more39minPlay
May 05, 2020The A Game: Episode 61 - Ari Lewis, Personal Branding and the New NormalThe A Game welcomes Ohio X co-founder Ari Lewis to discuss the mission of his new technology and innovation association, the need for people to take the reigns of their personal branding and why we don't need a "response to COVID-19" email from every brand that's ever existed. All this and much more on this week's episode of The A Game....more36minPlay
April 03, 2020A-Game Podcast Episode 60: When the Game Returns: Marketers and Today's Pro Sports EnvironmentIn a Special Episode, Adcommers Kevin Griffin and Jeff Culliton discuss the business of sports marketing now and following COVID 19 with some of the biggest names in Sports Marketing. Mary Beth Pate of the Cleveland Clinic, Shelly Cayette-Weston of the Cleveland Cavaliers, Justin Morcelle from KeyBank and Sam Pines of ESPN Cleveland join the team to talk about the extraordinary circumstances that led to the pausing of all major global sports, their companies amazing community responses and how sports and their collective partnerships will likely bring unity back to starving fan bases. All this and more on the next episode of The A Game....more49minPlay
February 14, 2020The A Game Episode 59: Modernizing Your Approach to Trade MarketingMarketing in the trades has been traditional for a looooooong time. How are companies specializing in the trades modernizing their approach? We discuss it....more33minPlay
February 10, 2020The A Game Podcast Ep. 58: Brands tug at consumers' heartsSo ... just what was up with all those heart-warming Super Bowl ads, and will that approach continue? Plus: With a cookie-less future ahead, will old-school metrics make a triumphant return?...more34minPlay
February 03, 2020The A Game Episode 58 - You Can Commoditize Web Development, Not Web StrategyOver the last decade web development has been on a roller coaster ride. First, it was highly technical and only for developers. Then it was plug and play - so easy a cave man could do it. The truth is that you can spin up a nice looking site quickly, but for brands the answer is much more complex. Join Sara Myers and Tom Keathley as they discuss trends in web development and strategy. All that and more on this week's episode of The A Game....more37minPlay
January 17, 2020The A Game Episode 57: Cookie crumbsGoogle's removing third-party cookies from Chrome in two years. What's it mean? Plus: Music in advertising -- a history from our music expert....more41minPlay
January 10, 2020The A Game Episode 56: Ryan Reynolds' master content classHow fast can you get great content to market? If it's 3 days, you're in the catbird's seat. If it's two weeks, you might be too late. The A Game Podcast crew debates that in the wake of Aviation Gin's latest A+ ad -- a crack at Peloton....more37minPlay
FAQs about The A-Game: An Adcom Podcast:How many episodes does The A-Game: An Adcom Podcast have?The podcast currently has 77 episodes available.