The A-Game: An Adcom Podcast

The A Game has reached its 25th episode!!! Wow, that was fast and to celebrate we are enjoying a little George Michael......and talking marketing. Amazon continues to make headlines. We discuss a new Moments loyalty program they've introduced, not the cancellation of the proposed New York City headquarters. Or anything else.........

One of the joys of open Social Media Platforms is the chance to find great content in completely unexpected places. In our second installment of B Sides Joel talks with John Gonzalez, the creative lead behind the surprisingly fun and well followed social media accounts from the Northeast Ohio Regional Sewer District. NEORSD proves that even small groups can have a big social presence when they are timely, funny and aligned with their leadership.

Podcasts are getting so much attention from brands because they deliver something all marketers love - time with their audience. Users spend more time engaging with their podcasts than most other forms of media and in an effort to harness that, Spotify acquired a podcasting platform last week to help bolster it's differentiation in the market. Will more streaming services follow? This plus a deep dive into creative alternatives to advertising on the Super Bowl, on this week's episode of The A Game.

Amazon, Facebook, Google and Apple continue to grow and out pace their competition, but it can't last forever, right? Who is winning right now and who is best positioned to captivate the consumer of the future? All that plus an additional hot take: Facebook reported ad revenue is up over 30% YoY - so the breaches/bad PR/Board stiff don't seem to be having an effect at all.

This week, Jeff, Morgan and Jim talk about the story that dominated the week, Gillette's "Toxic Masculinity spot. What place do brands have to tackle social issues in their marketing? Is it only authentic if it's something the brand has stood for since day 1 or are brands allowed to evolve into their mission. All this and more on this week's episode of The A Game.

On the inaugural episode of #TheAGame's partner podcast #BSides, host Joel Hammond discusses social influence with the women of @CraveCle. A trio of micro influencers that have created a brand in the old fashioned way, little by little, with hard work and consistency.

In the second show of the new year the team tackles what could be one of the hottest topics of the year, tokenization. What is your data worth and what are brands willing to provide you in order get it. The team comes out firing on this week's episode of The A Game.

In the first episode of the new year, Morgan Rooks, Jeff Culliton, Jim Ganzer and Joel Hammond discuss the topics and trends that are going to be dominating the marketing landscape in 2019. Will there be seismic shifts in the power structure of the biggest tech companies on the planet or will it be business as usual?

It's been a stellar year one for The A Game, with 19 weekly episodes under our collective belts. In the last episode before holiday break, Joel, Morgan and Jeff (Jim's already caroling)talk through the episodes and topics that highlighted the year and resonated most with our listeners. From the growing race between the biggest platforms (Google, Facebook, Amazon) in the market to the increased demands on paid social with diminishing organic reach, this was a year of change. The team recaps and gives some helpful tips on how to execute a standing rib roast.

In the teams first episode as a quartet Jeff, Morgan, Jim and Joel discuss a how much tracking is too much. In the wake of so many breaches, consumers still don't change their behavior. So what will it take for people to change their habits? How much data do the brands you love have about your location? What's the tipping point? All this and more on this week's episode of The A Game.