Is it awkward when digital product companies advertise in traditional channels or do they just know their audience? Jeff, Jim and Joel discuss in this week's episode of The A Game. Plus the guys try and find their Why, with a #ColdKnock of Simon SInek.

Jim, Joel and Jeff tackle the big story of the week in Nike's 30th Anniversary "Just Do It" campaign. Is their brand standing for something and sacrificing sales or is it just smart business. Plus, Nike's Global CMO gets put on the spot in this week's #ColdKnock.

Joel, Jim and Jeff dive into machine learning and how it is impacting marketing and what the long term applications look like. Like all emerging technologies, the early years are full of hype and buzz, but it isn't until wide use case acceptance has happened that we truly start to feel the shift. Plus a new #ColdKnock you won't want to miss.

In cross-promoting their own content to subscribers, Netflix is dipping their toe in the waters of advertising within the platform. Is this just the next natural step in their evolution as a public company? Jeff, Jim and Joel discuss this, plus a new edition of #coldknocks with an unexpected twist on this weeks episode of The A Game.

The team discusses the shifting stance on personal data and how consumers could one day charge brands for the privileged of using their information. Plus a new #ColdKnock on the CMO of McDonalds.

Jeff, Jim and Joel talk about the changing role of TV advertising, how Blockchain is combating middle-men in marketing and try to Linkin with Marc Pritchard, the Chief Brand Officer of Proctor and Gamble.

This week in marketing, technology and social influence through the eyes of an agency. On this weeks episode Jim, Joel and Jeff discuss white noise in marketing channels and tactics that are cutting through the clutter.