The Aaron LeBauer Show

Being the end of the year, I want to look back and reflect on what worked and what didn't so 2022 can be even better! Here are my top six lessons!

We are not going back to the way it was. It is the way is will be right now.  We are going on year three of dealing with COVID, regardless of how you feel about it. People’s buying habits have changed and we have to adapt to that. Our businesses needs to shift and change and we need to offer something new. Is this one of your lessons?

Money can do amazing things. You should not be afraid to talk about money. It’s still circulating and it’s you job to go out and find your money and do great things with it.  What could you do with your money if you had too much? Go find your money. Don’t wait for it to find you.

And it is producing the next generation of generational wealth holders. Traditionally, generational wealth has been passed down between real estate and  land. There’s always something new coming around the corner. The real way to learn it is to get into it. It’s here. Don’t ignore it. Understand it.

Even in uncertain times, when you solve a BIG problem, put in the work and lay a foundation, your business will thrive. I’m looking for big plays, and I know they will take time. When you follow a roadmap, success will happen. Don’t just create a job for yourself. Think about the next step.

...as long as you don’t stop and never quit. Every year in my business has been better than the last. We have to focus on the quality of our business movement, not just quantity. You have to have a good team that believes in your mission. You have to have systems in place that allow you to take vacation, or open another location. If your trend is downwards, then what can we do to change it?

I belong to a mastermind and I have a coach. That may seem like a lot but its isn’t for my pace. I not going to just wait around and take what’s given to me. I am going to make my own fate. What are the things I need to keep doing and what are the things I can have other people do? And what do I need to start doing. Being a business owner isn’t for everyone, and if it isn’t for you, then it’s okay to quit and do what is best for you.

Figure out what you want and then go out and get it. I’ve heard way more excuses this past year than ever before. If someone is doing something, what’s the difference between you and them? Be quick to ask for help because it’s the fastest way to get what you want.

TIME STAMPS:

00:00 Introduction of top lessons

02:15 Contest winner 

04:06 The world is a different place

12:30 Being afraid to talk about money

20:08 Crypto

25:09 Business is a long game

33:54 Next year is going to be even better

36:33 Live by design

Connect with Aaron:

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CashPT Nation Facebook Group

Know what they need, want, ready. You can’t help people who don’t want help. You can have the best offer in the world, but if someone isn’t receptive to being helped, then it’s a waste of time. You have to know what you’re doing with sales and marketing to reach the people who want your help. Then you have to be ready to build systems for scale.

You know your offer works. You know your offer converts. And people can understand it your offer. Think about explaining your offer using 4th grade language. Can you do it?

Have a value ladder: lead magnet, follow up, make a call to action. With each step of the value ladder, you’re increasing the cost, but the value increases exponentially. You start by providing value for free and then give people a chance to make a bigger buy-in along the way. A value ladder presents options for everyone. 

It’s not sustainable to work in a profession that’s burning us out. What you really want is to help people and have a bigger impact. What are you doing with the following you have? Are you leveraging it to get media outlet and talk about your area of expertise? 

Find someone who has done it before to help you. Find a mentor, coach, or group to guide you along the process. You will only be as successful as you’re willing to take action. You’re never going to feel like it’s the right time. Successful people invest in their businesses. They find a way to grow.  

-What is a funnel?

-Giving answers to patients

-Growing and scaling your business

-Helping people who want your help

-The steps to creating a successful funnel

-The components of a value ladder

-The importance of sales and marketing

-Investing in yourself 

TIME STAMPS:

00:00 Introduction

07:15 What customers want

11:15 Value ladder

20:00 Why are you building a business?

23:00 success stories

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win.

Everything I know about business I learned racing bicycles. It helped me learn that investing in myself was the best investment I could make.

Got to Get Out of Your Comfort zone in order to grow

I went to Belgium to race bikes before I was necessarily ready to do so. Bike racing in Belgium is like baseball in America, or soccer in Brazil. It is THE sport. I may not have been good enough to win all of my races, but it gave me the opportunity to be around riders who were better than I was, push myself to improve, and experience life in a different country.

Must being around people better than you

I came back from that trip, raced in the USA and was able to dominate because of the habits I picked up from the better racers in Belgium. The same goes for business. Ingratiate with people who are ahead in the game, regardless of their fields, because there is always something you can learn. 

Have to be Persistent

If you stop, you lose. If you’re not willing to do the hard stuff, then maybe you need a new goal. You have to do the things you don’t want to do and be willing to be uncomfortable. 

Age is only a number

I was 26 when I started racing in Europe and was told I was too old to start. I can unequivocally say that you can do new things at any age. It might be more common for new grads to do it, but success comes at any age. Don’t let your age define you. You can learn anything, you just need the willingness to learn it. Time in the field doesn’t define your success either.

Success isn’t winning, it’s consistency

Success comes because you put in the work. Because you put in the consistency. You don’t have to get everything perfect, you just have to be consistent. I didn’t win every race, but I consistently placed well and got enough points to move up categories.

Time off is just as important as time under tension

As an entrepreneur, is more of a work life mix, but you still need to take actual time off. You are able to work harder in your business when you are well-rested. You have to set up your business in a way that it can run without you at times.

Information isn’t as important as implementation

I knew how to train, there was a lot of information. 

Must invest and be willing to go into debt 

Whoever is telling you to pay off your student loans as fast as possible, you need to stop listening to them. You need to stop focusing on debt and start thinking about how to leverage investments. 

Need to work with a coach to reach the big leagues

I knew if I could find the right coach, I could improve. Once I did, I went to Category 1 quickly. He gave me a plan that included strategy and recovery. I was able to stop spending the mental energy on figuring out what I was going to do and focus on actually doing it.

Taking care of your body and nutrition is key to performance

If you focus on your goal, taking care of your body has to be in the forefront of your strategy. Optimizing your nutrition and your health can help you in optimizing your business goals. You can reach peak performance. As a physical therapist, you have to walk the walk.  

Let’s do a contest

If you love the podcast and anything on the podcast has helped you grow your PT business Please Leave a 5 star rating and review and 1 person will win an 80% is good enough sweatshirt.

TIME STAMPS:

00:00 Introduction

01:07 starting in health care through racing bikes

03:45 intro to bike racing

07:30 investing in yourself

13:10 racing with people better than you

15:30 age is only a number

22:30 success is consistency

25:00 business is war

31:30 age is just a number

33:38 time off is just as important as time under tension

35:10 debt versus investments

37:40 taking care of your body

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Today we talk with Dr. Brandon Smith, Physical Therapist turned entrepreneur and investor. He worked in Home Health for about 3 years before getting fed up with insurance companies and not being his own boss. He created a six-figure online course, but his main focus currently is on creating the best community he can for entrepreneurs and investors. Additionally, he does some cash pay physical therapy and attends law school part-time.

Brandon shares how he was struggling out of PT school but was quickly able to cut out the middle man in home health and make six figures. He then created a course to teach other home health PTs to do the same and make more money for themselves and not the companies they work for. 

Brandon and Aaron have an insightful conversation about money and the influence insurance companies have on the health care industry. If you’re a new physical therapist or occupational therapist, you don’t want to miss their insight!

-cutting out the middle man in home health

-Helping physical therapists and occupational therapists make more money

-Breaking through he salary ceiling of being an employee

-Getting comfortable talking about money

-Student loans and leveraging debt

-Starting in investment and passive income

-What to look for in contracts

-Going cash pay

00:00 Introduction

01:15 Working in home health

06:19 The ceiling working as an employee

8:20 Talking about money

11:06 Student loans and debt

15:50 Starting in investing

20:40 Cryptocurrency

28:30 Calculating risk 

33:22 Going to law school

40:39 Creating an online business

43:11 Group Leads

50:00 Gaining confidence

Connect with Brandon:

Instagram

YouTube

Patreon

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Today we talk about the top 7 Strategies to Build your Email List.

What do we even need to build an email list? Two big reasons: Followers aren’t dollars and the money is in the follow up. If there’s one asset I’m going to look at to determine the value of a business, it’s the email list. 

1) Create a Lead Magnet

2) In-Person Workshops

3) Free Webinars

4) Facebook post

5) Blog

6) Podcast

7) Free Plus Shipping Book

8) Private Facebook Groups

Black Friday Special Offer

The PT Email Engine for just $1 for 30 days then $49/month

You Get:

Waived set-up fee ($500 value)

28 of my best lead generation, client reactivation, and lead nurture emails

Forms and sequences set up for you

Training

3 bonus courses

The PT Marketing Machine - Leverage your email marketing account to generate Leads, convert leads to clients and make $4,000+ with 1 email

Patients and Profits on Demand - 5 Week Bootcamp to help you add an additional $100K/year to your business

The Ultimate PT Marketing System - set up your marketing so you can generate consistent leads and new patients every month

https://www.cashptblackfriday.com/

TIME STAMPS:

00:00 Introduction

05:01 Lead Magnet

09:30 In-person workshops

12:04 Webinars

15:02 Facebook posts

16:45 Blog

19:37 Podcast

22:25 Free plus shipping book

26:48 Free Facebook group

31:57 Black Friday Offer

Today we talk about the top 8 mistakes that PT Business owners make.

Where so you want to be in five years? If you don’t know where you’re going, you’ll never get there. I want to know your goals, how much money do you want to make? When do you want to retire? Who do you want to serve? What problems do you want to solve? How much time do you want to be working?

We were trained to get A’s, but you have to shift yourself away from that student or employee mindset. Being perfect is keeping you from taking action. Take imperfect action so you can get it done. Then you can go back and make improvements. Let perfection drive your decisions but take imperfect action. Stop waiting for it to be done, just put the ball in play. 

Our egos are fragile. They try to protect themselves. You need to stop that and look outward. Drop the ego and stop trying to prove yourself. If you can create a vision bigger than yourself, then you can do incredible things.  team, time treating

You are the average of the 5 people you spend the most time with. Think about community, not competition. Who are you going to approach if you have a question or you're struggling if you don’t have a community? 

You need to focus on your sales process, systems and nurturing your current and former patients/clients. Client acquisition is not the only pressing issue in your business. What’s happening with the patients who are already here? Sales ins’t about being pushy, it’s about asking the right questions. 

Resistance is a sign that you need to keep moving forward! When it hurts, that means you’re growing. You just need to keep taking one step of a time to see the growth that’s  around the corner. 

7) Going it alone

“I’m smart enough, I can figure this out all by myself.” That’s the ego talking. Asking help is one of the bravest things you can do, and it’s just going to move you forward even faster. Don’t reinvent the wheel, make the wheel better. 

Every successful athlete you know was coached. To get out of PT school you had many teachers, clinical instructors, and “coaches”. Why do you expect something different from business? PT school did not train you to become a successful business owner. A good coach doesn’t do things for you, they give you tools and help yo create a plan. They share their experience. The people who get the most from coaching are quick to ask questions, quick to take action, and share their wins and loses. 

These are the common mistakes I see people make. But you can avoid them by knowing your why and taking your ago out of the equations. Find a group, a community, a coach to help you along the way and provide the positive mindset you need.  

Go brain dump all of your ideas and then focus on the one thing that will make the biggest difference in your business.  

00:00 Introduction

02:40 Having clear goals

06:59 Making things perfect

10:39 Making it all about you

16:34 Not being in a community

20:33 Always focusing on getting new patients

26:43 Stopping when it gets hard

30:15 Going it alone

32:33 Not working with a coach

37:58 Positive takeaways 

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Today we talk with Stephen Edelson, an entrepreneur that started an ice cream sandwich business from scratch. He’s a self-taught baker and ice cream maker. Steve tells us how and why he’s been successful dishing out homemade ice cream sandwiches to the local community mostly through social media and word of mouth. 

Stephen and Aaron share how they tried to find their career paths while they were in college and how they both knew that more traditional paths wouldn’t work for them. During the height of the pandemic, Stephen’s wife challenged him to stop talking about starting his own business and actually take the leap and do it. He had been talking about starting an ice cream sandwich business for year, even registering the domain name, but he never took action on it. When he finally made the leap, he took the lessons he learned from his medical sales business to make his new business run more smoothly through delegation. 

The ultimate goal for Smusht is for Stephen is to have something he enjoys that allows him to do good and give back. He aims for his ice cream sandwiches to become a retail success. He is open to finding fulfillment in whatever way it comes. Stephen talks about what scares and excites him about the potential growth of his business, something that all entrepreneurs can relate to! 

This conversation is relevant to anyone who is taking risks and going for big things. You won’t want to miss it!

-Stories from our days at Duke

-Getting a job out of college

-Taking risks

-The difference between business and entrepreneurship 

-Growing a food-based business

-Being open to shifting goals

-Moving from catering to retail

-Being self-taught

-Gaining traction on social media

Facebook 

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Smusht

Facebook

Instagram

CashPT Nation Facebook Group

Today we talk Dr. Allen Ling about leadership and how he lead his team through COVID and coming out stronger on the other end. 

Allen has been a private practice physical therapist since 1989 and continues to treat patients and mentor physical therapy students at his El Cerrito flagship clinic. He also is a comic book creator and publisher, as well as an international award-winning music video producer and singer-songwriter. Allen currently has almost 2 dozen employees and doctorate PT students at his practice locations and has recharged his business after the COVID19 shutdown. He attributed creativity, core values focusing on the team and patients, and solid leadership as the keys to any sustainable success.

Aaron and Allen share stories of when they worked together and the mentorship Allen provided Aaron as he planned to start his own practice. Allen talks about how he has carried the responsibility of having a team of 20 people and the actions he takes to keep the team cohesive. He shares the importance of gathering accurate information and then disseminating it to gain trust and authority.

Aside from running a successful physical therapy practice, Allen is also into comic book publishing and speaks to the importance of having a good team and delegating. He goes into the different aspects of building wealth and treating everything like an investment. 

Allen shares so much wisdom in this interview about the leadership needed in physical therapy and why he has decided to stay in practice longer. You don’t want to miss this episode! 

-Leading a team

-Leadership in physical therapy

-Creating a culture of service

-Staying calm in the face of chaos

-Giving accurate information

-Appropriate awards for appropriate work

-The importance of delegation

-Comic book publishing

-The stages of building wealth

-Living in the Bay Area

-Physical therapy instead of opioids

GEN SEVEN Comics

PT Innovations

Allen Ling Music

Email

Facebook

Instagram

CashPT Nation Facebook Group

Your email list is the most valuable asset in your business, and it’s probably the most under appreciated.

I’m going to teach you how to create a business so valuable, that when you go to see it, the email list presents more than enough value. I’ve been hearing that email marketing is dead. That’s simply isn’t true. People who think that are only getting emails from people who don’t know how to do email marketing. 

When we talk about conversation rates of our email list, you should be making at least $1 per month per email. That’s the minimum. When I’m looking to buy a business, I don’t care about their accounts receivable, I car about their email list. I want to know how many names they hove, how they got them, and what the conversion rate is. Any charges associated with managing your list will be immediately offset with good conversion. 

We need to move away from the idea that coach media is the end all be all of modern marketing. Followers do not equal dollars. What if Instagram and Facebook go down for six hours like they did the other week? How are you going to communicate? If you have an email list, you get to control the flow of communication. Not the social media platforms. 

1. Free Lead Magnet
2. Run an in-person workshop and collect name, phone number, and email
3. Webinars
4. Free facebook group around the topic on the people you help
5. Affiliate and Joint Venture partners
6. Facebook Ads
7. Google Ads
8. Free training
9. Podcast
10. Raffle or Giveaway

1. Don’t BCC our whole list from your gmail account
2. Don’t use a free email account as your “send from” account
3. Do not send to people who have not given explicit consent to receive your emails

Btw If you’re interested in having me write all your emails and set up your systems and processes to build a list and convert prospects to customers, just DM me the words “Email Engine” and I’ll send you more details

Topics we cover:

-why email marketing isn’t dead

-how to grow your email list the RIGHT way

-tactics to avoid with your email marketing

-how to convert through email

-systems to make email marketing easier

-conversion rates

-Social media follower don’t equate to dollars

-CashPT Checklist

-35 Marketing Strategies

-Free Webinar

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group 

They’re not your followers, they belong to Facebook or Youtube or Instagram. An email list is what you own. Email allows you to add value in a way that you can’t do on social media. Email isn’t sleazy. That’s not what we do! We add value! An email list allows you to control the flow of information, something that isn’t possible with social media. You may post great and informative content, but only 30% of your followers may even see it. 

I talk about this and more in my FREE download 35 Marketing Strategies. These are things no one is teaching you in school, the APTA isn’t teaching you. Theses are strategies that are PROVEN to work. 

Some people will do business right now, but most people need follow up. They need to build a relationship with you first. 70-80% of people aren’t ready to buy today, but they will in the next 2 years if you stay relevant to them. You can easily create a lead magnet, give it away for free, and grow your email list. The you can use something like the PT Email Engine™️, that triggers an automated email sequence as soon as they request it. 

Your account can’t get shut down like it can on Instagram of Facebook. I've seen pelvic floor PTs have their accounts locked because they algorithm flagged their content as inappropriate.  My email list is twice as big as my IG followers and I can download it and take it with me anytime and anywhere. I have full control!

It’s no longer good enough to know, like, and trust, they need to love you. You need to share and show up for them. You can’t do that on social media where you're competing with thousands of others. If you send an email every Monday, people will come to look forward to that email, if it has value. The right client will buy product they don’t even need because they love you. You should be making at least $1 per contact per month. We are making $10 per contact per month. It’s not your job to end the conversation. There’s always an unsubscribe button. They can make the choice to leave. 

If you’ve built your email list the right way, you can create an offer that people can’t refuse because you are giving them what they need and want. You can pitch them a product or service and people on your list will buy in. I have things of value that serve people. The best day to start building your email list is yesterday. The next best day is right now. 

Just imagine if you have a list of 100 people and one person gives you $1000?

What if you have 10,000 people on your email list?

What if you can convert 10% to your program or offer?

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!