The Aaron LeBauer Show

Today I speak with Dr. Kyle Rice founder of the PT Hustle. He helps PT students and grads who struggle with standardized exams pass the NPTE. As someone who struggled himself with standardized testing, he now makes it his mission to help others get past the hurdle of the NPTE.

Kyle shares how he felt like he had something to prove entering college because he got in despite his low test scores. After getting low scores on the MCAT so many times, he decided to apply to Physical Therapy school because he had excellent grades and did better on the GRE. 

All of of the struggle have surrounding standardized test have to do with mindset. These types of tests can be anxiety-inducing events, which make it harder to do well. He ended up acing the NPTE because he was able to change his approach and mindset.

Coming out of PT school, Kyle was motived to be the best physical therapist he could be. He thought that becoming manual therapy certified and having a residency was what would make him successful and fulfilled. Then he realized as he was working as a travel physical therapist that it really wasn’t fulfilling for him. He knew he had to help students that struggled like he did to pass the NPTE and get the job of their dreams. 

Kyle began by giving a high ticket value with our a high ticket price. From the first time he tutored someone to pass the NPTE to the development of his course, it took him almost 5 years. He says the difference between struggle and failure as mindset. The struggle is a blessing because that means you’re in a period of growth. 

Topics we cover:

-Struggling with standardized testing

-Succeeding because of the struggle

-Why standardized tests are harder for some people

-The cutthroat nature of PT school

-Test taking strategies

-Following his true calling

-Providing value

-The difference between struggle and failure

-Automation to fuel growth

-Not settling for less than

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Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible. 

It's been skewed by the fact that insurance companies are only going to pay $30 no matter what we do. What you really need to thing about is investing. If you aren’t getting long-term results or benefits from a job or program, then any price is expensive. 

I hear a lot of people say they want to grow their business debt-free. Maybe in the past you've had bad experiences with credit cards probably because you haven't used them to invest in your business or yourself. You've used them to buy things that depreciate over time and you're still left paying for them.

Maybe you've had this experience in the past where you've bought something that didn't add value to your life it added status to your life, or it added nothing to your life. You need to spend money on things that are going to give a big return later so you can create systems to generate revenue.

Maybe you've been listening to Dave Ramsey telling you eat ramen noodles and pay off your student loans as fast as possible. That might be good advice for someone who just wants a job but if your goal is to run a business and help thousands of people, don’t listen to Dave Ramsey. If you're getting out of school and you have a big dream then your student loans are good debt. The knowledge you learned is not going to depreciate. The information you learned to earn the doctor in front of your name it not going away. It's not going to depreciate. The only depreciation of your education is if you stop working as a physical therapist and stop helping people.

My point here is the best investment you can make is in you. Expensive is a state of mind. Something isn’t expensive if you know you're going to take what someone shows you and tells you and take action on it. Put it into play and and never give up until you get it right. Expensive is when someone gives you an idea and you don't take action on it or it doesn't work the first time and you quit.

With my program Income Impact Academy, we teach you how to sell your product before you create it. I don't want you building out an amazing course and spending a bunch of money on camera equipment and editing before you've even sold it. We should sell it and use the proceeds to make it even better. Sell it before you create it.

Would it be different if you knew you could make six-figures with your idea? Would it be different if you knew I could snap my fingers and all of a sudden you had a six-figure business? Could that change your perspective?

Don't let that negative self come and tell you it's not going to work until you actually even try. Maybe if you're doubting yourself it’s because you're not clear on your goals and your vision. Imposter syndrome could be setting in. You could be thinking, “Who am I to be able to help tons of people?” Well, who are you to not help tons of people?

There are some things that are just expensive and there are some things that are great investments, but most people who are just getting started in business have them mixed up.

Student loans are not a burden. If your plan is to just be an employee, they can be a burden because you're not going to earn much as just an employee.

You need to invest in your business knowledge if you want to be proficient in business like you are as a physical therapist. I can tell you that if you invest in the business knowledge and expert experience, you’re paying for speed. You’re paying for someone else who's figured it out to show you exactly what to do so you can pay off the student loans faster.

I hope you've gotten something out of this. It took me a long time to develop this mindset! I've had to invest in coaches and mastermind groups and put myself around people who are where I want to be.

Find the person that has what you want and pay them to show you how. Because you're only going to get there faster instead of trying to figure it out on your own. The wheel has already been invented. Go make a better wheel, don't try to start from scratch. You are your best investment. Expensive is a state of mind. If you change your state of mind you can help millions of people.

-Why expensive is a state of mind

-Expensive is relative

-The difference between an expensive and an investment

-You are your best investment

-Finding the right mentors

-How to handle student debt

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Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

On today’s episode of the podcast, I speak with Vikram Sethuraman. He is the Founder and CEO of PT Wired. PT Wired is a patient engagement solution that helps physical therapy clinics prevent patient drop-off, improve brand engagement, and boost internal marketing. Each practice receives a fully-branded mobile app available via iOS, Android, and Web that patients can download to access their Home Exercise Program with videos/notes/reminders, as well as engage with clinic marketing content. Therapists are able to customize patient prescriptions and marketing experiences through the provider portal.

As an athlete in college, Vikram felt his recovery was hindered by how he was given his at-home exercises from physical therapy. Receiving a list of exercises on a piece of paper left him thinking if there was an app that had videos of the exercises with the same cues he received from his PT while in office, then his recovery could be optimized. The North Carolina entrepreneurial community really helped foster his idea for starting PT Wired.

The initial discovery period Vikram took to understand the needs of the physical therapists was vital to his success. He knew he needed to understand their biggest problems to see if his solution would fit their needs. This is when he began to understand the cycle of patient adherence leading to patient retention. 

-Low social support

-Goal setting

-Restructuring misconceptions

-Postive affect

Wired PT gives physical therapists another avenue for marketing. The app can relieve stress on the front office by allowing scheduling and payments. Part of the marketing process for Wired PT is providing education on the robust features it provides but helping PTs understand it’s more than just videos of exercises. 

Vikram offers unique insight into the patient-therapist relationship. You won’t want to miss this interview!

-The problem of patient drop-off in PT, including contributing factors

-Ways to get patients to discharge rather than dropout

-Innovative PT marketing strategies through an app

-Duke versus North Carolina basketball

-Physical Therapy from the patient’s side

-Making the switch to entrepreneurship while in college

-Understanding the importance of branding

-Patient adherence and patient retention

-Focusing on customer retention instead of customer acquisition 

-Using virtual assistants and remote workers to increase efficiency

-Knowing your numbers

Connect with Vikram:

Websites

PT Wired Demo

Free E-book: Eliminate Patient Dropout

Email Vikram

Discount Code: LeBauer

Connect with Aaron:

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On today’s episode of the podcast, I’m answering the top 10 questions Doctors of Physical Therapy (DPT) students have. My friends Sarah Falbo and Gabby Mace over at The GRADitude Podcast sent me these questions to answer. 

I talk about my favorite books for business and how they have helped propel what I’m doing, like Guerrilla Marketing Jay Conrad Levinson and Dot Com Secrets by Russell Brunson. We also get into the benefit I get from ClickFunnels and how the cost is relative to the return on investment. Sometimes as business owners, we fret over these types of small costs which are really just the cost of doing business! 

I share my experience with failure and how it has to be part of the plan, if you expect to do big things. Failure sets you up for future success because it gives you the insight into what people actually want! And that’s how you sell. You have to be willing to change course and change yourself to get anywhere.  

We also talk about the Freedom Paradox and how freedom can be found through structure. This is one of the most important things that helps keep me and track and helps me find my focus. This is how to get shit does and see things through. Creating a flexible morning routine helps me set myself up for success the rest of the day.

Topics I cover:

-Living the life you want, not what someone else wants for you

-Recommended books

-How to get focused when you’re unfocused

-What I wish I would have done differently

-How failure is part of the plan

-Bad recommendations I hear

Connect with Sarah and Gabby:

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Join me today as I talk to my good friend, Dr. Erson Religious, the Modern Manual Therapist and avid Star Wars fan. He’s also a cash-based physical therapist and a drop-shipping wizard. Dr. E tells us how he stays on top of current trends and why it’s important to have your content everywhere. Knowing the difference between what trends fit your goals is the key to between staying current and getting bogged down in things you didn’t want to do in the first place. 

Over time, social media platforms change what kind of content they reward and what the are more likely to put on people’s feeds. We talk about the necessity of staying current with the trends and trying new things to see how they work for your business. 

“You need to produce as much free content on as many platforms as possible.”

As we move through 2021, Erson and I discussion what we see as the future of practicing physical therapy. Insurance companies are paying less and less, so is a cash practice the way forward for independent physical therapist? What happened to all the PTs that didn’t have an online presence. Let us know if you agree with our answers!

Topics we cover:

-Watching Star Wars as kids

-Parallels between business trends and mainstream media

-Clips, Reels, and A/B testing on social media

-Marketing on LinkedIn and other Social Media platforms

-“Cheating” at SEO

-How and why to repurpose content in an evergreen way

-Selling products versus services

-Cold ads and warm ads

-Generating and nurturing leads

-Funnels and Email automations

-The importance of Google for traffic

-Repurposing live seminars

-The future of practice physical therapy

Connect with Erson:

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Twitter

YouTube

Websites

Connect with Aaron:

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Anything to do with marketing can be intimidating, but throw in “digital” to the mix, and you add in an extra helping of anxiety. And why wouldn’t it seem overwhelming considering the factors?  

Audio. Video. Multiple platforms. Equipment. New technology. 

That’s a lot to think about!

My guest, Antonio Sanson, shares his start in the space of digital marketing and how his experience as a Physical Therapist Assistant in a small town led him to success on YouTube. 

“There is nothing special about how I got started with YouTube. You don’t need anything special to get started in this space.”

In this episode we talk about:

-Using common search terms

-Starting with equipment you already have

-Developing your presence

-Growth strategies the WORK

-Ad revenue versus partnerships

-Creating content that gets seen

-How consistency is underrated

The best day to start your YouTube channel is yesterday and the next best day to start is today! After you listen to our conversation, you’ll understand why!

So, what did I do? Did I panic? Celebrate? Mourn? Stop everything?

No.

How you handle it determines what happens next.

Thankfully, I had systems in place that allowed me to find the right replacement quickly and get them started in their new roll seamlessly. I had an established hiring funnel the was easy to set into action. I also have systems run my business, and then employees run the systems.

Do you have your business and systems set up for someone else to step in? Your business can’t grow if you're busy putting out fires. Build a business that can run without you.

There is never a perfect time for an employee to lose an employee. You always want to be in a position to hire slow, fire fast. It could take 6 moths to find the right person. Don’t hold on to people because they could sabotage your business. You don’t want an employee who will only work when told what to do. Look for someone who is self-motivated, can create work, and solve problems. 

You never expect to fire someone, but it’s important to get the right people in the right seat.

...understand roles of the position?

...want the job?

...have the capacity to do the job (skills, personality, drive)?

Being an entrepreneur is hard. It's never going to be easy, it's just going to present new challenges. The day you quit is the day you lose, so just don't quit on yourself.

Your unique ability is that you can solve problems and think outside the box. Sometimes you just need a little help seeing from a different perspective. That’s what coaches do. That’s what mastermind groups do.

You're always going to encounter problems. You're always going to encounter things like employees quitting or leaving or needing to fire someone. You just have to get used to it because it's part of the game. Get some support. My coaching programs and my coach were two of the biggest factors in helping me.

There's nothing more I love than helping people succeed where they thought it wasn't possible.

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Working as a physical therapist is undoubtedly one of the most under-appreciated professions in the medical field. But by fully embracing what it can deliver in the entrepreneurial sense, one can even start earning as much as six figures! Aaron LeBauer shares his Zoom conference with UMass Lowell DPT Club, where he talked about the complex yet rewarding process of starting to work under a certain employer and eventually evolving into a full-time entrepreneur. He also explains why no customer ever gives a lot of attention to medical titles, emphasizing the importance of always providing immediate care that truly works. Aaron also answers a couple of questions from the participants, discussing his own physical therapy business, as well as some practical and easy-to-apply strategies.

There is a certain resistance in the physical therapy space to treat women, especially pregnant women who are going through a lot of physical changes in their bodies. Contributing to half of the population PTs are seeing in their clinic, it has become a wonder why women's health as a whole is perceived as uncomfortable for some. Beth Shelly, one of the pioneers in pelvic health physical therapy, found her calling in this area. She joins host, Aaron LeBauer, to help us have a deeper understanding of women's and pelvic health and the changes she has seen around it in the last couple of years since she's been practicing. Helping PTs overcome sensitive topics that are part of the pelvic PT practice, Beth shows some exercise on using words and images to explain sexual health to patients properly. She also talks about differential diagnosis, strength training, women's health education, social media, and more. To date, the field of women's health and pelvic therapy is a wonderfully growing field. Tune into this conversation to find more opportunities to succeed in this area.