One alternative for people who are in pain is to get physical therapy instead of getting an operation to correct the problem. Today’s guest is Molly Galbraith, who is the founder and owner of Girls Gone Strong. It is the largest educational platform that provides evidence-based information to women and health professionals who work with women. Molly shares with you her journey on how she came about establishing GGS and the struggles she went through as a business owner.  Stay tuned and you might get a free 5-day course by the end of the episode!

“People only have to give what is inside of them.”

- Molly Galbraith

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

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10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 In This Episode:

- What drove Molly to enter the fitness industry

- Molly’s journey of starting Girl Gone Strong

- How sheer tenacity and having a brick and mortar background helps in building a business

- What keeps Molly going to push further with her fitness business

- The struggles that women business owners go through

- Symbiotic relationship between physical therapists and fitness coaches

- BONUS – Molly’s #1 tip for people who want to start their own business

Episode Resources:

- Molly’s Website: https://www.girlsgonestrong.com/

- Free 5-Day Course: https://go.girlsgonestrong.com/pelvic-health-free-course1?affiliate_id=1892914

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

Don’t believe the lie that you can’t be an entrepreneur and active family person at the same time. Today, Dr. Julie Sergent joins Aaron as she busts that myth and tells all on how she juggles career and motherhood -- and does an awesome job at both. She is the founder and owner of Sergent Wellness, which offers both physical therapy and personal training. Dr. Sergent shares the challenges she encountered in transitioning from being an employee to becoming a businessperson, all while having a baby. This is an episode you don’t want to miss!

“Don’t wait because there’s so many things that you can do.”

-Dr. Julie Sergent

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Getting to know Dr. Julie

- Julie’s work environment and her struggles before starting her own venture

- The pros and cons of working at a gym

- The slow but steady transition from working for someone to getting her own place

- How the support of family and coaching has greatly helped her business grow

- Is being in debt a worthwhile investment?

- The awesome payoff you can expect to see after taking the risk

Episode Resources:

- Julie’s Website: https://www.sergentwellness.com/blog-1

- Julie’s Instagram: https://www.instagram.com/sergent_wellness/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

It’s the 100th episode of the CashPT Lunch Hour! Join Aaron in this landmark episode where he shares everything he’s learned in hundreds of hours and dozens of interviews on the show. You’ll get tips on structuring, scaling, and growing your business so that you can make more impact -- not just with patients, but with fellow physical therapists. Tune in to hear all the game-changing insights Aaron’s gotten over the years from interviewing PTs, other health professionals, and business experts. Grab a pen and paper and be ready to jot down these tips!

"If you have a great idea, it’s only as good as the action that you are going to take to make something of it."

- Aaron LeBauer

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Cash Physical Therapy works -- but are you willing to do what it takes to make it work for you?

- Why you need to create systems for your business

- Entrepreneurs who want to become successful put themselves in proximity to success: Here’s how to do it

- Marketing strategies: What you think works versus what DOES works

- The benefits of working with a coach or a mentor

- 5 MORE ideas to help you become more successful and create a bigger impact to the world

Resources:

- Take a trip down memory lane and check out the first episode of the CashPT Lunch Hour

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

Who runs the world? GIRLS! In this episode, Aaron is joined by Jessica Drummond, the founder and CEO of the Integrative Women’s Health Institute, which helps empower women who suffer from pelvic health conditions. She is a licensed physical therapist, a certified functional nutritionist, and a certified health coach who is currently finishing her Doctorate in Clinical Nutrition at Maryland University of  Integrative Health. Tune in to hear Jessica Drummond share her secret formulas starting a business, marketing, and optimizing strategies.

“If you’re passionate about anything, even if you’re not sure you want it to be a business, it’s worth giving it a try.”

-Jessica Drummond

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 In This Episode:

- Traffic driving strategies

- The benefits of using an Evergreen webinar funnel - a sales structure to allow you to multitask

- What to do if a funnel works well

- How to optimize your funnel

- What keeps a baseline of revenue – your free square

- How to move forward if the business doesn’t work

- Good Marketer VS Business Coach - the pros and cons of each

- If you want to become a business owner, age does NOT matter. Hear why

Episode Resources:

- Jessica’s Website: https://integrativewomenshealthinstitute.com/

- Free Download:  http://bit.ly/WHbprint

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

In this episode, Aaron LeBauer sits down with Ryan Magin to give you the lowdown on how you can create your personal brand and make money out of it. Ryan fondly refers to himself as the Internet Advocate for Skinny Jeans. He is a serial internet entrepreneur, a master of YouTube and Instagram, and a website arbiter. His business journey started in 2003 when he was working at Lowe's and racing BMX. After seeing a need in the racing world, he started selling training videos to fund the beginning of his entrepreneurial journey. 12 years later, he is an internet sensation. Currently, he has his own YoutTube channel and regularly posts content on Instagram to help people with personal branding.

“If you’re trying to reach everybody, you’ll definitely reach nobody.”

-Ryan Magin

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Why you should reinvent your business every year – what’s working now vs what was working then

- Perfection VS Real Content - Which one actually matters?

- 3 marketing tips you can’t miss

- The advantages of being authentic online

- How to multiply your passive income

- 6 steps in creating good content

- How to sell good content

- The best strategies to get people hooked on your content

- What is the paparazzi effect?

Episode Resources:

- Ryan’s Instagram: https://instagram.com/ryanmagin

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

How do you go from sitting in federal prison and addicted to drugs to running a seven-figure business in only a few years? After turning his back on a lifelong passion for fitness in favor of drugs and alcohol, Tom Miller did two stints in prison that left him homeless and deeper in his addiction than ever. Now, with the help of some tough love and soul searching, Tom is the owner of Lifelight Fitness, a million-dollar gym dedicated to taking a holistic approach to fitness and paying their trainers six-figures a year. One of his secrets to success is the Lifelight Sales System and he joins Aaron today to share how he and his team consistently close with this method. You’ll hear exactly how to respond to objections, get to the root of your prospects’ needs, and create incentives for employees to close on their own. You’ll also hear how Tom pulled himself out of rock bottom up to a top-tier income by focusing on serving others. Don’t miss it.

“Every time you close a deal, you strengthen a relationship.”

-Tom Miller

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Tom’s journey from being a successful teacher to an addict in federal prison

- How Tom went from the cycle of alcoholism to increasing his employer’s revenue 400% and was encouraged to start his own business

- The two things Tom does differently in his business that has made him successful

- How he empowers coaches to control their own income and why it’s so important to invest in your team

- Why selling is noble: Hear what closing a deal is really about

- The secret to building value, connecting more, and raising emotional certainty to get through your prospects’ objections

- How to respond to someone who thinks you’re being pushy when you sell 

- How to ditch the scarcity mindset and incentivize your trainers and therapists with transparency and opportunity

- Why you have to invest in a coach, and more tips from Tom that will immediately help you grow your business

Episode Resources:

- Gym Website: https://www.Lifelightfitness.com

- Facebook Page: https://www.facebook.com/LIFELIGHTFit/

- Instagram Page: https://www.instagram.com/lifelightfit/

- Tim’s Online Program: www.LLFProgram.com

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

What’s the most powerful, immediate reset tool you can use in your PT practice? Trigger point dry needling is a great way to help your patients start to release pain and increase performance. When Paul Killoren opened a cash practice where he offered dry needling, he accidentally found himself in a high-demand niche. Now he’s one of the clinicians behind iDryNeedle, a company of transformative leaders in movement health who provide innovative and quality products specifically for physical therapists. Today he’s joining Aaron to explain why dry needling is a must-have addition to your clinical toolbox. You’ll hear how needling changed the way he approaches treatment, how iDryNeedle was started as a means to advocate for PTs, and why we need to work together to create systemic change in physical therapy.

“If you are passionate and you devote the energy and you put the commitment into your practice, it’s going to work.”

-Paul Killoren

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Paul’s journey from the PT mill to treating on the Microsoft campus

- How Paul started a cash practice and accidentally found a niche with needling

- Reset, Reinforce, Reload: Understanding where needling can fit into your practice and how to get longer-lasting outcomes

- How to negotiate with patients who only want needling to ensure that you’re giving them the best treatment possible

- Where PTs really belong: Paul explains why you can’t limit your practice by only addressing pain or injury

- Are you cut out for running your own cash practice? Hear what you need to leverage to be successful

- Why Paul closed his cash practice to start iDryNeedle as a way to advocate for the PT community

- The two innovations of Myotech needles that make massive differences in treatment, and how Paul is creating his own needles

- Why even the best physicians are doomed to struggle in the insurance-based system, and why you need to support individual clinicians to create systemic change 

Episode Resources:

- Paul’s Website: https://www.idryneedle.com

- Instagram: https://www.instagram.com/idryneedle/?hl=en

- Twitter: https://twitter.com/usdryneedling?lang=en

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

One of the primary benefits of starting a cash-based clinic is the freedom to practice in the way that you feel will best serve your patients. For Jim Heafner, that means focusing on stellar client experience and taking a holistic approach to treatment. Jim is the owner and lead PT at cash-based Heafner Health in Boulder, Colorado. When he’s not healing someone hands-on, he’s educating; Jim has written three books and is the author of the Student Physical Therapist blog, which attracts more than 65,000 views each week. In this episode, he digs into why trust and service are the cornerstones of his clinic. He shares why client care can make or break your clinic, how to incorporate yoga into your practice, and how you can build a sustainable referral system the right way. Turn up the volume and get into it if you’re ready to create a practice that fulfills you while helping others.

“The hard work is the journey... so you have to enjoy what you’re doing.”

-Jim Heafner

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The number one thing Jim prioritizes that sets him apart from insurance-based healthcare providers

- How the mind-body connection in yoga can help you internalize and understand your patients’ pain, and how incorporating yoga can level up your practice

- Why you need to take a biopsychosocial approach to your treatment and get the root of the ‘why’ of your clients’ pain

- The power of touch: Why finding the location of pain is the key to building confidence in your patients

- The biggest mistake therapists make when trying to partner with a gym to build their brand

- How to build a more effective referral system with gyms, and why you need to be out building relationships with potential clients

- Should you write a book? Hear how it can help you do an in-depth research review to increase your skills while helping more people at once

Episode Resources:

- Jim’s Websites: https://heafnerhealth.com; http://www.painfreeproject.com/; https://www.thestudentphysicaltherapist.com/

- Instagram: https://www.instagram.com/heafnerhealth

- Facebook: https://www.facebook.com/heafnerhealthPT

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

No matter how much clinical training you got in school, you likely left unprepared for the nuance of patient care and private practice. Through his Mentorship Bootcamp, Darryl Yardley helps physiotherapists, from recent graduates to practice owners, develop the Business Acumen Mindset and avoid the trap of neglecting the patient experience. He joins Aaron in this episode to explain the primary components of good client management, and how to encourage your employees to take ownership over their own interactions with patients. You’ll hear how to identify your Key Patient Indicators, how to leverage them to grow your business, and how they can help you create a patient-focused system for better client results. If you’re ready to take your clinic, and your team, to the next level by implementing a few simple strategies, don’t miss this episode.

“You have to obsess over patient outcomes in order to do well in business.”

-Darryl Yardley

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The secret sauce to practice management

- Why physios need to understand the business side of clinical practice to have a bigger impact on their patients and in their professions  

- How to create a value component so that you never need to have a conversation about money again

- What you’re really selling to your patients (hint: it’s not physio)

- Understanding what Key Patient Indicators are, and how to use them to grow your business

- Why “soft skills” are the most important aspects of your clinical practice, and how to leverage them for better patient experiences

- Are you making these mistakes that are bringing your KPIs down?

- How to support your employees to be successful and encourage them toward being patient-focused

- The questions you need to be asking candidates before you hire them, and how to keep a running list of potential recruitments 

Episode Resources:

- Instagram: https://www.instagram.com/darrylyardley/

- Website: MentorshipBootcamp.ca

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

How are you supposed to build an effective marketing strategy you don’t know how to build an ad, you don’t know who to target, and you have no idea where to start? Jordan Mather is the co-founder of PT MISFITS: Marketing Innovation, Sales Funnels, and Information Technology for Physical Therapists. PT MISFITS helps clinics implement comprehensive promotion strategies, from developing Facebook ads to creating a high-ROI referral system. In this episode, he walks Aaron through the exact steps you need to take if you want to create an effective ad. He shares some of the tools he uses with his clients and explains why your primary focus should be on building relationships. If you want to start turning people into leads, and leads into paying clients, you can’t miss the actionable advice Jordan gives in this episode.

“All marketing is is building relationships.”

-Jordan Mather

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The #1 marketing mistake you’re making right now

- What 3 things you must have in place before you start running Facebook ads, and what you need to look at if your ads aren’t getting results

- How PT MISFITS uses avatars and rapid-fire testing to create high-converting ads

- Use this one Facebook ads hack to find out how your patients are interacting with your content

- If you bury a hook, you can’t catch a fish: Understanding the difference between your hook, your offer, and your service

- Follow this simple three-step template to build effective hooks

- Getting to know the Value Ladder, plus some of Jordan’s suggestions for ways to give free value to your audience

- How to correctly leverage relationship-based marketing to tap into your highest ROI potential

- What you should be focusing on if you don’t have ad spend

- Jordan’s tips for digging into local SEO for your practice

Episode Resources:

- Facebook Page: Join the Marketing Strategies for Physical Therapists Facebook Group

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/