The Aaron LeBauer Show

How do you marry multiple passions to create a thriving cash-based clinic and education business? Mike Reinold is a PT and baseball fanatic who landed his dream job treating the Boston Red Sox before he was thirty. Today he’s the owner of Champion Physical Therapy and Performance, a gym and clinic getting Mike closer to his new dream of a four-day workweek. He’s still dedicated to helping athletes level up their performance and get back to their sport after injury, but with Champion, he’s able to do it all on his terms. He’s also the brain behind several online courses, a top-ranked PT podcast, and a blog with over 1,000 high-impact posts. He joins Aaron in this episode to share how he went from treating 40 patients a day to having full autonomy over his practice and still having space to mentor the next generation of PTs. It’s time to go all in on your dreams; check out this episode to hear how Mike did it.

“Take your experiences, good and bad, and shape how you want your life and your practice to go forward.”

-Mike Reinold

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

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10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- How Mike went from treating 40 patients every day to treating one elite group, the Boston Red Sox, all day

- Why Mike left his dream job to open his own clinic

- How being cash-based gives you freedom over how you treat and autonomy over your time

- Mike’s “eat what you kill” approach to his employees

- How to scale up your team and know when it’s time to grow

- Why creative outlets and mentorship are so important

- The fastest way to succeed if you’re thinking about opening a cash-based clinic

- How to blend performance and rehab by opening a gym and PT practice

Episode Resources:

- Mike’s Website: https://mikereinold.com

- Mike’s Twitter: https://twitter.com/mikereinold

- Mike’s Instagram: https://www.instagram.com/mikereinold/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

Starting your own cash-based practice can feel impossible when you don’t have a clear path to success and the mindset to match. This episode is an exclusive reading of the first two chapters of Aaron’s brand new book, The CashPT Blueprint. In Chapter one, you’ll hear about the anatomy of Aaron’s practice, from the equipment he uses to the types of patients he treats. In chapter two, Aaron digs into the components of the CashPT mindset, from understanding your value to positioning yourself as a decision-maker. Your mindset and foundations can make or break your transition into a cash-based practitioner, so you don’t want to miss this episode. Make sure you listen until the end so you hear how to get The CashPT Blueprint for FREE.

“You have to lead with value and provide value to your patients. You also need to value yourself.”

-Aaron LeBauer

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- What is the difference between a patient who goes to a cash-based practice rather than to an in-network PT? 

- Keep your clinic environment to these essentials for optimal patient comfort while maintaining a low overhead

- The one thing you need to start practicing to adopt the worth mindset

- Why you need to lead with value, and how to start valuing yourself

- How to position yourself as the decision-maker in your patients’ course of care

- How to transition from the “technician” mindset and label to the “doctor” mindset

Resources:

- Order Book: https://www.cashptblueprintbook.com/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

Massive success doesn't come from staying comfortable and being a victim to your circumstances. Ryan Obernesser was a scared, anxious kid who found himself fresh out of school, dealing with heartbreak, and having to move home in the middle of the night to a town Forbes has called one of the worst places in the country to start a business. A few years later, he’s running a six-figure per month gym in that city and is teaching other fitness pros to do the same. He sits down with Aaron in this episode to chat about the huge role mindset played in his ability to get out of his own head and start making an impact -- and cash. You’ll hear how he uses visualization, how he went from working a job he created to running a real business, and some concrete strategies that keep him at 40% profit margins with a full-time team. It’s time to get out of your way and get over yourself, and this is where you need to start.

“You get that confidence to believe that you can really do anything. It gives you the power to say, ‘What can I do now?’... ‘Why not me?’”

-Ryan Obernesser

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The path that led Ryan to open his gym in a town Forbes has listed one of the worst places to start a business

- How hiring a coach helped Ryan increase his prices overnight and double his revenue in 3 months -- plus the advice that changed the game for Ryan

- How self-development and working out helped Ryan go from a scared and anxious kid to a high-achieving business owner ready to impact the world

- What your marketing needs to focus on if you’re looking for clients willing to pay a higher price for your services

- Finding high-end clientele isn’t just about finding people who have money. Here are the other things you need to look for

- The one thing you need if you want to turn leads into clients, plus Ryan’s “always or never” philosophy with his team

- Ryan’s secrets to a 40% profit margin

- How PTs and gym owners can ditch the scarcity mindset and build mutually beneficial relationships

Episode Resources:

- Ryan’s Website: https://gymprofittakeoff.com

- Ryan’s Instagram: https://www.instagram.com/ryanobernesser/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

How do you go from a $300 per day drug addiction and a 20-year prison sentence to being a successful gym owner and coach? Rob Grupe is the owner of Twice Bitten CrossFit, a gym dedicated to leveling up clients’ fitness and mindset. Rob has been through his fair share of adversity, and rather than taking the easy way out by playing as a victim, he’s taken ownership and is channeling those lessons into transforming lives. He’s created a culture of trust by being vulnerable about his own story and living by the principle of meeting people where they’re at. He joins Aaron in this inspiring episode to share his journey, his approach to clients that sets him apart, and some advice for PTs looking to connect with fitness professionals. If you want to stop making excuses and letting your history hold you back, don’t miss this episode.

“My ‘why’ and my driving force is that, because I did those things and I cannot take them back, the only thing I can do is… try to make every day count and try to make a difference in somebody else’s life.”

-Rob Grupe

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The power of addiction: How Rob developed a $300/day drug habit that led to an overdose and 20-year prison sentence

- Is the healthcare system failing addicts? 

- Why Rob has dedicated his life after prison to making a positive impact on others

- How hiring a coach transformed Rob’s life and business after two failed partnerships

- The biggest breakthrough moment that allowed Rob to get vulnerable and share his story, and how vulnerability can create a culture of trust in your business

- Rob’s advice for PTs who want to approach fitness professionals and be part of their community

- Rob’s strategies for retaining clients and customers

- Why Rob is dedicated to transforming lives for his clients, and his best tip for someone who struggles with mindset

- The best way to approach a patient struggling with addiction

Episode Resources:

- Rob’s CrossFit Website: https://twicebittencrossfit.com/

- Rob’s Facebook: https://www.facebook.com/robdogg32

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

Channeling the entrepreneur mindset can be difficult for a first-time business person, but it’s paramount to your success as a cash practice owner. Luckily, Aaron has laid out exactly how to tap into it in his brand-new book that you can get right now for FREE -- just pay shipping and handling. In this audiobook reading, he gives you an exclusive sneak peek into The CashPT Blueprint, the #1 resource for building and scaling your cash-based clinic. You’ll hear how to create a high-converting opt-in for your website and the 5 principle traits of entrepreneurs that you must internalize and apply to your business for it to thrive. If you’re ready to build a practice that can run on its own, create financial freedom for you and your family, and will be worth selling, don’t miss this exclusive reading or the opportunity to grab a copy before they’re gone.

“Perfection is a business killer… All you’re doing is letting excuses get in your way of forward progress and becoming successful.”

-Aaron LeBauer

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The number one principle for effective lead generation systems

- How to choose the content for your opt-in, create a cover, and get it published

- How to create an opt-in page to collect your leads

- Why you need to follow up with subscribers right away, and how often you need to touch base with them 

- Understanding the difference between expenses and investments to tap into the entrepreneurial mindset

- Successful entrepreneurs don’t do it alone: How to set up systems in your business to ensure success

- How to plan backward from your financial goals to level up your money mindset

- Why hiring employees is one of the best investments you can make in your business

- How good is good enough? Ditching analysis paralysis and taking imperfect action

Episode Resources:

- The CashPT Blueprint Book Link: https://www.cashptblueprintbook.com/order-now

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

One of the benefits of running a cash practice is the flexibility you have in running your own business: you decide how many patients you treat, the hours you work, and the price you charge. But what if you want more? Sarah Duvall is a physical therapist who found herself frustrated at the lack of accurate information available when she was trying to alleviate her own pelvic pain. After selling her second cash practice, she focused her energy on educating as many people as possible, and now she’s helping millions with her courses and membership sites. Today, she joins Aaron to chat about the resources she’s created for patients and PTs alike. She shares how she started -- and sold -- two cash-based practices before starting her online business, and how she leveraged email marketing before it was trendy. Sarah says one of the secrets to her success is being opinionated, so you’ll hear exactly why she thinks it’s so important to reach beyond the doors of a clinic to heal the masses. If you’re ready to grow your reach and make your knowledge available, don’t miss the advice she drops in this episode.

“The more opinionated I am about something, the more I tend to find my tribe.”

-Sarah Duvall

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- How Sarah’s experience with physical therapy as a kid inspired her to join the profession

- Why Sarah started her first cash practice -- and how she sold it and opened location number two

- How Sarah added value to her business to make it worth more at the point of sale

- Why it’s important to be transparent and opinionated, and why it’s a great thing if not everyone likes you

- What got Sarah started in the online space, and how she made $1,000 on her first product

- How Sarah creates material for patients and fellow PTs, and how she keeps them separate in her business

- Sarah’s number one strategy for making the most of her time, and her favorite way to reach patients and cultivate word-of-mouth referrals 

- The one thing Sarah would do differently and the biggest thing she’s learned

- Why Sarah is focusing more on educating physical therapists

- Sarah’s advice for anyone hoping to run their business online, and her message to women who want to start a family at the same time

Episode Resources:

- Sarah’s Website: https://www.coreexercisesolutions.com/

- Sarah’s Free Mini-Course Offer: https://www.coreexercisesolutions.com/PCES-minicourse/

- Sarah’s Full Course: https://www.coreexercisesolutions.com/postpartum-corrective-exercise-specialist/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

Unfortunately for patients and new physical therapists, the same mindset that convinces PTs to rely on insurance tells them that they need a physician’s permission to treat anyone. Nicole Cozean is a pelvic PT who left the hospital bureaucracy to open her cash practice and challenge the misconceptions that are keeping PTs from their full potential and patients from better treatment. Three years later, she runs a clinic with five PTs and has built a culture that allows them to see their worth. She treats dozens of patients a week, some of whom travel from states away. Today Nicole joins Aaron to bust the myths surrounding the treatment hierarchy, fill you in on how she gets a consistent stream of clients (without physician referrals), and challenge you to unlearn the limiting beliefs that are holding you back. You’ll also hear why she focuses on patient education for marketing and the one change she made to her website that’s increased her traffic and inquiries. She’s fired up and you don’t want to miss it.

“What kind of care do you want to provide? If you work backward from there, sometimes you’ll find that underneath some of your fear or apprehension is the actual drive to start your own thing.”

-Nicole Cozean

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- How Nicole went from being a physical therapy patient to a hospital PT to owning her own practice

- The one pivotal day that let Nicole know she belonged in pelvic PT

- Where you need to go before you do anything else if you want to start a cash practice

- Why Nicole decided to raise her rates, how she knew it was time to hire, and how she’s creating a culture where her PTs understand the value of their treatment

- The secret to finding the right employees for your clinic and why PTs fresh out of school might be a better option than someone with years of experience

- How Nicole markets her practice to get a consistent stream of new patients and the number one thing she refuses to do in her business

- What single piece of content did Nicole create that’s helped her get patients from 20 U.S. states and several other countries?

- Nicole’s big plans for the next six months

- What needs to happen for young PTs to unlearn some of their limiting beliefs about their expertise and worth?

- What pelvic PT students need to know to ensure their success

Episode Resources:

- Website: https://www.pelvicsanity.com

- Instagram: https://www.instagram.com/nicolecozeandpt/

- Instagram: https://www.instagram.com/pelvicsanity/

- Facebook Page - Pelvic Sanity: https://www.facebook.com/PelvicSanity/

- Twitter: https://twitter.com/PelvicSanity

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

- Website - https://aaronlebauer.com/

When you’re stuck in the PT mill, it can be hard to believe that there’s a better way to practice. Elizabeth Wergin found herself at a crossroads last year after a decade in physical therapy: she could walk away from the field she loved or she could take the leap into opening her own clinic. One year after launching, she’s doubled her rates, is working on her own wellness collaborative and is healing patients on her own terms. In this episode, she joins Aaron to tell you how she did it. You’ll hear how she’s getting 85% conversion rates from discovery visits, the mistakes she wants you to avoid, and the one thing she did that tripled her monthly income. If you want to fail-proof your practice, don’t miss what she’s got to say.

“When you get a person to talk about why they’re there and why they need their pain gone, they get it.”

-Elizabeth Wergin

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- How a family tragedy inspired Liz to get out of the PT mill and how she got inspired to start her own cash-based practice

- What Liz did to get her husband on board with her new business venture

- The one thing Liz wishes she’d done from the beginning and how Aaron helped triple her monthly income

- How she handles patients who question her about not accepting insurance

- What’s changed for Liz since hiring a coach and how she doubled her rates in the first year of business

- How Liz finds the right patients and gets them to say yes

- Why it’s important to work for something that lights you up and how Liz is setting goals that fulfill her

- Liz’s best advice for starting a cash practice and making sure entrepreneurship is right for you

- Why you need to let yourself get uncomfortable and get to the real root of people’s pain

Episode Resources:

- Juniper PT Website: https://JuniperPT.com

- Juniper PT Facebook: https://www.facebook.com/juniperpt

- Juniper PT Instagram: https://www.instagram.com/juniper_pt/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

- Website - https://aaronlebauer.com/

How can you immediately get better at sales and generate more income for your cash PT business? All it takes is asking the right questions. In this episode, Aaron shares the top five questions you must be asking potential patients. They’ll stop you from feeling sales-y and explaining your value to people by leading them to see the value themselves. You’ll also get some bonus questions to help you close, techniques for dealing with objections, and instructions for getting exact scripts you can use in your practice today for free. With this training in your arsenal, you’ll never have to worry about getting patients to pay cash for physical therapy again!

“People don’t make analytical decisions about their health, they make emotional decisions.”

-Aaron LeBauer

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The realization that made Aaron raise his rates and how he learned sales to make it happen

- You’re talking to your patients about the wrong thing. Here’s why you need to stay away from analytical conversations

- What is permission-based selling?

- The top five questions you must be asking your patients

- Three bonus questions that will help you close the sale

- What to do if you get an objection

- Objections aren’t no’s. Here’s what they usually mean

- How you can get a PDF of these questions, scripts to use in your practice, and follow up sales training from Aaron all for free

Episode Resources:

- Download the PDF of these questions and scripts for FREE!:  https://www.cashptmarketing.com/5-questions

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

- Website - https://aaronlebauer.com/

What’s the number one way to get patients into a new cash-based PT practice? Derek Nielsen leveraged the power of community in his first year as a business owner and is already on track to hit six figures in year two. In this episode, he joins Aaron to tell you how he did it. He shares how he booked and delivered valuable workshops with other health-based businesses to generate leads without spending a dime. You’ll also hear about his other successful marketing tactics and the tactics that weren’t so successful. Further, Derek addresses some mental blocks you might have about going cash-based, how to break through them, and how to keep your costs low to hit your year one goals.

“They want their life back… That person is not thinking about cost, they’re thinking about solutions. And if you can be a solution, you can’t really put a dollar sign on that.”

-Derek Nielsen

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Why it’s important to aim high and sell big, and how Derek makes selling PT simple

- How to get over your money objections by remembering that you are not the patient

- The #1 marketing tactic that drove patients to Derek’s practice in the first year

- How you can book workshops to get in front of potential clients, deliver stellar results, and get them in your door

- Why you have to provide value before asking for a penny

- How you can approach referrals from all angles for low-energy, high-converting marketing

- What’s the difference between sales and marketing? How is Derek actually selling his services after getting people in his clinic?

- Ideas for structuring your packages and why you don’t need to worry about someone getting “better” before they’ve used all of their sessions

- Derek’s advice to keep your costs down and hit your year-one goals

Episode Resource:

- Kaizen PT: https://www.kaizenpt.com/

- Pain Relief Book: thepainreliefbook.com

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

- Website - https://aaronlebauer.com/