Join Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and affiliate marketing aspects of running Premier Bet’s many labels covering 22 African countries.

Listen into the conversation to find out what Gilles and Lee-Ann think about the cultural differences in African and British betting and what is to be learned by affiliate marketers. 

Listen to find out more about:

• African versus British betting culture
• Education’s place in iGaming
• Finding the right combination to make a powerful partnership

Key segments of this podcast and where you can tune into go direct

[05:00] – The importance of “on the street” marketing

[15:00] – Prioritising user experience over everything else

[25:00] – Influencers bringing their own talents to marketing

[35:00] – Gilles’ personal passion for Africa

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

In this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a lot to say about affiliate marketing from the perspective of a global company.

Listen in as Lee-Ann and Evan discuss how a global company approaches affiliate marketing, and how they maintain these relationships with affiliates and publishers.

This episode has been sponsored by Admitad, a Mitgo company, if you would like to find out more please click here to see how we can help.

Listen to find out more about:

• Evan’s history with Mitgo
• How Instant Payout Pro came to be
• The importance of service when it comes to partners

 Key segments of this podcast and where you can tune into go direct

[10:00] – What a global company can learn from local regions

[20:00] – The importance of close communication with publishers

[30:00] – A controversial opinion on the future of the marketplace?

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

We’re kicking off the 11th season of the Affiliate Marketing Podcast with special guest Rick Magennis. Rick has been in affiliate marketing for over 12 years and is the founder and president of Bearcat Media, an affiliate marketing agency that specialises in growing eCommerce brands.

Lee-Ann will be quizzing Rick on all things affiliate marketing, from building concrete relationships with partners to creating a well-rounded bank of affiliates. Listen in here for all the insights.

Listen to find out more about:

• The evolution from coupons and codes to modern influencer marketing
• The importance of educating your affiliate partners
• An interesting gardening analogy for affiliate marketing?

Key segments of this podcast and where you can tune into go direct

[10:00] – Building relationships with affiliate partners through communication

[15:00] – Transparency between affiliate partners when it comes to data

[20:00] – The importance of diversity in your affiliate partners

[35:00] – Where does Rick see affiliate marketing going in the future?

Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

In this week’s podcast, we are offering you a sneak peek at what’s in store for future episodes. Our very own CEO Lee-Ann Johnstone highlights some insights you might have missed, as well as some future events that you might want to mark in your calendar.

Tune in to get the latest info on the upcoming Elevate Summit, the best bits of the past Amplify Summit, and more details of what’s to come.

Plus, we’d love to hear from you on what you think about our podcast. Click here to get access to our feedback form where you can tell us what you think of our weekly discussions and add your requests in too.

Listen to find out more about:

• Affiliate marketing discussions in past episodes
• Insights from the latest podcast with LT Partners’ Lacie Thompson
• Big things to come in the future of the Affiliate Insider Ltd brand

Key segments of this podcast and where you can tune into go direct

[2:00] – The Elevate Summit is back!

[4:00] – Highlights of the Amplify Summit.

[6:00] – Affiliate marketing made simple with our guides.

[8:00] – Using AI in your affiliate marketing responsibly.

Rate, Review & Subscribe on Apple Podcasts 

“I love the Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

The cost of living crisis is affecting everything, even the affiliate marketing industry. The digital industry is learning quickly that the rising growth and engagement they saw during lockdown was in fact a temporary thing and they have to rethink where their money is going. No doubt a lot of other businesses in affiliate marketing are met with the same problem.

This week, Lee-Ann is joined by founder and CEO of LT Partners, Lacie Thompson to discuss setting up your budget for success. Listen in to find out their valuable insights.

Listen to find out more about:

• How Lacie got started in affiliate marketing
• Is there value to paying for performance?
• Should companies be so protective of their data?

Key segments of this podcast and where you can tune into go direct

[10:00] – Finding lookalike opportunities in Google Analytics

[20:00] – The advantages of brands using agencies to grow

[25:00] – The importance of chemistry between affiliate partners

[35:00] – The value of a program audit for your brand

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Fresh off the closure of our AMPLIFY Summit, Lee-Ann is joined by a few big-name peers in the affiliate marketing industry to discuss the biggest trends predicted for 2023.

In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform[cb] CEO, Erin Cigich, to discuss trends that social media and affiliate marketers are likely to see over 2023. We’re going through the key takeaways from the first panel of the Amplify Summit.

Listen to find out more about:

• What the future looks like for affiliate marketing in 2023
• The prominence of ChatGTP in affiliate marketing
• What goes into “gifting” in order to get something out of it

Key segments of this podcast and where you can tune into go direct

[09:00] – The affiliate marketing industry preparing for the upcoming recession

[16:00] – How gifting creates a great performance-based relationship

[23:00] – Should recession budgets realign into retail, cashback, etc.?

[30:00] – Key things affiliate managers should do to get a head start in 2023

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Lee-Ann is once again joined by co-founder and advisor of Impact.com, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo.

Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann have a lot to discuss on affiliate marketing given their long histories circling each other in the digital marketing world. Listen here to find out what they came up with.

Listen to find out more about:

• Why is segmentation important?
• The importance of data in segmentation.
• Why program segmentation is important to an affiliate program.

Key segments of this podcast and where you can tune into go direct

[03:00] – The ease of recruiting affiliates and the blocking of niche audiences

[06:00] – What are birders?

[09:00] – Uncovering new segments of customers

[12:00] – The importance of networking in affiliate marketing

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Lee-Ann is once again joined on the podcast by an affiliate marketing peer ready to share their insights. This week, PerformanceMarketingJOBS founder, Mike Carney is discussing with Lee-Ann what makes an ideal affiliate marketing manager.

They are going over hard versus soft skills, what makes the ideal candidate on paper and if there is even a demand for affiliates. Spoiler: there is!

Click the link below to hear all the advice. And if you are interested in learning about the variety of jobs in the performance marketing industry, reach out to Mike via LinkedIn.

Listen to find out more about:

• The pitfalls of looking for staff in affiliate marketing
• The effects of Covid on eCommerce
• The demand for skilled affiliate marketing managers
• The importance of a clear and straightforward CV

Key segments of this podcast and where you can tune into go direct

[05:00] – The most important quality to being an affiliate marketing manager

[10:00] – The difference between US and UK affiliate marketing

[15:00] – Marketing the affiliate marketer

[20:00] – Advice to redundant affiliate industry professionals

[30:00] – Learning on the affiliate marketing job

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

We are back with another Affiliate Marketing podcast. This week, Lee-Ann is joined by Cashblack co-founder and CEO, Matthew Addai. Cashblack is a toolbar feature that aims to connect Black-owned business with online customers. It’s a great tool for lots of eCommerce start-ups out there.

Listen to find out more about:

• Connecting Black-owned, LGBT-owned, sustainable businesses, etc. with customers.
• This new generation of users “voting with their wallets”.
• The affordability of affiliate marketers for small businesses.
• The importance of word of mouth for marketing to communities around the world.

Key segments of this podcast and where you can tune into go direct

[05:00] – How Cashblack evolved into an eCommerce taskbar.

[10:00] – Connecting Black-owned businesses in the UK.

[15:00] – The risks involved in not being able to please everyone.

[20:00] – The importance of small businesses in affiliate marketing.

[25:00] – Creativity over cutting costs in hard times.

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

And we’re back with another Affiliate Marketing podcast. This week, Lee-Ann is talking all things tech and their effects on the affiliate marketing industry with her guest, Tricia Meyer. This Executive Director of Performance Marketing Association, its friends call it PMA, is offering her insights in online tools like toolbars and extension, the rise of Slack, and the controversial introduction of AI-generated content. 

Listen to find out more about:

• The disruptive nature of AI content
• Is Slack the newest networking town centre?
• The economic issues affecting affiliate marketing and consumers
• Innovation as the key to survival in the affiliate market

Key segments of this podcast and where you can tune into go direct
[05:00] – The exciting expansion of Performance Marketing Association
[10:00] – Is Slack the new hub for networking?
[15:00] – The rise of online tools in aiding the consumer
[20:00] – AI as a content marketing tool
[25:00] – AI content’s effect on SEO

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions