What's the best way to scale your agency's revenue and ensure sustainable growth? Escape the Part-Time Producer Trap! Brent Kelly continues the Good Results Traps series with Trap #3, having part-time producers.

Discover the critical elements that can elevate your agency from "doing ok" to thriving. Brent dives into the often-overlooked factors that are essential for agency success, including the strategic and financial models that provide a solid foundation for growth.

Learn why part-time producers could be holding your agency back, and how increasing Time Spent Selling (TSS) can transition your team to full-time revenue generators.

Topics discussed:

We explore the concept of Sales Zone Efficiency, revealing that many agencies are missing out on significant revenue by not optimizing their sales activities.

Plus, we tackle the common barriers to agency growth, and how to overcome them to achieve and surpass your revenue milestones.

Whether you're struggling to hit that $1,000,000 revenue mark or looking to push beyond, our insights on increasing your sales could be the game-changer your agency needs.

If you're ready to take your agency to the next level, book a call with one of our coaches at sitkins.com/bookacall

Or order our Best Version Possible book

What is your agency's set offense? Can you clearly articulate the differences of your agency vs. everybody else? Are your pipelines overflowing? If any of those answers are no, you may be falling into Good Results Trap #2, which we

In this episode, Brent Kelly continues the Good

Visit our site to Schedule your Free Agency Assessment

You can go back to listen to Trap

Episode highlights:

(3:50): Brent talks about how 2023 was a record-breaking year in organic growth percentage across the board as reported by Reagan Consulting.

(6:36:) Brent warns that when good results are coming easy, we often forget about what's possible for our agency.

Four Areas in Trap #2 to Consider:

(6:50): Commodity-based Selling rather than being a trusted advisor

(10:15): Not knowing or unable to define your points of differentiation.

(12:27): Having pipelines that aren’t full of ideal clients

(19:50): Having low referral rates

Keep listening for the rest of the Good Results Traps insurance agencies fall into, and learn how to easily avoid them.

If you’re ready to take your agency to the next level with proven processes and programs, learn about the Sitkins

Is your agency getting good results? Careful, these good results could very well be traps that are holding your agency back from becoming its best version possible.

In this first of a seven-part series, Brent Kelly talks agency leaders through the first trap - having no clear strategic or financial plan.

Get ready to ask yourself if your business model is leading your agency to the place that you ultimately want to arrive at, along with more:

(12:20) questions to ponder on your path to more success

(19:08) Metrics and stats to measure

(20:45) Examples of how much money your "good results" could actually be costing you.

Plus more important insights on the traps ahead on this episode of The Agent Leader.

To learn more about our programs that help your agency become its Best Version Possible, visit www.sitkins.com

To get your free assessment with one of our coaches, visit sitkins.com/bookacall

What's the secret to sustaining impressive growth in your insurance agency year after year?

Discover Specialty Risk Insurance Agency’s blueprint for achieving a staggering 32.4% year-over-year growth for 12 years straight in this episode of The Agent Leader podcast! Chance Morgan joins Brent Kelly to deep dive into the strategies, hiring philosophies, and training programs that have propelled an agency to remarkable success and resilience in the market.

Discover how their agency's commitment to creating a supportive, family-friendly workplace coupled with a philosophy of collaboration over competition has fueled their impressive growth and cultivated a thriving independent agency that future generations would be (and currently are) proud to be a part of.

If you want to be in the same room as Chance and other growth-minded agency leaders, learn more about our programs at www.sitkins.com

In this episode of the Agent Leader podcast, host Brent Kelly discusses the three steps to becoming a Best Version Possible agency. He emphasizes the importance of clarity, alignment, and focus in achieving agency transformation and growth.

(5:30) It all starts with agency leaders answering three key questions for Clarity: where are we today, where do we want to go, and how are we going to get there?

(8:00) The next step is getting alignment or buy-in with your entire team.

(10:00) Step three is to take one key area and get laser-focused on it.

To become the hero your agency needs, learn more about our coaching programs or book a call at www.sitkins.com

What's the secret to transforming your agency with less effort and more impact?

Discover the blueprint to agency success that every leader needs. This episode dives into the heart of empowering insurance agency leaders, showcasing how doing less can actually lead to achieving more. By focusing on strategic delegation, cultivating team empowerment, and embracing reflective leadership practices, you'll learn how to optimize your agency's operations and foster an environment of growth and innovation.

Key Highlights:

- Understand the essence of empowering agency leaders and why 'doing less' can be your biggest leverage.

- Explore how to eliminate non-essential tasks.

- Learn the continuous journey towards excellence in agency leadership and why it's crucial for your personal and professional development.

- Discover the art of strategic delegation to optimize operations and empower your agency team.

- Find out how to create a culture of team empowerment where every member feels valued and capable of contributing to success.

- Embrace reflective leadership practices to constantly evaluate and improve your leadership style, ensuring it aligns with your agency's objectives.

By the end of this epsiode, you'll have a clearer understanding of how to enhance your agency's performance by focusing on impactful activities, optimizing resources, and creating a culture of empowerment and excellence - all so you can "quit" doing it all.

This isn't just advice; it's a structured, strategic approach to leading your agency to thrive in a competitive environment by doing less but achieving more.

Steer your agency towards unprecedented growth and become your Best Version Possible with our consulting and training programs. https://www.sitkins.com/

To read the transcript or watch the full video visit our site.

Are you coming at accountability backwards? Brent Kelly discusses how to use accountability for success in your insurance agency on this episode of The Agent Leader.

Discover the essential strategies for growth through insights on aligning your team, understanding roles, taking strategic actions, and the power of coaching to excellence.

Learn how awareness and strategic client acquisition can transform your operations and lead to sustained growth. Plus, explore the role of accountability and continuous improvement in fostering a culture of excellence.

Whether you're a leader looking to inspire your team or an individual aiming for excellence, this episode offers valuable lessons on leadership, strategic planning, and the importance of aligning your agency's vision with actionable steps.

Key moments:

(4:25) Alignment

(7:15) Actions

(9:35) Awareness

To learn more about our programs and how we help agencies thrive, visit www.sitkins.com

Order our Best Version Possible book

Visit Rough Notes

Are you a cow or a buffalo in the insurance industry? Brent Kelly introduces a "cow mentality" and a "buffalo mindset" and how each pertains to different areas of an independent insurance agency.

Learn how to shift from a cow to a buffalo with eight specific areas:

Does your agency currently operate as cows or buffalos?

Assess where your agency falls in each of these areas and strive for a buffalo mindset in order to achieve your Best Version Possible.

To access our Agency Transformation Scorecard, visit ww.sitkins.com/scorecard

What's the secret to building powerful relationships with CFOs?

Unlock the key to establishing meaningful connections with CFOs by understanding their priorities, challenges, and strategic goals with this episode of The Agent Leader.

Brent Kelly and Kari Glennon dive into what makes a CFO tick, from the nuances of their day-to-day responsibilities to the overarching strategies that drive their decisions. Learn why empathy, strategic alignment, and thorough preparation are your best tools for engaging with these top executives.

Whatever your role in an insurance agency, this conversation offers valuable insights into the CFO's world. Discover the importance of differentiating between tactical and strategic roles within an organization and why knowing the psychographics of a CFO can be just as crucial as understanding their demographics.

Don't miss out on learning how to communicate effectively with one of the most pivotal roles in any organization.

Begin transforming your interactions with CFOs today.

Resources mentioned:

Agency Transformation Scorecard sitkins.com/scorecard

Subscribe to CFO.com to stay informed about current financial and business trends.

To access the full video and transcription of this episode, visit www.sitkins.com/blog/connecting-with-cfos-to-achieve-sales-goals

Brent Kelly discusses the parallels between dunking a basketball and achieving success as an independent insurance agency in this episode of The Agent Leader.

Brent explains how training applies to both basketball and insurance agencies. Much like our producer program, ProducerFit, which focuses on building foundational blocks for success, you can't build success with weak links.

So how can you avoid weak links in order to achieve long-term success with your agency? Brent urges leaders to understand the importance of mindset, alignment, retention, performance, and productivity in the insurance industry.

Whether you're looking to build a lasting legacy or seeking strategies for immediate improvement, this episode offers invaluable insights and practical advice for agencies aiming to achieve their Best Version Possible.

To access the Agency Transformation Scorecard to provide feedback on your agency's current standing visit www.sitkins.com/scorecard

To access the full episode transcript and video visit https://www.sitkins.com/blog/dunking-agency-success