Today, I’m thrilled to bring back Brooke Sellas for her third appearance. Brooke is the award-winning CEO of B-Squared Media, and she’s here to share her latest insights on leveraging LinkedIn for B2B success. Whether you’re a LinkedIn novice or a seasoned pro, Brooke’s expertise will help you rethink your strategy and boost your engagement. Let’s dive in and see what new tactics we can learn from the digital marketing mastermind herself! https://www.theagentsofchange.com/546 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In today’s episode, we’re diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you’ve ever wondered how to amplify your online presence and secure those coveted backlinks, you’re in for a treat. Joe shares his insights on leveraging digital publications to not only enhance your SEO but also position you as a subject matter expert. Get ready to take some notes and maybe even rethink your PR strategy! https://www.theagentsofchange.com/545 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for ad success. Devin Littlefield of Market Vantage helps unlock the full potential of LinkedIn marketing. https://www.theagentsofchange.com/544

 

Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024!

https://www.theagentsofchange.com/conference

Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for better performance. https://www.theagentsofchange.com/543 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journey. From defining the journey to optimizing touchpoints and leveraging email marketing, Kaitlyn shares invaluable insights that can help any business improve its marketing strategy. Grab your headphones and join us for a journey through the world of customer experience with Kaitlyn Merola! https://www.theagentsofchange.com/542 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Amanda Jordan dives into the future of SEO, highlighting the shift from traditional checklists to a more holistic approach. We discuss the impact of AI on search visibility, how to engage with your customers across various platforms, and the importance of building your brand as a thought leader. Get ready for actionable insights that will help you adapt and thrive in the ever-evolving world of SEO in 2024. https://www.theagentsofchange.com/541 Grab your discounted to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what’s not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing. https://www.theagentsofchange.com/540 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it’s better to not aim for the top spot on Google, and gives us his actionable and practical insights. https://www.theagentsofchange.com/539 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation. https://www.theagentsofchange.com/538 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Struggling with your social media strategy? Tune into our latest podcast episode featuring Karlyn Ankrom from Oh Snap Social, who helps us break down the barriers to make social media manageable. Discover simple strategies to conquer your social media fears and start building your online presence with confidence. Karlyn’s unique Fan Firestarter Framework is designed to get even the most socially shy businesses on track. Let’s dive in! https://www.theagentsofchange.com/537 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>