Crafting a signature story might sound like a daunting task, especially if you think storytelling isn’t your strength. But according to Kris Jones, it’s the most effective way to connect with your audience, build trust, and grow your business. In this episode, Kris shares her tried-and-true approach to creating a narrative where your customer is the hero and you’re the trusted guide. If you’ve ever wondered how to simplify your marketing while making it more memorable, this episode is a must-listen. https://www.theagentsofchange.com/561

As digital marketers, we often chase metrics like traffic and rankings, but what if those aren't the best indicators of success anymore? My guest today, Wil Reynolds, CEO of Seer Interactive, challenges us to rethink how we measure impact in a world increasingly influenced by AI tools like ChatGPT. From understanding the evolving search landscape to crafting content that resonates with real people, Wil shares the insights and strategies that have made him one of the most respected voices in digital marketing. If you're ready to prioritize quality over quantity and turn data into action, you're in the right place. https://www.theagentsofchange.com/560

Ever wonder why some product pages seem to jump out and grab your attention while others fall flat? In today’s episode, I chat with TJ Waldorf from One World Sync, who breaks down the art and science of e-commerce optimization. From product details to consumer reviews and seamless integration, TJ sheds light on how brands can make smarter content choices that boost conversions. Let’s dig into what it takes to create online experiences that not only attract but convert. https://www.theagentsofchange.com/559

Today’s episode dives into the cutting edge of SEO in an AI-driven world, featuring insights from Greg Brooks of SearchTides. Greg shares how businesses can avoid the trap of outdated content strategies and embrace a more focused approach to personalization and expertise. From core focus principles to the evolving landscape of search engines, Greg delivers actionable advice for marketers looking to stay competitive. If you've been wondering about the best ways to leverage AI and sharpen your content strategy, this episode’s for you. https://www.theagentsofchange.com/558

Managing AI is about more than just plugging in new tools—it's about managing people, processes, and purpose. That’s why I invited Katie Robbert, CEO of Trust Insights, back on the show. Katie has a wealth of knowledge when it comes to integrating AI into businesses in a practical and effective way. In this episode, we talk about her 5P framework and how companies can start using AI to solve their toughest challenges, without overwhelming their team. https://www.theagentsofchange.com/557

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https://www.theagentsofchange.com

Ever feel like David going up against Goliath in the world of SEO? You're not alone. In this episode, I chat with Josh Piepmeier about how challenger brands can take on the big dogs in their industry. Josh shares some killer strategies that'll help you focus your efforts, create content that matters, and target the right keywords. https://www.theagentsofchange.com/554 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

You know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-around social media guru—about how small businesses can navigate the tricky waters of social media marketing. From picking the right platform to creating a consistent brand, Peg shares practical, no-nonsense tips that you can implement right away. So, if you’re a small business owner who wants to up their social media game, this episode is for you. https://www.theagentsofchange.com/553 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In this episode we’re diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron’s here to share his insights on boosting response rates and conversions with a few simple tweaks. If you think your leads are slipping through the cracks, stick around. This episode might just change the way you think about follow-ups forever. https://www.theagentsofchange.com/552 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>