Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share with their friends. https://www.theagentsofchange.com/569 Take our podcasting survey by 2/28/2025 and be entered to win a $100 gift certificate to a store of your choice! (Assuming they have online gift cards.)

Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And when he's not diving into AI, he's teaching wingsuit skydiving - talk about taking things to new heights! https://www.theagentsofchange.com/568

Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on how to write it without losing your mind in the process. https://www.theagentsofchange.com/567

Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI's potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation: https://www.takeflyte.com/blog/high-quality-ai-content-creation

Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation required. https://www.theagentsofchange.com/565

Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action. https://www.theagentsofchange.com/564

If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, founder of HoneyBeBold, shares how she transformed her business by niching down to serve mission-driven female entrepreneurs. After 16 years in content marketing, Rachel discovered that focusing on a specific audience and service offering didn't limit her opportunities – it amplified them. https://www.theagentsofchange.com/563

What if you could turn your creative visions into reality without hiring an expensive designer? That's where AI tools like MidJourney and Ideogram come in. On this episode of The Agents of Change, I sit down with Jeff Sieh, a content creator, live streamer, and AI enthusiast, to explore how marketers and creators can use AI to craft stunning visuals and repurpose content more efficiently. Jeff's insights into prompt engineering, style references, and blending tools will help you cut through the noise and stand out in a crowded feed. If you've ever struggled with getting the perfect image or want to better leverage AI in your marketing efforts, this episode is for you. https://www.theagentsofchange.com/562

Crafting a signature story might sound like a daunting task, especially if you think storytelling isn't your strength. But according to Kris Jones, it's the most effective way to connect with your audience, build trust, and grow your business. In this episode, Kris shares her tried-and-true approach to creating a narrative where your customer is the hero and you're the trusted guide. If you've ever wondered how to simplify your marketing while making it more memorable, this episode is a must-listen. https://www.theagentsofchange.com/561