The AI Hat Podcast

How can your business truly stand out in a crowded content landscape?

Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content?

And most importantly, how can artificial intelligence take your SME-driven marketing to the next level?

In today’s episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He’ll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement.

AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about:

✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies.

✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content.

✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements.

Learn more about Jeff Coyle

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/

Start your AI journey with the AI Marketing Primer.

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Powered by the Marketing Podcast Network.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success.

However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you.

Today, we’re joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have effectively adopted AI in their marketing strategies, highlighting key takeaways and lessons learned.

AI in Marketing: Unpacked host Mike Allton asked Eva Dong about:

✨ Overcoming Challenges: Learn about common obstacles in AI adoption for marketing and how to overcome them.

✨ Real-world Success Stories: Discover inspiring case studies of businesses that have effectively leveraged AI in their marketing strategies.

✨ Best Practices: Gain insights into best practices and strategies for measuring success and ROI in AI marketing projects.

Learn more about Eva Dong

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/marketing-wins-effective-ai-adoption-case-studies/

Start your AI journey with the AI Marketing Primer.

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Powered by the Marketing Podcast Network.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Struggling with how to actually apply AI to your day-to-day marketing tasks?

You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're looking to decode the role of AI in marketing, this episode is for you.

Today, we're joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to content repurposing and hyper-personalization. Danchez will guide us through the five key applications of AI in marketing, sharing practical insights and examples that can help you elevate your marketing game.

AI in Marketing: Unpacked host Mike Allton asked Danchez about:

✨ Five Key AI Applications: Learn about the five essential types of AI applications in marketing and their benefits.

✨ Practical Examples and Insights: Discover how to integrate these AI applications into your marketing strategies with real-world examples.

✨ Future Trends in AI Marketing: Gain insights into upcoming trends in AI marketing applications and how to prepare for them.

Learn more about Dan Sanchez

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/exploring-ai-in-marketing-five-key-applications/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes.

Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision.

If you’re looking to deepen your understanding of AI prompting and achieve greater success with your AI projects, this episode is for you.

Today, we're joined by Ashley Gross, an expert in teaching people how to build businesses using AI. Ashley will share her advanced techniques for AI prompting, including best practices, tips for chain prompting, and insights into building custom GPTs. With her extensive background and certifications in AI and data science, Ashley is well-equipped to guide us through these advanced strategies.

AI in Marketing: Unpacked host Mike Allton asked Ashley Gross about:

✨ Mastering Chain Prompting: Learn what chain prompting is and how it can improve AI responses.

✨ Custom GPTs: Discover the process and benefits of building custom GPTs for specific business needs.

✨ Advanced Prompting Best Practices: Gain insights into best practices and advanced techniques for effective AI prompting.

Learn more about Ashley Gross

• Connect with Ashley Gross on LinkedIn

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-prompting-advanced-techniques-for-success/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you overwhelmed by the never-ending demands of content creation?

Have you tried using AI tools but found the results inconsistent or lacking the human touch?

Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide?

These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement.

That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch.

AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about:

✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content.

✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords.

✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools.

Learn more about Kimberly Anderson-Mutch

• Connect with Kimberly Anderson-Mutch on LinkedIn

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them.

Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible.

That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively?

Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient.

AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about:

✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation.

✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production.

✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation.

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We don’t know what we don’t know.

Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively.

That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts.

AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about:

✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech.

✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns.

✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success.

Learn more about Christopher Carr

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field.

Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges.

How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind?

To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics.

In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation.

AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about:

✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry.

✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples.

✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape.

Learn more about Asavari Moon

• Connect with Asavari Moon on LinkedIn

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies.

The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming.

Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he’ll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective.

Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We’ll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you’ll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation.

AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about:

✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies.

✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs.

✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives.

Learn more about Christopher S. Penn

• Connect with Christopher S. Penn on LinkedIn

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation?

It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment.

That's where generative AI steps in, offering a new way to invigorate and transform the creative process.

Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She’s here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies.

AI in Marketing: Unpacked host Mike Allton asked Katie Richman about:

✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions.

✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes.

✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration.

Learn more about Katie Richman

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.