The AI Hat Podcast

The AI Hat Podcast

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The AI Hat Podcast episodes

  • The You-niverse: How to Stay Human in an AI Marketing World with Mark Schaefer

    Have you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants?


    The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our human touch.


    That's why I'm thrilled to welcome long-time friend and colleague Mark Schaefer to the show today. Mark is one of the world's most recognized marketing experts, a globally-acclaimed keynote speaker, and the author of 10 best-selling marketing books. His blog {grow} is consistently ranked among the top marketing blogs worldwide, and his latest book "Audacious: How Humans Win in an AI Marketing World" couldn't be more timely. Mark has worked with organizations like Microsoft, Adidas, and Johnson & Johnson, helping them navigate the intersection of technology and human connection in marketing.


    The AI Hat Podcast host Mike Allton asked Mark Schaefer about:


    ✨ Human Authenticity Wins: Creating authentic, imperfect content that resonates with real people outperforms AI-generated perfection.


    ✨ Balance is Critical: Success lies in finding the sweet spot between AI efficiency and human creativity.


    ✨ Shared Experiences Matter: Building community and creating shared moments will become increasingly valuable in an AI-driven world.


    Learn more about Mark Schaefer


    • Connect with Mark Schaefer on LinkedIn


    Resources & Brands mentioned in this episode


    • Schaefer Marketing Solutions (BusinessesGrow.com)
    • Audacious: How Humans Win in an AI Marketing World
    • Mark Schaefer’s other marketing and business books
    • The Ezra Klein Show: The Government Knows AGI Is Coming
    • Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
    • The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan
    • Shelly Palmer
    • Create your own AI Work Buddy
    • AI Primer: A Comprehensive Guide
    • AI Training for Businesses
    • Explore past episodes of the The AI Hat Podcast podcast

    • SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-you-niverse-how-to-stay-human-in-an-ai-marketing-world/


      Start your AI journey with the AI Marketing Primer.


      Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


      AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


      Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


      Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


      Powered by the Marketing Podcast Network.


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      46 min
    • Future-Proof Events: How AI Ensures Your Events Thrive, Not Just Survive with Warwick Davies

      Have you ever felt that sinking feeling of launching an event only to realize competitors already seem to be two steps ahead? Perhaps you've noticed others leveraging cutting-edge tech, and you're worried about falling behind. With technology evolving faster than ever before, event planners face mounting pressure. How can you keep pace? How can you ensure your events are not just relevant today—but indispensable tomorrow?


      The pace is relentless. You're expected to innovate, engage, and attract attendees, sponsors, and exhibitors—all while planning logistics and managing day-of challenges. The risk? Becoming obsolete. The cost? Lost attendees, diminished reputation, and shrinking revenue.

      But imagine if you could tap into proven strategies and AI-powered tools to genuinely future-proof your events. Good news—today you’ll learn exactly how.


      My guest today is Warwick Davies—expert event strategist, renowned speaker, and adviser for event organizer powerhouses. Warwick is known in the industry as "The Event Mechanic!," precisely because he knows exactly which gears to turn and which buttons to push to make events wildly successful and profitable. Through his work, he's helped major brands, conferences, and industry-leading organizations create meaningful, profitable, and impactful events time and again. He is brilliant at pinpointing what's holding events back, leveraging smart strategies, and integrating advanced AI tools to ensure events not only survive the competitive landscape but thrive long-term. If you've ever wondered exactly how AI can position you miles ahead of your competition, Warwick Davies is the expert who can break it all down for you clearly, practically, and powerfully.


      The AI Hat Podcast host Mike Allton asked Warwick Davies about:


      ✨AI for Competitive Advantage: Learn simple, actionable ways AI can be integrated to set your events apart from the competition.


      ✨Balancing AI and Humanity: Discover how to implement AI without sacrificing the authenticity and human connections vital for great events.


      ✨Event-Ready AI Tools: Identify proven, accessible AI solutions you can start using today to stay ahead of innovation curves.


      Learn more about Warwick Davies


      • Connect with Warwick Davies on LinkedIn


      Resources & Brands mentioned in this episode


      • The Event Mechanic!
      • AI Personal Assistant, the AI Work Buddy
      • Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing
      • Airmeet
      • Bear Analytics, Joe Colangelo and Eric Misic
      • Revolutionizing Event Management: AI Strategies for Success with vFairs
      • AI in the Events Industry: A Comprehensive Guide for Professionals
      • AI Primer: A Comprehensive Guide
      • AI Training for Businesses
      • Explore past episodes of the The AI Hat Podcast podcast

      • SHOW TRANSCRIPT & NOTES: https://theaihat.com/future-proof-events-how-ai-ensures-your-events-thrive-not-just-survive/


        Start your AI journey with the AI Marketing Primer.


        Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


        AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


        Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


        Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


        Powered by the Marketing Podcast Network.


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        40 min
      • Goodbye Traditional Branding, Hello AI: Transform Your Brand Story with Park Howell

        Have you ever felt stuck spinning your wheels through months of painstaking, costly traditional branding exercises, only to end up with messaging that doesn't truly resonate—or worse, never sees the light of day? That's painful for you, frustrating for your audience, and costly for your business—and it's happening in far too many companies today.


        But there's good news: the old, cumbersome branding process you've come to dread may soon be as outdated as dial-up internet. What if you could harness a powerful AI-driven tool that's uniquely designed to distill your most captivating brand narrative—not over months, but in mere minutes? A tool that not only defines your brand strategy but effortlessly generates every bit of your marketing, sales, and web content, laser-focused specifically on your business?


        Today, we're thrilled to host Park Howell—the self-described World's Most Industrious Storyteller. Park's impressive, Emmy-winning storytelling career spans nearly 40 years, during which he's helped brands achieve staggering results, growing by as much as 600 percent. With his innovative creation—the StoryCycle Genie™—Park is dramatically disrupting traditional branding. He has distilled his decades of storytelling expertise into this AI-driven wizard that’s already enabling businesses to build captivating brand stories faster and remarkably cheaper. If you're looking to throw off the shackles of traditional branding and elevate your business narrative into the future, Park Howell is exactly who you need to hear from now.


        The AI Hat Podcast host Mike Allton asked Park Howell about:


        ✨ Rapid Branding Revolution: Understand exactly how AI can turn months of branding efforts into powerful, results-driven stories created in minutes.


        ✨ AI Done Right: Learn why specialized AI solutions outperform general-purpose AI tools and how to leverage this distinction.


        ✨ Humanized Automation: Discover why effective brand narratives depend on a delicate balance between automation and genuine storytelling.


        Learn more about Park Howell


        • Connect with Park Howell on LinkedIn


        Resources & Brands mentioned in this episode


        • The Business of Story
        • StoryCycle Genie™
        • Sean Schroeder
        • Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell
        • Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheen Jaura
        • Business of Story Podcast
        • Jay Baer
        • AI Primer: A Comprehensive Guide
        • AI Training for Businesses
        • Explore past episodes of the The AI Hat Podcast podcast

        • SHOW TRANSCRIPT & NOTES: https://theaihat.com/goodbye-traditional-branding-hello-ai-transform-your-brand-story/


          Start your AI journey with the AI Marketing Primer.


          Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


          AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


          Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


          Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


          Powered by the Marketing Podcast Network.


          Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

          57 min
        • Beyond Design Tools: An Evolution in AI Creative Operations with Satej Sirur

          Are your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore.


          But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what we're diving into today with someone who's been revolutionizing how marketing teams work.


          I'm thrilled to introduce Satej Sirur, the co-founder and CEO of Rocketium, and a veteran innovator who's spent over two decades building groundbreaking software products. As an early team member at both Microsoft and AWS, Satej has been at the forefront of technological transformation. Now, he's leading the charge in revolutionizing creative operations for marketing teams worldwide. His platform is helping major brands overcome creative bottlenecks and scale their content production in ways that seemed impossible just a few years ago.


          The AI Hat Podcast host Mike Allton asked Satej Sirur about:


          ✨ Beyond Tool Integration - CreativeOps is about orchestrating entire creative workflows, not just connecting tools.


          ✨ AI as Process Catalyst - AI transforms creative operations by eliminating repetitive tasks and enabling scale.


          ✨ Human-AI Collaboration - Successful CreativeOps implementation enhances rather than replaces human creativity.


          Learn more about Satej Sirur


          • Connect with Satej Sirur on LinkedIn


          Resources & Brands mentioned in this episode


          • Rocketium
          • Agorapulse, #1 ranked Social Media Management Solution
          • AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing
          • Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt
          • AI Marketing Primer: A Comprehensive Guide for Marketers
          • Explore past episodes of The AI Hat Podcast

          • SHOW TRANSCRIPT & NOTES: https://theaihat.com/beyond-design-tools-an-evolution-in-ai-creative-operations/


            Start your AI journey with the AI Marketing Primer.


            Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


            AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


            Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


            Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


            Powered by the Marketing Podcast Network.


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            41 min
          • Your Marketing Career Needs This AI History Lesson with Katie King

            Remember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing.


            Every day, I talk to marketers who are either paralyzed by AI's complexity or, worse, dismissing it as just another overhyped trend. They're making the same mistake marketers made with social media in 2008, mobile in 2010, and video marketing in 2015. The cost of waiting to adapt isn't just falling behind – it's becoming irrelevant.


            The challenge isn't just learning AI – it's understanding how we got here and where we're headed. Without this context, marketers risk making costly mistakes, investing in the wrong tools, or missing critical opportunities that could define their careers.


            That's why I'm thrilled to welcome Katie King to the show today. Katie is the author of "AI Strategy for Sales and Marketing" and has been at the forefront of digital transformation for over two decades. She's worked with global brands including Virgin, Samsung, and PwC, helping them navigate the evolution from basic automation to today's AI-powered marketing landscape. As a visiting lecturer at several universities and CEO of AI in Business, Katie brings both historical perspective and practical insights to help us understand where marketing technology has been – and more importantly, where it's going.


            The AI Hat Podcast host Mike Allton asked Katie King about:


            ✨ History Repeats Itself: AI adoption follows familiar patterns seen in previous marketing technology revolutions.


            ✨ Evolution Not Revolution: Understanding AI's gradual integration helps marketers adapt more effectively.


            ✨ Future-Proof Foundation: Historical context provides the framework for making better AI implementation decisions.


            Learn more about Katie King


            • Connect with Katie King on LinkedIn


            Resources & Brands mentioned in this episode


            • AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
            • AI in Business
            • The Future of Lean: AI’s Impact on Business Staffing Models with Chris Daigle
            • Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou
            • World Economic Forum’s Future of Jobs Report
            • AI and Copyright: What Marketers Need to Know with Mitch Jackson
            • Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters
            • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
            • AI Work Buddy as an AI Assistant
            • AI Marketing Primer: A Comprehensive Guide for Marketers
            • AI Training for Businesses
            • Explore past episodes of The AI Hat Podcast

            • SHOW TRANSCRIPT & NOTES: https://theaihat.com/your-marketing-career-needs-this-ai-history-lesson/


              Start your AI journey with the AI Marketing Primer.


              Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


              AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


              Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


              Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


              Powered by the Marketing Podcast Network.


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              54 min
            • Introducing The AI Hat Podcast

              Welcome to "The AI Hat Podcast: Unlocking the Power of AI for Business Growth"


              Are you a business leader looking to harness the power of AI for growth but feeling overwhelmed by the complexity? Do you want practical advice and real-world strategies to successfully integrate AI into your business?


              Who is this show for?


              "The AI Hat Podcast" is designed for business leaders and decision-makers across all industries who are eager to understand and leverage AI for business growth. Whether you're just starting your AI journey or looking to advance your existing initiatives, this podcast provides clear guidance and expert insights.


              What can you expect from this show?


              Join your host, Mike Allton, Chief Storyteller at Agorapulse and founder of The AI Hat, as he demystifies AI and explores its practical applications for businesses of all sizes. Each episode features insightful conversations with AI experts and business leaders who share their experiences, strategies, and best practices. You'll discover how to:


              • Identify AI opportunities within your specific industry and business model
              • Develop a human-centered approach to AI adoption
              • Implement AI solutions to improve efficiency, productivity, and decision-making
              • Navigate the evolving AI landscape and stay ahead of the curve

              • About your host, Mike Allton


                Mike Allton is a seasoned digital marketer with a passion for helping businesses thrive in the age of AI. As Chief Storyteller at Agorapulse and founder of The AI Hat, Mike brings his expertise and engaging style to deliver practical AI insights and actionable advice.


                Join the conversation


                Tune in to "The AI Hat Podcast" and unlock the transformative power of AI for your business. Subscribe now and embark on your journey to growth!


                Learn more about the show, including past episodes, partnership, and guest opportunities: https://theaihat.com/podcast/

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                3 min
              • The Future of Lean: AI's Impact on Business Staffing Models with Chris Daigle

                What if I told you that the business you're running today could operate with just 20% of your current staff? It sounds impossible, right? Maybe even a little scary. But here's the thing - businesses across the globe are discovering that with the right AI implementation, they can not only maintain their operations but actually improve them with dramatically smaller teams.


                The traditional business model has always been simple: want to grow? Hire more people. Need more output? Add more staff. But this approach is becoming outdated, expensive, and increasingly unnecessary. The challenge isn't just about cutting costs - it's about reimagining how a modern business can operate in the age of AI.


                Today, I'm thrilled to welcome Chris Daigle, CEO of ChiefAIOfficer.com and a pioneer in AI business transformation. Chris isn't just theorizing about the future of lean business operations - he's living it. As a Certified Chief AI Officer and expert in AI strategy, he's helping businesses revolutionize their operations through strategic AI implementation. His expertise is backed by impressive credentials, including certifications from Columbia Business School and LinkedIn's Generative AI for Business Leaders program, and he's become a trusted voice in helping businesses navigate the AI revolution.


                The AI Hat Podcast host Mike Allton asked Chris Daigle about:


                ✨ Strategic AI Integration: Identifying and implementing AI solutions that truly reduce operational overhead.


                ✨ Human-AI Balance: Understanding which roles to automate and which to keep human-operated.


                ✨ Lean Scaling: Using AI to grow business capacity without proportionally growing headcount.


                Learn more about Chris Daigle


                • Connect with Chris Daigle on LinkedIn


                Resources & Brands mentioned in this episode


                • ChiefAIOfficer.com
                • Mark Moss
                • Opus Clip
                • Submagic
                • HeyGen
                • Descript
                • VAPI
                • 11ElevenLabs
                • AI Marketing Primer: A Comprehensive Guide for Marketers
                • AI Training for Business
                • Explore past episodes of The AI Hat Podcast

                • SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-future-of-lean-ais-impact-on-business-staffing-models/


                  Start your AI journey with the AI Marketing Primer.


                  Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


                  AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


                  Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


                  Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


                  Powered by the Marketing Podcast Network.


                  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                  48 min
                • She Means Business: How Women Are Revolutionizing AI in Marketing with Kinsey Soderberg

                  Ladies, have you ever felt like the tech world was designed without you in mind? You're not alone. While artificial intelligence is revolutionizing the way we do business, there's a concerning trend: women entrepreneurs are significantly less likely to adopt AI tools than their male counterparts. But here's the thing - when women do embrace AI, they're not just succeeding; they're revolutionizing how these tools are used in marketing and business.


                  The hesitation is real. From feeling like they’re cheating to concerns about losing the human touch in their businesses, many women entrepreneurs are sitting on the sidelines of the AI revolution. But what if I told you that by not embracing AI, you're actually making your work harder and missing out on opportunities to scale your business while maintaining authenticity?


                  That's why I'm thrilled to introduce today's guest, Kinsey Soderberg. As the founder of Feel Good Social and Authentic AI, Kinsey has become a leading voice in helping entrepreneurs leverage AI without sacrificing their authentic brand voice. Through her signature programs like AI Reels Club and Brand Blueprint for ChatGPT, she's helping business owners save up to 15 hours a week while maintaining that crucial human connection. Her human-first approach to AI has transformed the way entrepreneurs, particularly women, view and use artificial intelligence in their businesses.


                  The AI Hat Podcast host Mike Allton asked Kinsey Soderberg about:


                  ✨ Start Small, Think Big: Breaking down AI adoption into manageable steps while keeping the bigger picture in mind.


                  ✨ Authenticity Meets Automation: Using AI to enhance, not replace, your unique brand voice and personal touch.


                  ✨ Community Over Competition: Building a supportive network of women entrepreneurs using AI to revolutionize marketing.


                  Learn more about Kinsey Soderberg


                  • Connect with Kinsey Soderberg on LinkedIn
                  • Connect with Kinsey Soderberg on Instagram

                  • Resources & Brands mentioned in this episode


                    • Authentic AI
                    • Authentic AI for Entrepreneurs Podcast
                    • Feel Good Social
                    • Dr. Nici Sweaney
                    • Descript
                    • Brand Blueprint for ChatGPT
                    • AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski
                    • Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton
                    • AI Marketing Primer: A Comprehensive Guide for Marketers
                    • AI Training for Businesses
                    • Explore past episodes of The AI Hat Podcast

                    • SHOW TRANSCRIPT & NOTES: https://theaihat.com/she-means-business-how-women-are-revolutionizing-ai-in-marketing/


                      Start your AI journey with the AI Marketing Primer.


                      Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


                      AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


                      Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


                      Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


                      Powered by the Marketing Podcast Network.


                      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                      48 min
                    • Discover How One Healthcare Tech Leader Transformed Their Marketing with AI with Brianna Miller

                      Have you ever looked at your content creation process and thought, 'There has to be a better way'? Maybe you're drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you're not alone.


                      These were exactly the challenges facing our guest today. The pressure to create more high-quality content while maintaining compliance standards in the healthcare tech industry seemed like an impossible balance to strike. The traditional approach wasn't just time-consuming – it was becoming unsustainable.


                      But what if I told you there was a way to not just meet these demands, but exceed them? A way to scale your content operations while actually improving quality and consistency?


                      Today, we're joined by Brianna Miller, Director of Marketing at Protenus, the leading Healthcare Compliance Analytics platform. SHe’s also a longtime friend and colleague of mine here in St. Louis. Brianna is going to share how she transformed her team's content operations using AI, specifically through the implementation of Jasper AI. As an accomplished digital marketing leader and frequent contributor to MarTech, Brianna brings a wealth of practical experience in both the healthcare technology sector and cutting-edge marketing strategies.


                      The AI Hat Podcast host Mike Allton asked Brianna Miller about:


                      ✨ STRATEGIC IMPLEMENTATION: Understanding the step-by-step process of successfully introducing AI into a regulated industry.


                      ✨ MEASURABLE RESULTS: Real metrics and improvements achieved through AI implementation in content creation.


                      ✨ TEAM ADOPTION: Practical insights on getting buy-in and managing change within marketing teams.


                      Learn more about Brianna Miller


                      • Connect with Brianna Miller on LinkedIn


                      Resources & Brands mentioned in this episode


                      • Protenus
                      • University of Missouri St. Louis
                      • Jasper AI
                      • Jasper Certification Program
                      • Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura
                      • The AI Librarian: How RAG Can Revolutionize Your Business
                      • AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing
                      • BeingYourBrand.com
                      • AI Primer: A Comprehensive Guide
                      • Explore past episodes of the The AI Hat Podcast podcast

                      • SHOW TRANSCRIPT & NOTES: https://theaihat.com/discover-how-one-healthcare-tech-leader-transformed-their-marketing-with-ai/


                        Start your AI journey with the AI Marketing Primer.


                        Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


                        AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


                        Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


                        Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


                        Powered by the Marketing Podcast Network.


                        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                        34 min
                      • 24/7 AI: How Artificial Intelligence is Reshaping the Marketer's Day

                        Have you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence.


                        In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds presents both challenges and opportunities. How do we stay ahead in our careers while also finding time for personal growth? The answer, it seems, lies in the very technology that's driving our industry forward: AI.


                        But how exactly is AI reshaping our entire day, from the moment we wake up to when we finally put our phones down at night? To answer this question and more, we have a true AI marketing maven with us today.


                        Ladies and gentlemen, I'm thrilled to introduce Joya Scarlata, a marketing leader, AI strategist, and co-host of the podcast "The Marketers Guide to the AI Galaxy." Joya isn't just talking about AI – she's living it. As the Director of Marketing at InterraIT, a B2B IT Services firm, she's at the forefront of implementing AI-driven tools to enhance marketing strategies and predict industry trends. Her expertise hasn't gone unnoticed – Joya was recently recognized as one of the "101 Women in AI Marketing" and has shared her insights as a TEDx speaker. Today, she's here to give us an insider's look at how AI is transforming not just our work lives, but our personal lives too.


                        The AI Hat Podcast host Mike Allton asked Joya Scarlata about:


                        ✨ AI as a 24/7 assistant: Artificial Intelligence serves as an always-on helper, enhancing both work efficiency and personal growth.


                        ✨ Blended AI integration: Successful marketers seamlessly incorporate AI tools across professional and personal spheres for maximum benefit.


                        ✨ Continuous AI-driven learning: AI facilitates ongoing skill development and knowledge expansion, keeping marketers ahead in a rapidly evolving field.


                        Learn more about Joya Scarlata


                        • Connect with Joya Scarlata on LinkedIn


                        Resources & Brands mentioned in this episode


                        • Interra Information Technologies
                        • JoyaScarlata.com
                        • The Marketers Guide to the AI Galaxy
                        • 101 Women in AI Marketing
                        • The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People
                        • AI and Copyright: What Marketers Need to Know with Mitch Jackson
                        • The Cognitive Leap: Adopting an AI Mindset for Marketing Success with Natalie Lambert
                        • AI Work Buddy - instructions on building your own personal AI assistant
                        • AI Marketing Primer: A Comprehensive Guide for Marketers
                        • Explore past episodes of The AI Hat Podcast

                        • SHOW TRANSCRIPT & NOTES: https://theaihat.com/24-7-ai-how-artificial-intelligence-is-reshaping-the-marketers-day/


                          Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.


                          AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/


                          Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.


                          Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.


                          Powered by the Marketing Podcast Network.


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                          48 min

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