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In this episode, Damien talks with Laith Palawan, CEO of Orange Crew and founder of Bloom Logic, about why AI is becoming the next major differentiator for MSPs. Laith explains how every modern business is drowning in scattered data across email, tickets, phone calls, Teams, Zoom, CRM, QuickBooks, and documents — and why MSPs are uniquely positioned to help clients make sense of it all.

Laith shares how he built an AI company alongside his MSP, what he learned from trying to bring AI into the SMB market early, and why the future MSP opportunity may not be just fixing infrastructure, but becoming the trusted partner who connects data, intelligence, and business outcomes.

Chapters:

0:00 - Intro

2:22 - Getting started as an MSP

12:04 - Differentiating your MSP with AI

38:06 - Ways AI helps him understand business

45:00 - What is down the road?

Connect more with Damien and Laith:

Damien - https://www.linkedin.com/in/dstevens

Laith - https://www.linkedin.com/in/laith-pahlawan-26b93a/

📺 Watch on YT: https://www.youtube.com/@mspmindset