In this episode of The Get, host Erica Seidel explores how AI-native marketing orgs are shaping up with guest Kady Srinivasan. Kady is CMO of You.com, the enterprise AI productivity platform that powers agentic workflows that deliver measurable business results. She previously held top marketing leadership roles at Lightspeed Commerce, Klaviyo, and Dropbox. She has been part of three IPOs. From her vantage point, running marketing in an AI-native environment, Kady shares her experiences, observations, and hypotheses for how the marketing org is changing – and will change – to enable using AI at warp speed.

You'll hear about:

• How GTM leadership in an AI-native company is different from GTM leadership in a typical SaaS company
• The org structures that enable using AI at warp speed
• How the new marketing org has both humans and agents on the marketing team
• The rise of new roles on the marketing team, like prompt marketers and influence engineers, and AI agent builders
• Navigating the delicate CMO balance of "feeling you need to know it all" versus respecting your CEO's intuition
• Sussing out, when talking to candidates, whether a company was successful BECAUSE of a candidate's contributions versus DESPITE the candidate's contributions
• How to hire for "common sense"

Memorable Quotes:

• "In an AI-native company, at least the one that I'm at, we have a lot to do to educate the market about the potential solutions that they can unlock with a technology or a platform like ours. So I came up with this idea… of a forward-deployed marketer, which is similar to a forward-deployed engineer, where you're basically coming up with use cases, coming up with solutions, coming up with things that you can tell people, look, this is the art of the possible…I think that's very different from SaaS, in that SaaS is a defined set of features and platform things that you can take to market."

• "It used to be that we used to have these silos - product, marketing, demand, gen, and brand. Those were the big pillars in marketing. What I've found is that with AI, you don't actually need those silos anymore. What you need instead is people who are very outcome-focused. So I have a team that's only focused on inbound. I have a team that's focused on outbound. I have a team that's focused on storytelling, brand comms, that kind of stuff. The reason I've turned it that way is in this new world, every marketer needs to become like a T-shaped marketer, which is they have a spike, but they scaffold themselves with all the other functions, and that's easy to do because of agents, because you have AI."

00:00 Introduction to The Get Podcast

00:20 Meet Kady Srinivasan: CMO of You.com

00:43 The Unique Role of a CMO in an AI Native Company

02:36 Kady's Career Insights and Advice

04:22 Organizational Structure and AI Impact

12:03 Hiring the Right Marketers for the Future

25:57 Challenges and Strategies in Modern Marketing

34:56 Conclusion and Final Thoughts

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is how SaaS marketing organizations are changing — in both seismic and subtle ways. 

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety, rather than the ‘make it pretty’ variety, contact Erica at [email protected]. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy