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GTMAI PodcastJoin Jonathan Kvarfordt as he hosts Tim Sanders, the VP of Research Insights at G2, on the G-T-M-A-I podcast.

Tim shares his personal journey, passion for AI and music, and insights from his career, including working with Mark Cuban at AudioNet and Yahoo. The discussion explores the transformative power of AI in marketing, differences between traditional search engines and AI-driven answer engines, and the importance of generative engine optimization.

Tim also delves into the concept of trust in AI, the future of marketing strategies, and how businesses can leverage AI to enhance effectiveness and velocity. This episode is packed with valuable takeaways for marketers, sales leaders, and AI enthusiasts.

00:00 Introduction and Guest Welcome

00:31 Tim Sanders' Background and Passions

01:27 Career Highlights and Key Experiences

02:45 Analog Synthesizers and Music Passion

03:47 AI in Marketing and Sales08:14 Trust and Adoption of AI15:03 Generative AI and SEO Strategies

30:18 Closing Remarks and Contact Information