Diana is an authenticity driven entrepreneur who is constantly seeking, creating, developing, growing and learning. She is passionate about business, personal development, wellness, travel, spirituality, productivity and maximizing her time and life to live exceptionally across all facets: faith, relationships, business and health.
Her sensitivity coupled with her entrepreneurial mindset allows her to see opportunities through a unique lense leading to an overflow of ideas, reiterations and progress led execution. Being very unsure of her career path in her youth, she became even more unclear after completing law school. Pushed to find her passions she started her first company Tiny Devotions Inc. after taking a sabbatical in Bali post-graduating. Being keen to identify niches – Diana literally started an industry with her company selling mala beads and intentional accessories. Now with hundreds of competitors, Tiny Devotions founded in 2009 is still the innovative leader in the space.
After dabbling with many other small ventures including angel investing and business coaching, Diana started Cole + Parker with her now Husband Jeff House. Cole + Parker is a social enterprise and luxury sock company that creates bold, colourful socks for leaders, legends and entrepreneurs. Jeff and Diana have recently sold the company.
After marrying Jeff their union also led Diana to be involved in many facets of real estate including multiple development projects, an asset management portfolio as well as assisting with complex real estate transactions. Her real estate experience coupled with her entrepreneurial success led her to seek out private financing lending deals which is now one of her current focuses.
Last but not least, Diana is extremely passionate about startups and entrepreneurial ventures of all sorts. She has been part of the Canadian Tech Accelerator for Cole + Parker and is always actively seeking out unique and high potential angel investing deals.
Having come from a very entrepreneurial family, the buzz of business, startups and deals is part of her DNA and a constant adventure no matter where she is in the world on her extensive travels with her husband. Diana has also been honoured locally as a top 20 under 40 recipient, as well as nationally as part of the W100, one of the top female entrepreneurs in Canada.