Episode Summary

In this solo episode, Cary talks about a simple idea that can make AI tools way more useful: teaching them who you are. He explains that if ChatGPT, Claude, or another tool does not really know your personal and professional context, the answers you get will stay generic and can miss what matters most to you. Cary walks through how to check what the tool already knows, how to spot what is wrong or missing, and how to build an "About Me" file inside a project so future responses feel more relevant, personal, and helpful.

3 Key Takeaways

• Ask your AI tool what it knows about you personally and professionally so you can see what is accurate, what is off, and what is missing.
• Create an "About Me" document inside a project and instruct the tool to review it before giving answers, so the work feels more tailored to you.
• A better result usually comes from better context, not just better prompts. The more clearly the tool understands you, the more useful its output becomes.

Cary offers customized ChatGPT training. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

Episode Summary Cary Weston welcomes back Greg Howe, founder of Gimme Info, to hellp explain what two common AI terms are: agents and vibe coding. Greg breaks both down in a really practical way, using simple examples instead of technical jargon. He explains agents as purpose-built AI "job doers" that can handle tasks and make basic decisions along the way, and he describes vibe coding as building software by telling AI what you want in plain English. The conversation stays grounded in real business use, with a big focus on starting with a problem first instead of chasing shiny AI tools.

3 Key Takeaways

• Agents are easiest to understand as AI helpers with a specific job to do, kind of like a contractor with a tool belt instead of a single tool.
• Vibe coding lets people describe software in normal language and have AI build it, revise it, and improve it through back-and-forth conversation.
• The best starting point with both agents and vibe coding is not "how do I use AI?" but "what problem am I trying to solve?"

About Greg Howe Greg Howe is the founder of Gimme Info, LLC, where he builds practical AI applications for small to mid-sized businesses. His focus is on solving real-world business pain points instead of chasing flashy "unicorn" ideas. Right now, he's especially focused on wealth management and is building a SaaS product called Estate IQ, which helps professionals review estate documents, spot overlaps and gaps, and turn complicated legal language into clear summaries. Greg brings a mix of technical experience and plain-English thinking, which makes him especially good at helping business owners understand where AI can actually help.

Connect with Greg:

• LinkedIn
• Website

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

Episode Summary

Cary shares a quick follow-up to last week's episode about using a scoring matrix for writing. After a listener asked for a real example and template, he put together a sample document and article that listeners can download from the website or find in the show notes. In this episode, he walks through the five areas included in the sample matrix and explains how writers can tweak it to fit their own process.

Link To The Article / Resource

Find the article and downloadable PDF here

3 Key Takeaways

• Cary created a sample scoring matrix for article or blog writing that listeners can download and use as a starting point.

• The sample focuses on five areas: headline strength, opening hook, clarity of the main point, actionability, and the closing call to action.

• He also explains that this kind of matrix can become a reusable tool inside ChatGPT or Claude through a project, skill, or custom GPT.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

In this solo episode, Cary introduces a practical way to use ChatGPT as a consistent review and scoring tool for work you produce or evaluate over and over again. The idea is simple: most of us review things on instinct and experience, but if you can articulate what you're actually looking for, you can build that into a reusable editor inside ChatGPT or Claude. Cary walks through his four-part framework for prompting and shows how to have the conversation that turns your review instincts into a structured scoring matrix. The big takeaway is that putting your review process into words, even for things you do on autopilot, makes your feedback faster, more consistent, and more objective.

3 Key Takeaways

• If you review or produce the same type of document repeatedly, you already have a mental checklist. The goal is to get it out of your head and into ChatGPT so it can do the scoring for you.
• Use Cary's four-part framework to build the tool: tell it what you're doing, why you're doing it, what success looks like, and then invite it to ask questions before it gets to work.
• Once ChatGPT interviews you about what "good" looks like in each category, save that output as a project instruction, a custom GPT, or a Claude skill so you can use it over and over without starting from scratch.

Giveaway Winner: Congratulations to Heather Thorson of HT Artistry, who wona free ticket to AI Business World in Anaheim, California at the end of April. The ticket was generously provided by Michael Stelzner and Social Media Examiner.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

Episode Summary

In this episode, Cary sits down with Nancy Marshall, also known as the PR Maven and founder of Marshall Communications, celebrating 35 years in business. Nancy shares stories from her early days in public relations - literally driving press releases and VHS tapes across snowy Maine - and connects that experience to today's AI-driven world.

They dig into how PR has evolved from mimeograph machines to media rooms optimized for AI search. Nancy explains why business owners need to think differently about visibility now that AI tools like ChatGPT are influencing how information gets found and trusted. She also shares how she's using AI in her agency for leadership decisions, crisis prep, and even liver recipes from her gym.

The big takeaway? AI isn't replacing humans - but it is changing how we show up, how we build trust, and how we get discovered.

3 Key Takeaways

• AI rewards structure and credibility. Well-formatted press releases, updated websites, expert quotes, Q&A sections, and trusted media coverage all help businesses show up in AI-driven search.

• Talk to AI like a teammate. Nancy learned to move beyond one-and-done prompts and instead have a back-and-forth conversation. Giving AI context, assigning it a role, and asking it to interview you can dramatically improve results.

• Humans still matter. AI can brainstorm crisis scenarios and draft plans, but validation, ethics, relationships, and judgment still belong to people.

About Nancy Marshall

Nancy Marshall is the founder of Marshall Communications, a Maine-based PR agency celebrating 35 years in business. Known as the PR Maven, Nancy has built her career on relationship-building, storytelling, and helping brands earn trust.

She began her PR career at Sugarloaf, where she mastered media relations long before the internet existed - typing press releases on an electric typewriter and hand-delivering video footage to TV stations across Maine.

Today, Nancy continues to evolve with the times. She actively studies AI, recently completing leadership training based on Jeff Woods' book The AI-Driven Leader. She applies those tools to crisis communications, media training, and strategic planning for clients - including work connected to Maine's tourism industry.

Nancy is also a strong advocate for LinkedIn as a trust signal in the AI era and encourages professionals to stay visible and credible online.

You can connect with her at:

• Website: www.prmaven.com

• LinkedIn: Nancy Marshall

RESOURCES SHARED

You can find those here: https://chatgptexperiment.com/episode-100-how-ai-is-changing-public-relations-with-nancy-marshall/

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

A message from Cary - he's away for a couple weeks so there's a gap in podcast episodes.

Also -a reminder to sign up to win the free ticket giveaway to AI Business World, taking place April 29th & 30th in Anaheim, California.

Info on the event and the form to enter to win is on the homepage of www.ChatGPTExperiment.com

Stay Curious!

Episode Summary

In this solo episode of The Chat GPT Experiment, host Cary Weston dives into two real conversations he had with business owners—one looking to implement AI into their operations and the other trying to pivot into AI consulting. Cary offers straight-up, no-fluff advice: don't start with AI. Start with your business needs, your strengths, and the problems you're actually trying to solve. From there, tools like ChatGPT can help scale or simplify your work—but they can't create structure where none exists.

3 Key Takeaways

• Don't lead with AI—lead with your business. Identify the specific problem you're trying to solve. AI can help, but it's not the starting point.

• If it's not documented, it can't be scaled. Whether it's pricing info, sales process, or FAQs—get it organized first. Then, AI can actually help.

• Big AI moves can start small. You don't need to become an AI consultant or master every tool. Start with what you already know and build from there.

Special Giveaway: Free Ticket to AI Business World

Cary's longtime friend Michael Stelzner (founder of Social Media Examiner) is hosting AI Business World — a 2-day, practical, hands-on conference for business-minded marketers who want to actually know how to use AI tools in their day-to-day work.

Dates: April 29–30, 2026 Location: Anaheim, California Focus: Practical AI workflows, real tools, and smart strategies for business and marketing Includes: Admission ticket only. No travel or accommodation is included in giveaway.

Enter here: https://chatgptexperiment.com/ai-business-world-ticket-giveaway

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER

The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

Episode Summary

In this episode, host Cary Weston checks in from Atlanta after his travel plans were disrupted by snow on the East Coast. He had just wrapped up presenting at a transportation and logistics conference and shares two foundational takeaways that continue to resonate with people learning to use ChatGPT. The core message? Talk to it. Cary explains that many people still don't realize ChatGPT is a tool you can actually converse with — not just query. He emphasizes the power of simply identifying one repetitive task and asking ChatGPT how it can help. This episode is all about keeping it simple, approachable, and human.

3 Key Takeaways

• Talk with it, not to it: Most people still treat ChatGPT like a search engine instead of a conversational partner. A two-way conversation unlocks more insight and value.

• Ask how it can help you: Don't overthink it — just explain who you are, what you do, and ask ChatGPT directly how it might be useful. It's an easy way to uncover immediate benefits.

• Start with just one thing: Pick one repetitive task in your personal or professional life. That small win builds confidence and makes it easier to spot more ways ChatGPT can help.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

Episode Summary

In this solo episode, host Cary Weston shares updates on two major announcements from OpenAI: the launch of ChatGPT Health and the upcoming integration of ads into ChatGPT. Cary breaks down what these updates might mean for users, especially in terms of privacy, personalization, and trust. He also answers listener questions on using ChatGPT for book writing, maintaining motivation, understanding the difference between chats and projects, and how platform choice affects performance. He closes the episode with shoutouts to community members using AI in thoughtful ways and encourages listeners to stay curious.

3 Key Takeaways

• ChatGPT Health is a new feature that will give users a separate space to ask health and wellness questions, with added privacy and personalization. It's not a doctor replacement but a support tool for understanding medical data and preparing for appointments.

• Ads are coming to the free and low-cost ChatGPT tiers. While OpenAI promises ads won't influence responses, Cary raises valid questions around trust and transparency.

• Listener Q&A highlights how people are using ChatGPT for writing books, staying motivated, and improving efficiency in both work and volunteer settings—like running more productive community sports board meetings.

About Cary Weston

Cary is the host of The ChatGPT Experiment Podcast, where he helps users explore the practical applications of ChatGPT in real life. He offers one-on-one coaching, hosts workshops, and shares regular insights on how to make the most of AI tools for personal and professional productivity. He's also behind the Practical Marketing Show and runs a marketing agency, C.M. Weston.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

• ChatGPT Podcast Website: www.ChatGPTExperiment.com

• Marketing Podcast: www.PracticalMarketingShow.com

• Cary's Agency Website: www.CMWeston.com

• LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

Episode Summary

In this solo episode of The ChatGPT Experiment, host Cary Weston breaks walks through a real-world example where he helped a trade advocacy group automate and streamline their time-consuming research process using ChatGPT's Projects feature. Cary shares his 4-part framework for setting up successful prompts and emphasizes the importance of engaging ChatGPT in dialogue, not just handing it a task and hoping for the best.

3 Key Takeaways

• Use Cary's 4-Part Framework: When talking to ChatGPT, always explain: 1) What are we doing? 2) Why are we doing it? 3) What does success look like? 4) Do you have questions to help you do your best work?
• Don't Rush the Task: Jumping too quickly into asking ChatGPT to "do something" often leads to poor results. Instead, let it help you plan, think, and collaborate.
• Structure for Flexibility: When building Projects, keep the instructions (the "brain") stable, but make supporting documents modular—this makes updates and improvements much easier over time.

About Cary Weston

Cary is the creator and host of The ChatGPT Experiment podcast, where he shares real-life strategies, coaching insights, and how-tos for using ChatGPT in practical, repeatable ways. Cary works with individuals, teams, and organizations to improve productivity and solve problems using AI. Through one-on-one coaching, workshops, and keynotes, he helps people find value in ChatGPT without getting overwhelmed by the tech.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

• ChatGPT Podcast Website: www.ChatGPTExperiment.com
• Marketing Podcast: www.PracticalMarketingShow.com
• Cary's Agency Website: www.CMWeston.com
• LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment Newsletter

MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.