The Amazon FBA Private Labeler Show

The Amazon FBA Private Labeler Show

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The Amazon FBA Private Labeler Show episodes

  • TIPS TO IMPROVE YOUR SALES PAGE AND INCREASE CONVERSIONS - AMAZON PRIVATE LABEL SHOW PODCAST EP 20

    Welcome To Episode #20 of the Amazon Private Label Show Podcast!

    In this episode I will cover some important do's and dont's when it comes to your Amazon sales page. I will also give you some of my top tips to help you improve your Amazon product page and increase your conversions. These simple tips and ideas will help you convert more and make more money!

    Lets get started!

    TIPS TO IMPROVE YOUR SALES PAGE - AMAZON PRIVATE LABEL SHOW PODCAST EP 20

    As an Amazon private label seller you know that a high converting product sales page is extremely critical to your success.

    Lets talk about the makeup of the sales page.

    Specifically the Title, Bullets, Images and description.

    Not getting serious about each one of these critical components of your Amazon sales page can cost you big time.

    Leaving money on the table sucks.... So don't be that person that neglects this.

    Each section of your Amazon sales page should be optimized.

    Always be testing and updating to maximize conversions and sales.

    Here are a few general rules that Amazon says you should be following.

    GENERAL RULES: No promotional messages, No directing to website, no symbols, Follow the character limits, Each word should be caps in the title, no all caps in title

    These are clearly just a few rules for you but I highly recommend you check out your Amazon category style guide for all of your specific guidelines.

    It's important you know the rules and work to keep in compliance with the rules to avoid penalty from Amazon.

     10 TIPS I TALK ABOUT IN PODCAST:

    1.      Title is used for keyword ranking. Ensure your top keywords are in here. No need to over do. If in title don’t put in your back end search terms.

    2.      As you run pay per click you will get knew keyword data – use NEW hot converting keywords and put them in your title

    3.      Check to make sure your listing is online daily. It might get suppressed if you don’t follow the rules.

    4.      Write numerous headlines/titles and say out loud.

    5.      Bullets.. Don’t clutter or write a book here. Should be clean

    6.      Description should have a call to action ALWAYS

    7.      Hire someone to do the photos! Use all 9 spots, get extra images

    8.      Create and use promotion box – 2 for, 3 for, 4 for

    9.      Save your entire listing in case you need it later

    10.   Always be testing and tracking changes

    LETS KEEP GOING HERE..

    TITLE: 200 characters max, No promotional messages, Use your brand name

    • Title is a headline that needs to catch attention, give description, and entice the buyer to continue on, buyer should know what you are selling without a doubt
    • Look at your top competitors and study, write out 5 different ideas, has to flow and sound good
    • BULLETS:  Highlight the top features of your product. Characters will vary by category.

      • Using checkmarks or other symbols is technically not allowed. Use at your own risk
      • I start off with the benefit in all caps then a colon: followed by feature info
      • Don’t clutter or write a book here.
      • Include any warranty info here. That’s ok
      • DESCRIPTION: Describe accurate info in detail, Size, Warranty, No promo material or websites. Max is 2000 characters. No HTML allowed except

        • I use bold tagging, breaks, paragraph
        • Make it look clean- dive deep into feature and benefit
        • Make sure to have a call to action
        • Avoid just having large globs of text. Looks bad. Should look clean.
        • IMAGES: Pure white background, At least 1000dpi, image should occupy 80% of image area,

          • Anything extra besides the product image you might receive a quality issue notice.
          • People break the image rules all the time. It’s up to you.
          • I mainly use clean image shots and a few model in action shots
          • Main image is critical – should be large and detailed and take up about 80%
          • Hire a photographer - Fiverr is acceptable, don’t do yourself unless you are good
          • Use up ALL of your 9 images allowed
          • Get extra images made up to have for later
          •  

            If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

            Check Out Episode 3 of The Private Label Podcast

            Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

            SUBJECT TIMES ON PODCAST:

            [X] I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

            [3:00] WHAT I HAVE BEEN UP TO LATELY

            [5:20] START OF MAIN CONTENT

            [7:00] GENERAL DO'S AND DON'TS

            [9:40] TIPS 1-4

            [16:50] TIPS 5-10

            [31:00] HAVE A QUESTION?

            RESOURCES MENTIONED IN THIS EPISODE:

            Fiverr – A great site to use to find freelancers with all sorts of skills.

            Upwork – A great hub that connects you with tons of freelancers to do all sorts of work. Use this site to find a great photographer.

            For all other resources and tools that I use in my Amazon business please see the resources link.

            SUBSCRIBE TO THE SHOW!

            I Need Your Help!

            If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

            TIPS TO IMPROVE YOUR SALES PAGE AND INCREASE CONVERSIONS - AMAZON PRIVATE LABEL SHOW PODCAST EP 20

            32 min
          • HOW TO MAKE OVER $30,000 A MONTH SELLING ON AMAZON FBA

            Welcome To Episode #17 of the Amazon Private Label Show Podcast!

            In this episode I breakdown my goals and plan to be making over $30,000 a month profit while selling on Amazon FBA. I will give you my outline and plan specific actions that will lead me to my goals and desired business outcomes.

            Amazon Private Label Show Podcast - How To Make Over $30,000 A Month From Amazon FBA

            I have been hard at work building the foundation for my Amazon FBA business. I normally am a big picture thinker. The short game just doesn't interest me.

            I thought I would share some of my plans and goals for the rest of 2016 and beyond. It is my plan by the end of 2016 to be making over $30,00 in profit from my Amazon private label business.

            Will I hit that goal?

            I have every intention of doing so and look forward to the challenge.

            Make sure you listen to the podcast to learn more about my plans.

            Here is a general breakdown of some of my plans for the rest of 2016

            • Have at least 11 products by the end of 2016 making 30K profit a month
            • All products will belong to the same brand
            • Each product will have several variations of color and size
            • Each product will be making about $100 a day profit
            • 11 products x $100 = $1100 x 30 = $33,000/month
            • Product Research And Launch

              • Training a VA to do product research following my guidelines using Jungle Scout
              • Ask existing audience and customer base what needs they have
              • Make sure each product is going to be a winner before committing
              • Launch at least 1 new product a month, follow launch process
              • If product doesn't perform to expectations then liquidate and move on
              • Automation And Outsourcing

                • Outsource and automate everything that makes sense to
                • Utilize freelancers and virtual assistants from Upwork when possible
                • Virtual assistant to handle customer service and monitor daily sales and reviews
                • Virtual assistant to help with product research and talking with suppliers
                • Virtual assistant to manage social media accounts
                • Outsource Amazon PPC, listing creation, etc...
                • Utilize tools such as Sales Backer for review and feedback automation
                • Social Media Goals

                  I don't just want to rely on Amazon for sales and traffic so I know my brands social media presence needs to be solid. I am building a brand and company that I want to sell off and cash out on some day so building an audience and following is important to me.

                  Now do you have to invest time and energy into social media for your products or brand? Absolutely not! This is just my plan and goal. I am just a believer in Amazon but I also know better to not put all my eggs in one basket.

                  Here are the total stats I am shooting for by year end 2016

                  • 100,000 Instagram followers
                  • 30,000 Facebook followers
                  • 10,000 person email list
                  • Start a Pinterest account
                  • How will I do this?
                  • Virtual assistant to mange daily postings
                  • Product inserts with a call to action to follow on social media
                  • Product insert drives them to a squeeze page to capture email address using Leadpages and Aweber
                  • Leveraging other peoples followings and audiences
                  • Do product giveaways to rapidly grow stats (See Shopify Article)
                  • Use RaffleCopter
                  • Building Out My Shopify Site

                    • Utilize Amazon FBA to handle delivery of product sold on Shopify site
                    • Hire content creator for blog
                    • Offer branded clothing on my Shopify site to enhance brand
                    • Have a charity affiliation for my brand by the end of 2016 
                    • If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

                      Check Out Episode 3 of The Private Label Podcast

                      Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

                      SUBJECT TIMES ON PODCAST:

                      [1:45] I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

                      [3:30] #ASKGARYVEE BOOK

                      [5:10] MY PLAN

                      [11:00] AUTOMATION AND OUTSOURCING

                      [17:00] SOCIAL MEDIA GOALS

                      [27:00] MY SHOPIFY SITE

                      [31:00] CHARITY

                      [34:00] WHAT ARE YOUR GOALS?

                      RESOURCES MENTIONED IN THIS EPISODE:

                       

                      Jungle Scout - An awesome plug in that allows you to quickly do product research on Amazon like a pro. Jungle Scout has saved me TONS of time when looking for new product ideas. It's a MUST for anyone who is getting started in selling physical products on Amazon. I highly recommend Jungle Scout!
                      SEE MY JUNGLE SCOUT REVIEW HERE:

                      SAVE 10% BY USING THIS SPECIAL LINK -->PLS LISTENER DISCOUNT

                      Leadpages - A terrific resource that allows you to create high converting landing pages that allow you to collect e-mails. I have been using this for years and it's a very high quality product/service.

                      Aweber - The most popular email opt-in service and e-mail broadcasting service.  I use Aweber for all my newsletters and mailing lists. This is a must if you are serious about growing your Amazon business to the next level.

                      Salesbacker – This service and tool automates your product feedback and reviews. I use this personally and found it amazingly simple to setup and let run. This is another must have for all private labelers. Automation of this process is key and this tool does the trick.

                      Feedback Genius – A great tool to automate the follow up and review process. Use this to build up your customer feedback and customer reviews. 

                      Fiverr - A great site to use to find freelancers with all sorts of skills. 

                      Upwork - A great hub that connects you with tons of freelancers to do all sorts of work. Use this site to find a great photographer. 

                      Shopify - Take your Amazon business to the next level and start a Shopify store to start selling on your own website. This is the platform I use as it's simple and can link to you Amazon FBA account.

                      For all other resources and tools that I use in my Amazon business please see the resources link.

                      36 min
                    • HOW TO FIND A PRODUCT TO SELL ON AMAZON W/GREG MERCER OF JUNGLE SCOUT - PLS EP#16
                      Amazon Private Label Show - How To Find A Product To Sell On Amazon

                      Are you still stuck on the sidelines and just waiting to get in the Amazon game?

                      Right now there are people all over that are taking action and making tremendous incomes from selling on Amazon.

                      This could be you...

                      Greg Mercer joins the Private Labeler Show Podcast today to help you get started by picking a winning product to start selling on Amazon.

                      I have respected and admired Greg for a while now and have watched him have success selling on Amazon.

                      With over $400,000 a month in revenues from his Amazon business Greg certainly has created a business we can all dream of someday.

                      HERE ARE GREG'S BASIC CRITERIA FOR PRODUCT RESEARCH:

                      • Product can sell for $20+ on Amazon
                      • Aim for $10 profit per sale
                      • Product meets minimum sales demand
                      • Product is small and lightweight
                      • Niche isn't overly competitive
                      • Look for items that may be unique and not common

                      When I first started in the product research phase I was frustrated. I looked for weeks as the process was tedious and time consuming.

                      I was essentially doing everything by hand trying to calculate all the data by myself.

                      NOT COOL...

                      Then I came across Jungle Scout to help with this process and with 10-15 minutes of using it I found a winning product to start with.

                      If you are not already aware Greg Mercer is the founder of Jungle Scout which is a very popular tool for Amazon sellers.

                      In this episode...

                      Greg will walk you through why Jungle Scout is a must have tool in your Amazon toolbox for success.

                      I know from personal experience that Jungle Scout has saved me tons of time when searching for products to sell on Amazon.

                      It's my tool of choice for Amazon product research and I highly recommend you add it to your toolbox as well.

                      >>CLICK HERE TO LEARN MORE ABOUT JUNGLE SCOUT<< Use the link above for a special discount for all Private Label Show listeners!

                      If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

                      Check Out Episode 3 of The Private Label Podcast

                      Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

                       

                      SUBJECT TIMES ON PODCAST:

                      [1:20] I-TUNES REVIEWS

                      [4:10] START OF INTERVIEW

                      [7:50] WHERE DOES GREG SEE AMAZON GOING?

                      [11:00] TALKING PRODUCT RESEARCH PHASE

                      [18:00] THINKING OUTSIDE THE BOX

                      [20:30] BIGGEST MISTAKES PEOPLE MAKE

                      [23:00] JUNLGE STIX CASE STUDY

                      [25:30] WHY JUNGLE SCOUT ROCKS

                      [32:00] USING REVIEW KICK

                      [36:30] WHERE CAN YOU FIND GREG?

                      [38:00] GREG'S ADVICE FOR AMAZON SELLERS

                      [43:33] EXCLUSIVE JUNGLE SCOUT DISCOUNT

                      RESOURCES MENTIONED IN THIS EPISODE:

                       

                      SAVE 10% BY USING THIS SPECIAL LINK –>PLS LISTENER DISCOUNT

                      For all other resources and tools that I use in my Amazon business please see the resources link.

                      SUBSCRIBE TO THE SHOW!

                       

                      Thank you for visiting the Amazon Private Label Show! It would be great if you could leave a comment below and tell me what you would like to cover in future episodes of the podcast. Also how long have you been selling on Amazon? What made you want to get started?

                      Also please leave a review on I-Tunes!

                      45 min

                    About The Amazon FBA Private Labeler Show

                    From the publisher's feed

                    If you are an Amazon Private Label seller or e-commerce seller then this is the podcast for you. Talking all things Amazon FBA, private labeling, entrepreneurship, and business. Get the latest tips, tricks, information, and advice to get your Amazon private label business started and on the way to massive success!