Welcome To Episode #43 of the Amazon FBA Private Label Show Podcast!

In this episode, I talk with Jon Haver about why every serious Amazon FBA seller  needs to consider building an authority website to take your Amazon business to the next level.

Listen to this Amazon FBA podcast now!

 

Welcome back everyone!

In this podcast episode, I talk with Jon Haver of AuthorityWebsiteIncome.com where we discuss why you need to consider building your own authority website.

The competition on Amazon can be downright BRUTAL.

Many Amazon FBA sellers are doing the same things as each other.

Selling the same products, using the same images and sales copy. The list goes on...

In order to win long term with your private label brand you need every advantage you can get.

Driving targeted external traffic to your Amazon listings from your own authority website might be the solution that puts you over the top.

Jon Haver and I dive into the benefits of having your own authority website to help skyrocket your Amazon sales.

SUMMARY OF PODCAST:

What Is An Authority Website?

Build a website  --> Publish useful content  --> Rank site in Google  --> Drive readers to your Amazon listing = EXTRA SALES!

• A high-quality website built around your product brand niche
• Website regularly posts high-quality blog posts that deliver value to the reader
• The blog posts and content will promote your products on Amazon
• You drive external traffic to your Amazon listing
• Drive additional income from Amazon Associates affiliate program

Benefits Of Authority Site:

• Drive lots of extra targeted traffic to your Amazon listing
• Stand out from your competition on Amazon
• Authority site becomes an asset if you decide to sell your Amazon business
• Build a massive email list to be able to market to later
• Allows you to get accepted into Amazon Brand Registry

Getting Started:

Many Amazon FBA sellers wanting to build a brand will want to register with Amazon Brand Registry. There are many benefits that Amazon gives you when you register your brand. You will have some protections against listing high-jackers which is critical as an Amazon seller. (click for more info about high-jackers)

• To get brand registered with Amazon you will need your own basic website.
• Register your domain name for your brand with Go Daddy 
• Go to Wordpress and pick a theme to lay your website on
• Start flushing your site out and adding your Amazon products on
• Fill out the Amazon brand registry application.

Take It To The Next Level

If you already have an external website for your Amazon brand then it might be time to elevate your business with a true authority site. If you already have the time and skills to build up the site then get started by adding tons of useful content.

• What if you lack the time and skills needed?
• Have an expert do it for you!
• Enjoy all the benefits mentioned above and let someone else worry about the heavy lifting.

For more information on a done for you authority site check out BrandBuilders.io

BrandBuilders.io <-------- Click Here

Want more info from Jon Haver?

AuthorityWebsiteIncome.com <----- Jon's website

Amazon FBA Strategy <----------

ListingEagle.com <------- Instant High Jacker Alerts

 

Not a member of the Facebook Mastermind group yet?

Join here!<----------

If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[2:45] UPC Codes

[6:50] Start Of Interview

[8:40] Jon Haver BIO

[11:00] What Is An Authority Site

[14:30] Isn't Selling On Amazon Enough?

[17:00] When Should You Start An Authority Site?

[18:00] How Much Sales Can You Expect?

[20:10] Benefits Of Authority Site

[26:00] Jon's FBA Story

[28:45] Selling Your Amazon Business

[31:00] How To Get Started

[34:00] High-Jackers

[37:00] What Is Brand Builders?

[52:00] Listing Eagle

[X] SUBSCRIBE TO THE SHOW

[X] JOIN THE FB GROUP

RESOURCES MENTIONED IN THIS EPISODE:

AuthorityWebsiteIncome.com <---Jon's Blog

BrandBuilders.io <--- Done For You Authority Sites

ListingEagle.com <--- Alerts To Protect Your Listing From High-Jackers

Go Daddy – This is where I buy my domain names my sites.

WordPress – The #1 Blogging platform around. I use it for all of my websites. It’s free and easy to get setup and started.

For all other resources and tools that I use in my Amazon business please see the resources link.

SUBSCRIBE TO THE SHOW!

I NEED YOUR HELP!

If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

Why Every Serious Amazon FBA Seller Needs An Authority Site - Amazon FBA Private Label Podcast [EP43]

Welcome To Episode #42 of the Amazon FBA Private Label Show Podcast!

In this episode, walk you through how I was able to increase my conversion rate by 35%!!

Listen to this Amazon FBA podcast to find out how I did it!

 

In this Amazon FBA podcast episode I walk you through how I recently was able to increase the conversion rate of one of my products by 35%.

This increase in conversion rate will certainly allow me as an Amazon seller to make more money and ultimately more profit.

Before I get into how I did it I wanted to share a recent past blog post and video I created to help you find new private label product ideas. I know many of you get stuck in endless hours of sifting through the Amazon best sellers list only to come up empty on good opportunities.

If you want to see a unique way to find great product ideas then check out this post below.

HOW TO FIND A PRODUCT TO SELL ON AMAZON IN MINUTES

Ok....

Back to how I managed to increase my conversion rate so much.

Split testing....

If you are not optimizing your listings constantly then you are really missing out.

I recently starting using a software called Splitly that helps me automate the process of split testing all of my Amazon listings.

It allows me to set up split test my listings so I can see what price, images, sales copy performs best on my listing.

Truly awesome stuff.

To learn more click here.

Common Questions About Split Testing 

1. What is Split Testing?

• When you have 2 or more slightly different versions of a sales page to see what performs better.
• Slightly different price, title, images, bullets. Version A vs Version B to see what performs better.

1. Why Would You Split Test?

• To stay above your competition, to optimize you listing, to make more $.
• What if you made slight tweaks to your listing that made you an extra $5, $10 a day?
• ALWAYS BE OPTIMIZING

1. What do you Split Test?

• Images/Price/Title/Bullets – Images and price are best to do
• You are looking to see what gives you the best conversion rates, profit, or sessions.
• Example..Does a creative main image get you more eyeballs and clicks than something more boring?

1. How long should you split test something?

• As long as you need to determine a clear winner. Could be 1-2 weeks or more.
• Splitly will tell you how much time it needs.

1. How Do you do it?

• You can do all this manually if you want but that’s a pain.
• I choose to automate the process using Splitly.

1. How many things should you test at a time?

• Only test one thing at a time…. Different image, price, etc…
• You don’t want to split test a listing during a launch, promo, or lightning deal

My Recent Split Testing Results

I recently had some amazing success and results that I wanted to share. I have been running all kinds of split tests but recetly was able to increase the conversion rates of one of my products by 35%. I did this by running some pricing tests.

Here Is The Breakdown:

• Testing $21.99 VS $21.97
• Ran Test for 17 days
• $21.97 converted 35% better than $21.99
• Daily profit up at least $10

Next I will be testing images to see if I can get more eyeballs on my listings and of course convert more sales. The sky is really the limit and I will continue to split test all aspects of my listings.

Want to increase your conversion rates and make more money?

Then start split testing with Splitly!

 

Try it out FREE for 10 days.

Receive an exclusive PLS discount off your first month of Splitly===> Use Special PLS Link Here

 

Not a member of the Facebook Mastermind group yet?

Join here!<----------

If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[3:35] Need Help Finding A Product To Sell?

[5:00] Talking Split Testing

[6:30] Get A Leg Up On The Competition

[7:30] Common Questions About Split Testing

[15:30] My Results

[20:40] What Will I Test Next?

[22:10] Get A 10 Day Free Trail And Discount On Splitly

[X] SUBSCRIBE TO THE SHOW

[X] JOIN THE FB GROUP

RESOURCES MENTIONED IN THIS EPISODE:

Splitly is an AWESOME tool that now allows us to split test various things on your product listings like pricing and images to measure how they perform over time. If you want to maximize your profits and destroy the competition you need to be split testing your listings. I have been using this so for a while now and I am loving it because Splitly does all the heaving lifting for me.

Greg Mercer of Jungle Scout is one of the faces behind Splitly and has allowed me to offer my listeners and exclusive discount on this new software. Start with a free trial if you want to try it out first.
Receive an exclusive PLS discount off your first month of Splitly===> Use Special PLS Link Here

For all other resources and tools that I use in my Amazon business please see the resources link.

SUBSCRIBE TO THE SHOW!

I NEED YOUR HELP!

If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

How I Increased My Conversion Rate By 35% - Amazon FBA Private Label Podcast [EP42]

Welcome To Episode #41 of the Amazon Private Label Show Podcast!

In this episode, I talk about becoming an Amazon best seller and making a bunch of money by using Amazon's lightning deals.

Listen to this Amazon FBA podcast!

 

I recently experimented with Amazon's lightning deals and ran a small promotion that allowed my product to be featured on Amazon's deal page. The results were amazing and overall I was very happy with the outcome. In this podcast

In this podcast episode, I walk you through the details of my experience with running a lightning deal that left me with an Amazon best seller tag and a ton of money in my bank account.

What's An Amazon Lightning Deal?

If you log onto Amazon.com and click on the Today's Deals tab you will see a page of special offers that you can take advantage of as a customer. They are products with extra discounts attached to them for a short period of time. Thousands of eager shoppers browse that page every hour.

How To Get Your Product Listed:

Getting your product listed on this page is actually pretty easy now.

Simply log into your Seller Central account and click on Advertising and then click on the Lightning Deals tab. From there you will see the lighting deals dashboard.

See if Amazon has loaded any qualifying products in the dashboard for you to put on a lightning deal. If they did then now you just have to set up a deal.

• Set your deal price
• Set the quantity offered you want to offer up
• Set your date you want to run the promotion
• See if your offer gets accepted

It's important to note that Amazon is currently not charging sellers to use this option at the moment although that looks like it will change in the future. If you don't have any of your products available to run a lightning deal on then keep checking back.

Important Things To Know

• Have plenty of inventory to offer up
• Know your numbers to make sure you are still profitable

My Results From My Lightning Deal 

I only put up around 200 units of this particular product and marked the price down about $3. I wish I had more units to offer up as I believe my results could have been better. I went rather light because I knew my next shipment of inventory wasn't coming for another 2 weeks at least. I needed to make sure I had enough units left for normal sales days.

• Sold about 154 units
• Made about $4,000 in revenue
• Become an Amazon best seller
• Entered the top 200 BSR in the overall top category

Overall I was happy with the results but wish I had more units. I am excited that I will have a nice burst of more customers coming to my email list which is always awesome.

Have you had a chance to run an Amazon Lightning deal yet? If so leave a comment below and let me know how it went. Also if you have any questions about any of this then feel free to leave a comment below.

Not a member of the Facebook Mastermind group yet?

Join here!<----------

If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[1:30] What I Have Been Up To Lately

[5:30] I-Tunes Review

[6:30] Lightning Deals Intro

[8:00] What Are Lightning Deals

[9:30] Setting Up Your Deal

[14:00] My Story

[17:05] My Results

[19:55] What I Learned

 

[X] SUBSCRIBE TO THE SHOW

[X] JOIN THE FB GROUP

RESOURCES MENTIONED IN THIS EPISODE:

 

Splitly is an AWESOME tool that now allows us to split test various things on your product listings like pricing and images to measure how they perform over time. If you want to maximize your profits and destroy the competition you need to be split testing your listings. I have been using this so for a while now and I am loving it because Splitly does all the heaving lifting for me.

Greg Mercer of Jungle Scout is one of the faces behind Splitly and has allowed me to offer my listeners and exclusive discount on this new software. Start with a free trial if you want to try it out first.
Receive an exclusive PLS discount off your first month of Splitly===> Use Special PLS Link Here

For all other resources and tools that I use in my Amazon business please see the resources link.

SUBSCRIBE TO THE SHOW!

I NEED YOUR HELP!

If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

How To Ride The Lightning To Become An Amazon Best Seller – Amazon FBA Podcast [EP41]

Welcome To Episode #40 of the Amazon Private Label Show Podcast!

In this episode I talk with Cody Hawk about entrepreneurship, e-commerce, and building your own Amazon FBA empire.

Listen to the podcast!

 

Cody was a high school dropout that had a burning desire to be his own boss. After years of failure trying make it as a internet marketer he kept pushing forward until he finally succeeded.

Cody breaks down what it takes to become a successful Amazon FBA seller and entrepreneur.

We discuss the following:

• Reselling vs Private Labeling
• Best/Worst categories to sell in
• Current state of selling on Amazon
• Tips for dealing with suppliers on Alibaba
• Building brands
• Cody's coaching
• 1000 True Fans Article

To connect with Cody Hawk:

• Cody Hawk On You-Tube
• Freelance Wrangler
• Project Reseller Coaching
• Geek Buds Brand
• Facebook

Not a member of the Facebook Mastermind group yet?

Join here!<----------

If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[9:00] RESELLING OR PRIVATE LABEL?

[11:00] BEST CATEGORIES

[15:10] WORST CATEGORIES

[17:00] CURRENT STATE OF AMAZON

[20:50] BUILDING BRANDS

[23:40] ALIBABA TIPS

[29:00] GEEK BUDS

[33:00] MORE TIPS

[37:00] COACHING

[42:50] CONNECT WITH CODY

[X] SUBSCRIBE TO THE SHOW

[X] JOIN THE FB GROUP

RESOURCES MENTIONED IN THIS EPISODE:

Alibaba – This is one of the main sites I use for sourcing products to sell on Amazon. It’s a portal to get connected with suppliers and the site is improving all the time.

For all other resources and tools that I use in my Amazon business please see the resources link.

SUBSCRIBE TO THE SHOW!

I NEED YOUR HELP!

If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

Building Your Amazon FBA Empire With Cody Hawk - Amazon Private Label Show Podcast [EP40]

Welcome To Episode #39 of the Amazon Private Label Show Podcast!

In this episode give you when and why you should consider taking your Amazon FBA business outside of Amazon.

Listen to the podcast and gain some Amazon FBA success!

 

When To Start Selling Outside Of Amazon - Amazon FBA Success [EP 39]

When is the right time to take your Amazon business outside of Amazon?

Certainly many sellers are tempted to explore the possibilities of selling outside of Amazon at a certain point.

For long term Amazon FBA success having a presence outside of Amazon could prove to be a smart play.

Here is my breakdown of thoughts on when you should consider moving outside of Amazon. 

• If you are not having success on Amazon then don't worry about starting your own e-commerce site yet.
• Once you start to have some Amazon FBA success with a few products then you might consider taking your brand outside of Amazon.
• If you are just getting started then don't waste an ounce of effort on things like Facebook ads or any other social media marketing.
• You don't ever have to take your business outside of Amazon if you don't want to as Amazon is still a great platform that converts.

Here are some benefits to having your own site:

• You can enroll in Amazon brand registry
• You can link your e-commerce and Shopify site to your Amazon FBA account
• You can gain a few additional sales
• You can link it to your social media accounts for your brand
• You get the email addresses of your customers
• You can control everything
• Customers and easily contact you about issues

Not a member of the Facebook Mastermind group yet?

Join here!<----------

If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[3:18] WHEN YOU SHOULD START YOUR OWN SITE

[5:30] START A SITE IF YOU HAVE THE SKILLS

[9:20] WHY I STARTED MY OWN SITE

[13:15] BENEFITS TO YOUR OWN SHOPIFY SITE

[16:30] WHAT TO DO AT MINIMUM

[X] SUBSCRIBE TO THE SHOW

[X] JOIN THE FB GROUP

RESOURCES MENTIONED IN THIS EPISODE:

WordPress – The #1 Blogging platform around. I use it for all of my websites. It’s free and easy to get setup and started.

Genesis Theme – This is the current theme of this blog. It’s very easy to use and set up and very easy to customize.

Bluehost – This is the service that I use to host my websites. It is very inexpensive to get started with their hosting.

Go Daddy – This is where I buy my domain names my sites.

Shopify – Take your Amazon business to the next level and start a Shopify store to start selling on your own website. This is the platform I use as it’s simple and can link to you Amazon FBA account.

For all other resources and tools that I use in my Amazon business please see the resources link.

SUBSCRIBE TO THE SHOW!

I NEED YOUR HELP!

If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

When To Start Selling Outside Of Amazon - Amazon FBA Success [EP 39]

Welcome To Episode #38 of the Amazon Private Label Show Podcast!

In this episode I tell you a story about why Amazon had to give me $840.48 and why you should always pay attention to details in your business.

Listen to the show to gain some valuable Amazon FBA tips!

 

Why Amazon Gave Me $840.48 - Amazon FBA Tips - Amazon Private Label Show [EP38]

As a business owner it's important to pay attention to details in your business. If you fail to pay attention to the details in your Amazon FBA business then you might be losing out on money and inventory. Amazon is great but even they screw things up from time to time.

If you listen to the podcast I explain how Amazon lost about 50 units of my product and how I noticed the discrepancy. Although it took nearly 3 weeks to get a resolution I managed to get paid $840.48 by Amazon for the error. Had I not noticed the issue I might have just been out on a bunch of inventory and of course...money.

AMAZON FBA TIPS:

• Bring any issues concerning missing product to Amazon's attention right away
• Communicate specifics and facts only
• Don't assume Amazon is perfect
• Watch your inventory levels closely
• Check your FBA Shipments screen closely
• Keep track of your tracking numbers and shipping records

Not a member of the Facebook Mastermind group yet?

Join here!<----------

If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[2:40] COOL AMAZON NEWS

[4:45] WHY AMAZON GAVE ME OVER $800

[11:30] AMAZON FBA TIPS

[14:20] WANT TO BE A GUEST?

[X] SUBSCRIBE TO THE SHOW

[X] JOIN THE FB GROUP

RESOURCES MENTIONED IN THIS EPISODE:

Easy UPC – SAVE 20% OFF your purchase when you use code “PLSHOW” at checkout – You will need a UPC code to activate your product listing on Amazon so you might as well get a great deal on them and save some money.

 

For all other resources and tools that I use in my Amazon business please see the resources link.

SUBSCRIBE TO THE SHOW!

I NEED YOUR HELP!

If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

Why Amazon Gave Me $840.48 - Amazon FBA Tips - Amazon Private Label Show [EP38]

Welcome To Episode #37 of the Amazon Private Label Show Podcast!

In this episode I walk you through 5 things that will get your Amazon FBA account suspended.

Listen to the show to get educated on what you need to know as an Amazon seller and to protect your Amazon FBA account.

5 Ways To Get Your Amazon FBA Account Suspended - Amazon FBA Tips [EP 37]

Selling on Amazon is a privilege and not a right. As an Amazon seller it is important that you know the rules of the game so you can steer clear of trouble.

In this episode I will uncover 5 different ways that you can get your Amazon FBA account suspended.

5 WAYS TO GET ACCOUNT SUSPENDED:

1. HAVING POOR CUSTOMER SERVICE
   • Ensure you take care of customer issues right away as Amazon tracks how quick you respond to customer issues.
   • Always go above and beyond when taking care of a customer. Return and refund purchases as needed.
   • Don't argue with the customer or accuse them of anything. Let the customer win.
   • Ensure you have an email sequence set up using SalesBacker. This will ensure quality customer service and allow the customer to reach you with any issues directly.
     • Get a 60 Day Free Trial of SalesBacker when you use this link http://salesbacker.com/go/pls <========
       
2. HAVING MORE THAN ONE AMAZON SELLERS ACCOUNT
   • You need permission from Amazon to have a second account.
   • Be careful of family members in your household that also have Amazon sellers accounts.
3. MANIPULATION REVIEWS
   • Giveaways and product launches are ok but you must keep them to a reasonable level.
   • Ongoing and excessive giveaways are a bad idea.
   • Paying someone directly to leave a review is a bad idea.
   • If someone uses a promo code and wants to leave a review they must leave a review disclaimer
   • Organic reviews are the best and can be easily obtained from using SalesBacker.
4. POOR QUALITY PRODUCTS
   • High return rates on your products can be a cause for concern
   • Check the returns report weekly and address any issues
   • Don't deceive buyers on your product listing
   • Have high quality products
5. VIOLATING COPYRIGHTS/TRADEMARKS AND SELLING COUNTERFIT ITEMS
   • You are responsible for following copyright and trademark laws
   • Just because an item is on Alibaba doesn't mean it's safe to sell
   • http://www.uspto.gov/

If you happen to get your account suspended by Amazon then make sure you follow all of their directions to get your account reinstated. Don't argue or complain. Seek the services of an expert in Amazon account suspensions if you are unable to clear up the matters with Amazon on your own.

Not a member of the Facebook Mastermind group yet?

Join here!<----------

If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[4:05] START OF CONTENT

[5:40] POOR CUSTOMER SERVICE

[10:00] MORE THAN ONE ACCOUNT

[11:45] REVIEW MINIPULATION

[17:07] POOR PRODUCTS

[21:00] VIOLATING TRADEMARK/COPYRIGHT

[X] SUBSCRIBE TO THE SHOW

[X] JOIN THE FB GROUP

RESOURCES MENTIONED IN THIS EPISODE:

 

 

Fiverr – A great site to use to find freelancers with all sorts of skills.

Alibaba – This is one of the main sites I use for sourcing products to sell on Amazon. It’s a portal to get connected with suppliers and the site is improving all the time.

For all other resources and tools that I use in my Amazon business please see the resources link.

SUBSCRIBE TO THE SHOW!

I NEED YOUR HELP!

If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!

5 Ways To Get Your Amazon FBA Account Suspended - Amazon FBA Tips [EP 37]