The Apartment Nerd Leasing Show

Today's data suggests building rapport may not be what you do at first with the customer.

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Some tasks we do today can be automated. The thing to think about is how you can create additional value with the extra time you have?

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It's tough to get the no from a customer. You need to spin that into a positive.

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Price means something different to everyone. You have to remove your mindset on price to help the customer see the value.

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Typically, normally, and usually, social proof can be a great way to enhance something a prospects thinks is important.

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Stop making it about you, and start making about them.

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"You shut your mouth when you're talking to me." Extra points if you know that movie. Lowering price is ok, but it's not a gut decision. Bring your data!

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If you take anything away from this episode just know that you NEVER have to match your competition to be competitive.

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Data and technology today can help give you a shot in the arm. Make sure you set things up so that you can easily turn the needle as needed.

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So occupancy is trending down...now what? Let's not jump to price like your less talented competition might.

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