It's easy to get caught up on pricing as a leasing tactic. I think that's 3rd on the list though.

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You shouldn't have to suggest the application. They should know what happens next at the end of the tour.

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Fear of being less like yourself is something that holds people back. That said, the better you know yourself the better you can understand others.

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Execution is the game...period.

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Thanks to Tim Roberts our Sandler Training Pro for this great story about the British Cycling team and how the little things add up to make huge gains.

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Last week I talked a lot about customer service and the leasing experience. Not only does that help you get the lease, but it also helps you build more value over time for your property.

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We've allowed it to happen. The questions is what are you doing to differentiate and stand out beyond price and photos.

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Unless you are content with being average they are very important. Your call.

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The biggest amenity you need to highlight is you. Fancy fitness centers or pools are small compared to the value you bring to the living and leasing experience.

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We can't answer everything, but don't be convinced that a call center can do a better job than you setting appointments.

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