I certainly don't give a $h!# about your closing ratio, but it's a great way for you to honestly track your improvement. Do it for yourself though, and not for your boss.

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You have to try something new or revisit something that didn't work for you to grow and improve. What will that be this week?

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A musician, writer, or any kind of artist is always learning and trying to get better at their craft. Leasing is no different.

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Hotels and airlines have had revenue management systems in place longer than apartments. I believe the current pricing system options for multifamily is trying too hard to be like them.

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Sure, we'd love for everyone to put down a deposit, but is that realistic? Something this is realistic is getting a "yes" or a "no".

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It's likely the first "yes" response you will get in the leasing process, and it sets the tone for decision making in the future.

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Many new developments have 20+ floor plans. You need social proof if you're going to help people make a decision.

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Telling the customer that "no" is an acceptable decision that won't hurt your feelings leads to more leases.

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There are plenty of networking opportunities and fun to be had at an Apartment Conference. If I were going here's what I would look for.

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Check out this article about GM's dress code. https://work.qz.com/1242801/gms-dress-code-is-only-two-words/

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