The Application with Allison Turcio

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Allison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy pioneer, emphasizing the pivotal moments that shaped his career. He discusses the current state of content marketing within the sector, highlighting innovative approaches and common pitfalls. This episode is a treasure trove of insights for marketers aiming to leverage content effectively to engage and inform their audiences.

How Tos on this Episode:

• Optimize Content for SEO
• Use Data to Inform Content Strategy
• Scale Content Marketing Efforts
• Incorporate AI into Content Marketing
• Create Engaging and Authentic Content
• Measure the Impact of Your Content

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name:  Brian Piper

Guest Social: https://www.linkedin.com/in/brianwpiper/

Guest Bio: Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox,  IBM, and Volvo. He has spent the last eight years focusing on data, content marketing, and content strategy. Since 2021, he has been diving into AI, community, and web3.  He is the author of Epic Content Marketing for Higher Education, the co-author of the second edition of Epic Content Marketing with Joe Pulizzi, and is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer. Brian has presented at numerous conferences, is a board member of HighEdWeb, a member of Ed3DAO, and a mentor for the Content Marketing Institute. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

Key Takeaways:

• Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.
• Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.
• Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.

Listen to the Full Episodes Featured:

Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators

Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators

The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers. Discover the importance of teamwork, innovative projects like virtual tours, and the big-picture strategies that keep Idaho at the forefront of higher education marketing.

How Tos on this Episode:

• Encourage open communication and collaboration between different departments and teams within the institution to break down silos
• Build relationships with various campus stakeholders to support marketing efforts.
• Utilize virtual tours and digital content to engage prospective students
• Design admissions packets that are not only informative but also emotionally engaging
• Implement a data-driven approach to marketing to help justify investments

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Adam Stoltz

Guest Social: https://www.linkedin.com/in/adamstoltz/

Guest Bio: Adam Stoltz is an award-winning higher education professional with a distinguished career spanning over a decade in strategic enrollment management. Currently serving as the Director of Enrollment Marketing at the University of Idaho, Adam has been instrumental in leading creative teams and multimedia divisions to orchestrate effective marketing campaigns. His expertise has greatly contributed to the university's strategic objectives, focusing on recruiting, retaining, and graduating a diverse and high-achieving student body.
Prior to his current role, Adam was a CRM Subject Matter Expert and Independent Consultant at TargetX, where he provided tailored solutions to enhance customer relationship management systems. His leadership was further demonstrated during his tenure as the Director of Admissions at California State University, Chico, where he managed a significant staff and budget, overseeing the recruitment and admissions processes to meet annual enrollment targets.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a crowded market. RJ shares insights from his extensive experience, highlighting the potential of AI to support and enhance human creativity rather than replace it.

How Tos on this Episode:

• Leverage AI for Empathy and Understanding
• Integrate AI to Enhance Creativity
• Apply AI tools for analyzing existing content and data
• Use AI to question and rethink traditional narratives and strategies in higher education marketing

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: RJ Thompson

Guest Social: https://www.linkedin.com/in/studentofdesign/

Guest Bio: RJ Thompson, MFA is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.   Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County.  Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival.   Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector.  Recently, RJ was the recipient of a certification scholarship from the National Institute for Social Media and received accolades from GDUSA and the University & College Designers Association for "Pitt Business Backstory" and "Business.Pitt.Edu" websites. RJ is presently the Immediate Past-President of the Pittsburgh chapter of the American Marketing Association.

For more on Building Brands with Creative Research: 
The Key Word presentation by RJ Thompson
The Keywork: Building Brands with Creative Research Techniques Using ChatGPT

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and experiences on engaging with prospective students in a way that's both authentic and impactful, especially amid the uncertainties of the pandemic. By adopting a listening-first approach, Katie and her team have been able to develop content and campaigns that genuinely resonate with students' concerns, fostering a connection that goes beyond traditional marketing tactics.

How Tos on this Episode:

• Use the power of listening to transform Marketing Strategies
• Engage prospective students creatively 
• Showcase empathy and understanding through content
• Craft content that resonates widely rather than overly segmenting the audience
• Building a culture of open feedback within the marketing team

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name:  Katie Mills-Erickson

Guest Social: https://www.linkedin.com/in/katelyn-mills-erickson/

Guest Bio: Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for over five years, primarily in the realm of admissions. Katie oversees strategy for both email and social marketing within the Office of Admissions.   In her role, Katie enjoys creating engaging content, from experimenting with quirky subject lines to crafting captivating captions. She attributes her success not only to her own creativity but also to the collaborative spirit of her team, who ensure that her ideas never veer into cringe territory.  Katie is happiest when she can bring a little humor to the workplace through clever gifs, afternoon teas, and the occasional mischievous office prank—such as orchestrating the infamous "ducking" of her director's office.  When not at work, Katie enjoys bad reality tv, romantacy reads, and crocheting small creatures.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.

Key takeaways include:

• The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education. This segment underscores the pivotal role diverse leadership plays in shaping inclusive marketing strategies and fostering an environment where all students feel represented.
• Amplifying Voices through Authentic Stories: Dayana Kibilds and Mikki Collins delve into how the University of Chichester's podcast initiative succeeded in significantly boosting social media engagement by sharing real, unfiltered stories from minority and underrepresented groups. This discussion highlights the power of authentic narratives in enhancing a university's reach and its commitment to DEI.
• Accessibility as a DEI Pillar in Digital Marketing: The conversation between Allison Tucio and Raman Bhalla explores the often-overlooked aspect of DEI - web accessibility. It offers practical insights into how a systematic approach to making digital content accessible can serve as a form of advocacy for inclusivity, demonstrating the crucial role marketers play in ensuring all students have equal access to information.

Listen to the Full Episodes Featured:

Confessions of a Higher Ed CMO - Episode 42: Authentic Allyship: Crafting Campaigns That Support LGBTQIA+ Students Year-Round

Talking Tactics - Episode 17: Walk The Walk On DEI And Amplify Reach With Raw Authentic Stories

The Application - Episode 34: Roadmap To Web Accessibility Success For Higher Ed Marketers

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carroll Community College's approach under Maya's leadership, they explore how faculty and staff can significantly amplify their institution's message through personal branding. This discussion not only sheds light on Maya's journey and insights from her diverse roles in higher ed marketing but also offers practical advice for colleges looking to implement similar programs.

How Tos on this Episode:

• Build an employee impact initiative
• Empower faculty and staff to develop their personal and professional brands
• Evaluating success of employee advocacy strategies

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Maya Demishkevich

Guest Bio: Maya Demishkevich leads marketing at Carroll Community College in Westminster, Maryland. She has over 15 years of experience in higher education, ranging from leading marketing and retention initiatives and teaching undergraduate and doctoral level courses to developing programs. She is also a host of the Hidden Gem podcast and a founder of College Crusader, the only social media solution created for community colleges.

Guest Social: https://www.linkedin.com/in/mayademishkevich/

Check out The Hidden Gem Podcast: https://podcasts.enrollify.org/the-hidden-gem?hsLang=en

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode, Christina Inge, the Online Infrastructure Manager at the Brandeis University Innovation Center, dives deep into how Universal Design for Learning (UDL) principles can make university websites not only more engaging and inclusive but also improve their SEO performance. Through her expert lens, Christina discusses the critical role of website design in addressing the enrollment cliff, emphasizing the importance of creating a welcoming online environment that reflects the university's brand and makes every visitor feel like they belong.

How Tos on this Episode:

• Learn to apply Universal Design for Learning principles to make your university website a more engaging and inclusive platform that addresses the demographic cliff.
• Discover strategies for creating a user-friendly website that attracts and retains students through improved engagement and accessibility.
• Understand the steps to make your website more accessible, thereby improving its SEO performance and visibility among prospective students.

Guest Name: Christina Inge

Guest Bio: Christina Inge is the Online Infrastructure Manager at the Brandeis University Innovation Center, where she specializes in creating a welcoming website that serves a wide range of stakeholders. She has over 20 years' experience in digital media and learning design. She also teaches digital marketing and media at Brandeis and at Northeastern and Harvard in their divisions of continuing education. 

Guest Social: 
https://www.linkedin.com/in/christinainge/
X: @christinainge

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation covers the challenges of academia's traditional incentive structures, time constraints, and resource limitations, while offering innovative solutions for repackaging scholarly work in engaging formats like podcasts, infographics, and op-eds. The episode emphasizes the importance of collaboration between marketing professionals and faculty to effectively communicate complex ideas to the general public and underscores the growing recognition of public engagement in academia. 

How Tos from the episode include:

• Finding your first faculty partners
• Translating academic work into engaging content for broader audiences
• Understanding the barriers that may hinder the promotion of faculty scholarship
• Encouraging the academic community to see the value in making scholarly work more accessible and impactful outside traditional academic circles

Guest Name: Tara Ebrahimi

Guest Social:  LinkedIn

Guest Bio: Tara Ebrahimi has a wide variety of professional experience—including in nonprofit, corporate, and higher education—which has enabled her to become an expert in marketing, communications, and development. She has a background in creative writing and has been published in the New York Times, among other publications.  She currently serves as Executive Director of Marketing & Communications at Wake Forest School of Law.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.