The Application with Allison Turcio

In this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approach can significantly mitigate the impacts of these delays. The conversation is geared towards equipping higher education marketers with strategies for crafting empathetic and engaging communications, aimed at reducing the stress and uncertainty faced by students and families. Don’t miss their insights on the importance of understanding the unique concerns of each family, and how to create messaging that resonates and builds trust. Tune in to discover how you, as a higher education marketer, can play a pivotal role in helping your institution rise to the challenge of the delayed FAFSA. 

Guest Name/Title: Jeremy Tiers, Senior Director of Admissions Services, Tudor Collegiate Strategies

Guest Social Handles:  
https://www.linkedin.com/in/jeremytiers
https://twitter.com/CoachTiers

Guest Bio: Over the past 10 years, Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly benefit from focusing on this moment to stand out and attract prospective students. By creating personalized and engaging experiences, colleges can increase contact and engagement rates, leading to higher application and enrollment rates. The conversation also highlights the changing landscape of search marketing and the need for a more personalized approach in higher ed.

Guest Name: Angie Mohr, SVP, Student Engagement, Archer Education

Guest Social Handles:  
https://www.linkedin.com/in/angiemohr/

Guest Bio: Angie Mohr is the Senior Vice President of Student Engagement at Archer Education. With a background in marketing, communications and CRM & marketing automation, she brings over 15 years of strategic communications and higher education experience. In her current role at Archer Education, a full-service marketing and enrollment solutions provider for higher education institutions, Angie focuses on supporting student acquisition and lifecycle delivery services, utilizing scalable communications strategies and technologies to help prospective students engage, enroll, and persist in the student journey.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families.  Why is the Hispanic population important to college enrollment? What sets them apart in terms of behaviors and demographics? And most importantly, how can we effectively reach this audience and their influencers? Cristina and Allison explore these questions and discuss the power of listening, leveraging audience-centered market research, and creating multifaceted integrated marketing and communications campaigns that truly resonate.

Guest Name: Cristina Craig, Director of Marketing, NJIT

Guest LinkedIn Profile:  https://www.linkedin.com/in/cristinacraig

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Allison is joined by Raman Bhalla, the Assistant Vice President of Web Services at RIT, a visionary leader in the field of website accessibility. Together, they explore the transformative power of taking a systematic approach to accessibility, providing invaluable insights for marketers seeking to enhance their outreach strategies and foster inclusivity. This is an eye-opening conversation on how embracing accessibility can revolutionize your higher education marketing efforts—and the role marketers can play as advocates and content leaders.  Don't miss out on the opportunity to make your digital footprint a force for inclusivity and engagement.

Guest Name: Raman Bhalla, AVP of University Web Services, RIT

Guest Social: https://www.linkedin.com/in/bhallaraman

Guest Bio: Raman Bhalla is AVP of University Web Services at Rochester Institute of Technology (RIT). In this role, he’s responsible for the strategic vision, design, development, and maintenance of the university’s web properties. Among his many accomplishments, Raman led the first-ever comprehensive deployment of RIT’s web presence.

Raman is a seasoned MarTech leader with 15+ years of experience managing creative and technical teams towards delivering exceptional user-centric digital experiences. His interests are UX, web accessibility, SEO, and web governance. With an MBA from LaTrobe University, Australia, and an MS in IT from RIT, Raman enjoys leveraging data and technical solutions to deliver on business goals.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we dive into the future of college outreach with Eric Menna, co-founder of Loper, a cutting-edge platform redefining how students find their right fit college. Eric emphasizes the need for a personalized, customized approach for students in their college search, ensuring they receive tailored information to make informed decisions. To do this, we need to encourage students to reflect on their ideal college experience rather than defaulting to familiar names and one-dimensional search parameters. Eric also provides invaluable advice for college marketers seeking alternatives to traditional search marketing, leveling the playing field among colleges in terms of prestige. Discover innovative strategies and tools that empower students to find their right-fit colleges while enabling institutions to engage with prospective students in a way that resonates on a personal level.

Find Today's Guest Eric Menna, co-founder of Loper, on LinkedIn

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

According to Pew Research, only 62% of students who start a degree or certificate program finish their program within six years. The story—and potential—of stop-out students is more relevant than ever. This episode delves into the need for multi-pronged, intentional communication strategies that resonate with the unique challenges and aspirations of stop-out students. 

It's not just about filling seats; it's about enriching the educational landscape with diverse perspectives and life experiences. Whether you're a seasoned higher ed marketer or an administrator looking to make a difference, this episode will leave you with a deeper understanding of why patience and intentionality are the keys to engaging with this student population and how their return can shape a more inclusive and vibrant academic community.

About The Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you been looking for ways to foster positive cultural change at your institution? This episode is for you. Our guest expert, Fredrick Martin highlights the pivotal role of employee culture in shaping a brand's reputation. The 'Great Resignation’ taught us not to wait on culture and employee experience—losing valuable talent puts your institution's brand at risk. Listen in for invaluable insights and practical steps that empower you, as a marketer, to lead cultural change within your institution, fostering a more vibrant, engaged, and resilient community.

About the Guest

Fredrick holds the esteemed position of Sr. Director for Change Management at the University of Virginia. In this role, he spearheads the development and execution of change management strategies, with an emphasis on transforming Human Resources within both the Academic Division and Health System.

Boasting over 15 years of expertise in fostering business and cultural change in large, intricate, and multi-dimensional organizations, Fredrick is a trusted figure in the industry. His previous tenure as the Master Change Agent for Ascension Health—a leading non-profit faith-based healthcare system encompassing over 2600 care sites, 151 hospitals, and a workforce of 130,000 across the U.S.—saw him craft and roll out pivotal change management tactics that addressed both local and nationwide concerns. Fredrick's leadership has been instrumental in reshaping organizational cultures, enhancing patient accessibility, ensuring patient-centric care, and elevating the overall employee experience.

Academically, he holds a BS degree and an MBA from the University of Phoenix, an Executive Master's in Healthcare Leadership from Cornell University, and he proudly carries the title of a certified Master Change Agent.

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unlock the potential of student influencers and creators this episode featuring John Reid, President of Glacier, a leading youth marketing agency. In this power-packed session, John and Allison talked about how to not only identify budding influencers within your student body but also unleash their full marketing potential. With years of experience in elevating colleges and universities to enrollment success, John's insights are a game-changer for higher education marketers. Don’t miss his actionable tips for nurturing and empowering your student creators. 

About John Reid:

John Reid is the President of Glacier and has been growing Glacier's presence in both Canada and the US for many years. He's an expert at helping colleges and universities run successful campaigns and achieve their enrollment goals, primarily focusing on driving additional website traffic or lead generation. He's a passionate speaker when he's talking about his favorite subjects, Gen Z advertising and Dairy Queen blizzards.

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as we explore the power of creating emotional connection through marketing. John shares the transformative potential of emotional content (yes, it can lead to tangible results!) and talks about how you can strike a resonant chord with your audience. 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join host Allison Turcio in this captivating episode of The Application podcast, as she engages in a dynamic conversation with Kris Hardy, the accomplished Director of Web and Digital Marketing at Messiah University. Kris, an expert in user experience, information architecture, and web analytics, brings a fresh perspective to the crucial topic of leveraging digital analytics to overcome the biggest challenges in higher education marketing. As the digital landscape evolves rapidly, he shares invaluable advice on harnessing analytics for continuous improvement and keeping your web and marketing experience student-centered. 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.