A strong website is an absolute MUST for a luxury business in 2021. We find that we are having similar conversations all over the country as we talk face-to-face with retailers, both big and small, so we've brought Thomas Cossuto on the podcast to explain the common misconceptions and questions regarding why a website makes sense in 2021. Tommy has attended well over 35 jewelry trade shows around the country, and has helped hundreds of retailers understand how to improve their business.