How do ideas pop into your head? You can think about the answer to this question at a lecture and performance about the art of Freestyle Rap by Hip-Hop artist and spoken word poet, Reveal. Using recent studies in neurology and psychology, theories of memory schemata and ideas about unconscious communication, Reveal will explore the basis of his craft within the resonant environment of the Freud Museum, and in a practical demonstration will improvise a rap to words and questions called out by members of the audience. 

Reveal is a London based Iranian Hip-Hop artist, ethnomusicologist and writer. He was born in Tehran, Iran in 1983 and moved to London aged 2 with his parents, mainly to escape the Iran-Iraq war. He was raised in inner city London but continued to travel back to Tehran regularly. Having links to such contrasting urban environments has provided him with a sense of dual identity for most of his life. At a young age Reveal began performing Hip-Hop music and releasing songs under the Artist name "Reveal Poison", and at aged 16 he won the 2000 UK Freestyle Knock-out Battle Rap Championships. He went on to form the group “Poisonous Poets” who were one of the first ever UK Hip-Hop acts to be signed to a major record label, penning a deal with BMG/Arista in 2001. It was around this period that he first became aware of the emerging Persian Hip-Hop scene in Iran and he travelled back to Tehran to begin a series of collaborations with the city's artists. Reveal is currently enrolled on a Mmus Ethnomusicology programme at SOAS where he is studying part-time alongside doing youth work, touring and releasing music.