Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting. The Studio Hawke company specializes in improving SEO for its clients, and its General Manger, Lawrence Hitches, says there are plenty of things a business can do to rank higher on Goolge Search Results. He advises businesses to look at the structure and efficiency of their websites, and that, with a bit of work, it’s possible to master what he calls the “art” of SEO.

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