Cabin Culture

The Art of the Pivot l Camp Hansel


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Today we're welcoming Diana Pasquali, who started hosting on Airbnb in the very early days—back when you literally rented an air mattress in your San Francisco apartment. What began as shared-space hosting evolved into Rockridge Casita, a stunning 300-square-foot converted garage that became one of the OG tiny spaces showcasing beautiful design for short-term rentals. Featured in Sunset Magazine in 2017, the backyard ADU made back its entire investment in just one year. But this conversation isn't about building an Airbnb empire. Diana shares why she refuses to expand into urban properties during the Bay Area's housing crisis, and the fascinating story of why she walked away from a nearly-complete $2 million prefab cabin project at Donner Summit after two years of planning—realizing that pandemic construction costs, 20 feet of annual snowfall, and extreme remote management logistics made it unsustainable. Instead, she pivoted to buying an existing 1979 cabin in Truckee that needed renovation but offered actual road access and neighborhood support.

 

What makes this conversation valuable is Diana's willingness to share the messy middle—knowing when to walk away from sunk costs and choosing the right project over the ambitious one. We talk about renovation budgeting, designing intentionally for guests after a decade of hosting experience, and why she's spending a year hunting vintage Tahoe mugs on eBay instead of rushing to open—because character and personality are what guests remember, not Pinterest-perfect uniformity. Whether you're mid-project and questioning your path or simply want practical design advice from someone who prioritizes community impact alongside financial goals, this offers honest perspective on doing cabin hosting with intention and integrity.


Instagram: @rockridgecasita  &  @camp.hansel

                      

Booking Site: https://www.rockridgecasita.com

 

Instagram: @cozyrockcabin

Cozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027
Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051
Cozy Rock Website: http://www.staycozycabin.com
 
YouTube Channel: https://www.youtube.com/channel/UC_FgMwAgvORd1IwlH1nlC9g

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Cabin CultureBy Janice Smith

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