This episode is all about how to make an Artist Statement. What to put in one and what you should consider when writing it. We look at what goes in one, where you might use one, what to avoid and how to effectively share your Artists Statement.

In this episode Neville takes a look at how a Collective or artist run gallery works. We explore the pro’s and con’s of collective spaces. How to choose one suited to your business and creative needs and if none is available how to make one. Neville will walk you through how to approach the dynamics of sharing out costs and jobs to create an equitable business model with multiple contributing members.

In this episode we look at why you need critics. We also discuss why and how you should chose your own critics. Neville shares a cautionary tale where someone who did not have good support made a poor decision with potentially costly outcomes and explores how to avoid similar traps.

Episode 3 in our mini series on what it takes to open a gallery. Looking at the Who, what, why and where of opening a gallery. In this episode we explore the Artshop Gallery. What makes it viable as a gallery business style and what you need to know to open one. If you are not looking at opening a gallery but you are looking at representation in one then this show will give you insights into the how and whys of the galleries operating systems and needs.

In this episode we follow on from episode 11 where we are looking at the 3 main types of art gallery business options, and what they can look like. This episode is about the who, what, where and why’s involved in a Studio Gallery. There are some specific problems when making your studio into a selling space and we look at these as well as some of the benefits that are also available in this business model.

Today we are exploring what it takes to open a “White Wall” or “White Box” Gallery. How to scout a site. Things to look for and consider either as a potential gallerist or as an artist looking at a new gallery opportunity. We explore the traditional marketing plan and culture of this type of gallery and the who, what, when , why and how’s and more of setting up a white box gallery.

In this episode Neville talks you through the practical steps in selling art ‘person to person’ in a fair or market environment. He covers everything from step by step instructions on how to sell to the mindset and approach for an artist or crafts person to have when in a selling space.

In this episode we take a look at success, and what it might look like for you. For a visual artist or crafts person success can depend on different things than a traditional business measure may entail. Whether it is the emotional success of accessing your passion or creative muse or the financial success of selling your wares. Neville takes you on a mini journey through a couple of examples of where his version of success was at odds with a business model and explains why it still had value.

Today we look at what the difference is between Marketing and Branding. When you are an artist or a crafts person and sign your name to your work are you a brand? What is Brand? Do we need to know the difference and why?

Over the history of making it seems people have had a need to make some sort of distinction between Art and Craft. In this episode I give you an easy formula to decide which category a piece may fall into and how the difference may effect your marketing of it.