The Ask Juliet & Clinton Show

In this episode, Juliet and Clinton answer the following questions: 1) How can I sell my first product? 2) How much should I spend on a professional photo? 3) How can I get better at selling?

In this episode we answered the following questions:

1. "I really want to start to sell a product. What’s the quickest way to start selling something? I already have a 20,000 word e-book on supplements for wellbeing. I give it to lots of my naturopathic clients and they love it, but I want to start selling it. Any tips appreciated!"

2. "I was quoted $500 to get a professional photo done. I haven’t had one but I do get clients from my website. I have had a couple clients say they like my smile and they is why they hired me. It seems like a lot of money to spend when my current photo seems to be working."

3. "I have a couples retreat coming up and I have a stall at a wedding expo where I am going to sell the couples retreat. I am just terrible at selling. Do you have any selling tips for a newbie like me?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/140.

In this episode, Juliet and Clinton answer the following questions: 1) Can I make money from a membership site? 2) What software should I use for a membership site? 3) How can I convert my Facebook group into a paid membership group?

In this episode we answered the following questions:

1. "I want to create a membership site for new moms who are struggling balancing work and family. Do you think this is a good way to go to generate more money? I have a full practice and 800 subscribers on my email list that I can market the program to. What percentage of my subscribers can I expect to sign up?"

2. "I am thinking of starting a membership site for high-flying single women who are looking for love. It’s going to be free, but I will sell paid memberships to free members to include one-on-one coaching sessions. What software would you recommend and how hard is it to set up such a system?"

3. "I have a free Facebook group for parents with children who are on the Autism spectrum. I have over 2000 members and I am wondering how I can convert this into a paid membership group. Do you have any suggestions for me as to how I might do this?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/139.

In this episode, Juliet and Clinton answer the following questions: 1) How do I deal with Facebook bullies? 2) How should I approach emailing my email list after a long hiatus? 3) How do I repurpose my content?

In this episode we answered the following questions:

1. "I recently had someone attack me on my Facebook page for sharing an article about a certain approach to working with eating disorders. I wasn’t sure what to do about it. Is it okay to delete the comment? Should I block or ban them?"

2. "I haven’t sent any emails to my list for over 2 years. I am wondering if it is ok to start sending them now as I just started blogging. I heard you say on a previous episode that people will unsubscribe if you don’t send emails on a regular basis. Do you think a lot of people will unsubscribe? Is there something I should say in my email that explains why I didn’t email for so long and why I am now?"

3. "I’ve heard people talk about “re-purposing” content. Can you please explain what this means and how I do that? Does it mean asking people to post your blog posts on their sites?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/138.

In this episode, Juliet and Clinton answer the following questions: 1) How do I organize blog posts when I blog on different topics? 2) How many therapy directories should I be listed on? 3) How can I get more people to open my emails?

In this episode we answered the following questions:

1. Gary Brown

"Hi Juliet and Clinton!
Thank you for offering this opportunity to ask a question!
I have been blogging almost every week for the last 14 months.

I know that this is current "heresy" not to have a specific niche, but I am a "generalist" who has successfully been working with individuals, couples, parents, and adolescents for over 30 years.

On the menu bar of my website is "Blog". When you click on that, the most recent 10 blogs appear, with additional pages of blogs at the bottom for the viewer to browse.

As of now, my blogs are all jumbled together. My question is this:

Is it better to leave things the way they are, or have a Blog dropdown menu for Individuals, Couples, Parents, and Adolescents? If not a dropdown menu, do you have another idea that you like better?

Many thanks for your time in responding to this!"

2. "I’m not sure if I am getting clients from my directory listings. How many therapy directories should I be listed on? Right now I am on 2 - Psychology Today and Good Therapy."

3. "I noticed that not many people are opening my emails - about 20%. How can I get more people to open them? It doesn’t seem worthwhile to keep sending emails to my subscribers if only 20% open them."

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/137.

In this episode, Juliet and Clinton answer the following questions: 1) What is the best way to market an upcoming, in-person workshop? 2) How I can increase my followers on Facebook? 3) Do I need to ask permission to email past  workshop participants to let them know about future workshops?

In this episode we answered the following questions:

1. Alexandra Geelan

"What is the best way to market an upcoming, in-person workshop? Paid advertising and/or organic?"

2. "I am wondering how I can increase my followers on Facebook? I was thinking of joining some groups that are in my niche. Should I join these? They are competitors so I am not sure if I should join since because I am not sure how that would look and if the person who runs the group would be upset."

3. "I am running a workshop for therapists next month. I am wondering what strategies I should use to make sure that the attendees might want to do more of my workshops in the future. Do I need to ask permission to email them again about future workshops?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/136.

In this episode, Juliet and Clinton answer the following questions: 1) How do I track my results with Google Analytics? 2) How can I overcome my fear of public speaking? 3) Is it worth spending time marketing on YouTube?

In this episode we answered the following questions:

1. "I’ve had a look at Google Analytics, but I feel overwhelmed by all the data. What are the most important things I should be looking at to monitor my business?"

2. "I want to do some talks in my local community, like you’ve mentioned on your show, but I have a fear of public speaking. Do you have any tips that can help me?"

3. "Hi J&C,
I am adding another stream to my therapy business. So one area of my business is aimed at clients and now the other at therapist training. I'm just listening to your latest episode about whether to have separate websites or not.

I really don't want another website for the reasons you mention but is it possible to have a separate blog for therapist training? I.e. I don't want to blog to therapists and clients in my main blog. On occasion I've just created a page on its own, would this suffice?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/135.

In this episode, Juliet and Clinton answer the following questions: 1) How can I get my therapy business out of a rut? 2) What marketing strategies bring the best results? 3) What are the best offline marketing methods?

In this episode we answered the following questions:

1. "I am feeling very despondent about my practice at the moment. I am trying so many different marketing strategies, but nothing seems to stick. I don’t have enough clients and I am struggling financially because my business expenses are high. What do you suggest I do to get out of this rut?"

2. "I am just starting my practice and don't know what kind of marketing brings the best results. SEO, Blogging, speaking, etc. I don’t know which is best and which will help me build my practice faster."

3. "I know you talk a lot about online marketing on your show, but I really hate computers and technology. Is it still possible for me to market my practice without spending time on a computer?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/134.

In this episode, Juliet and Clinton answer the following questions: 1) What is an average number of client inquires per week? 2) Should I focus on blogging or guest blogging to increase traffic to my website? 3) How can I protect my business from hacking or randsomeware?

In this episode we answered the following questions:

1. "Hello, I am wondering how many is the average client inquiry per week? Thanks, love your show."

2. Sian Pryce-Chisholm

"Is blogging on your own website regularly a great way to get traffic in of itself or should you be looking more to publish elsewhere first as well as concentrating on links to others websites in your blogs? My blog style is quite personal perspective and insights. I have a more of a journalistic opinion style, reflection on life type of writing not as academic as a lot of other therapists so quoting is not something that I find drawn to when I write? Sorry long convoluted question!"

3. "My computer was hacked by randsomeware and I lost everything to do with my business- including my backups. I am devastated and overwhelmed. I don’t know what to do or how to prevent this from happening again."

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/133.

In this episode, Juliet and Clinton answer the following questions: 1)How can I get on the first page of Google? 2) What’s the best way to start marketing to a hospital area? 3) Do I need to target different keywords in my blog posts?

In this episode we answered the following questions:

1. Mariló Corral

"I have many questions but one of them would be about how I can make my website come out at the top of the Google search. Thanks."

2. "Hello Juliet and Clinton,
There is a new hospital being built in the suburb next to mine + housing for 10, 000 being built over the next 10 years. I think this will be great for new clients between school hours because of the nature of hospital shift work.

If I lived in that suburb, and I was searching for a counsellor, I wouldn't think to google my suburb + counsellor because it is small and there is not a lot here. What's the best way to start marketing to the hospital suburb?

I thought of blogging about it in some way e.g. there is a massive uproar about the changes there but it doesn't really fit my niche.
Thanks"

3. "Should I be writing blog posts to target different keywords? I’ve heard you mention keyword tools like Google Keyword Planner, but do you use this when you write a blog post?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/132.

In this episode, Juliet and Clinton answer the following questions: 1) I’m struggling to build my practice. Are my fees to high? 2) Should I offer a discounted package of therapy sessions? 3) Do I need a separate website to market my therapist trainings?

In this episode we answered the following questions:

1. Kat Huxtable - Facebook group

"Hi all, 
I'm looking for immediate ideas on what helped your private practices flourish or at least improve please! I've been here three years and having run a very successful practice in London (so I know I can do it!), I'm really struggling here and am now down to just working with UK clients via video conferencing.

I'm wondering if my fees are too high ($130)?

If I need to blog more? Find ways to advertise more?

I don't really have a niche, although I do work with refugees (voluntarily) and trauma. I need do something now as we are in difficult financial times so any thoughts of immediate (and with no cost) ideas would be hugely appreciated. Thank you."

2. Sam

"I'm a mental health Social worker and my clients only receive a rebate of $74.85 per session. My fee is $170 per session because I have two years of postgraduate university training on top of my four year SW degree and 2 years gestalt experiential training and 10 years experience.

I think my fee is reflection of my experience and training and it's unfortunate the Medicare rebate isn't more equitable amongst various professionals. Anyway my question is how do I know if I'm charging too much? I often find clients are asking to spread sessions out further apart than is ideal because money is tight. This sometimes impacts on the treatment. Has anyone had success in offering payment plans?

Or packages e.g. buy 5 sessions and receive the 6th session for free. Thus is probably also ethically complex! Any assistance will be appreciated I'm feeling stuck!"

3. Krystyna Louise

"Hi all, those of you who do a sliding scale for fees - how do you calculate and market it? Anchored with official health care concession card at the bottom, I suppose?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/131.