The Ask Juliet & Clinton Show

In episode 100 Juliet and Clinton answer these questions: 1) Should I have a Facebook group for a niche that may not want their problems to be known? 2) Is it ethical to get someone to write my ebook for me? And 3) Should I collect full names for my email list?

In this episode we answered the following questions:

1. “I'm feeling a bit stuck with my new niche website / FB page. I've been helping people deal with problems with pornography for more than 5 years now, and I'm really comfortable talking about it in session. I'm also convinced that I am adding value and helping unknot some difficult relationship problems. So I had a niche website built. However, now that it's finished and I am trying to promote it and my FB page, I've choked a bit.

My concern was (is) that I have set myself up in a niche that is going to be hard to get anyone to 'Like' or support me in a social media forum. I am concerned that were people to 'Like' what I am doing, they would feel that they outing themselves as having a pornography problem, or someone close to them has one. I've even have a close family member baulk, concerned that it would come up in their feed.”

2. “I want to write an ebook, but I don’t want to write it myself. Is it ethical to get someone else write my book and use my name? Are there people who will agree to this? If so, where can I find them?”

3. “Thank you for all the helpful information - your podcasts and blogs have been invaluable to me as I build my practice!
I am a trauma and addiction therapist in Vancouver. I have just created a new website and am launching a blog focusing on the connection between trauma and addiction. As I build my email list on my website, I am wondering about collecting full names and emails as opposed to just email addresses. Obviously, more information about subscribers is helpful. But how willing are people in providing name as well as email? Is there any ethical consideration around collecting this information?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/100.

In this episode, Juliet and Clinton answer the following questions: 1) How can I find time to be on social media? 2) Should I have a YouTube channel? 3) Which tools should I use to track my website traffic?

In this episode we answered the following questions:

1. “I know I should be on social media to help promote my business, but I work so hard I just can’t find the time to devote to it. Do you have any tips for posting on social media when you already have a full schedule?”

2. “I’m interested in doing more videos and noticed you can have a YouTube channel. Is there any benefit to having a YouTube channel if you’re a massage therapist like me?”

3. “I want to understand how my website is performing. I’ve heard there are tools for finding out how much traffic your website gets. Which ones do you recommend?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/99.

In episode 98 Juliet and Clinton answer the following questions: 1) What tips do you have for setting up an email newsletter? 2) How can I define my niche? 3) How can I launch my new website and not lose ranking?

In this episode we answered the following questions:

1. “I'm starting a monthly newsletter and trying to work out Mailchimp to make a template that I can just drop info into each month. I hate technology. Do you have any tips to help me?”

2. “I'm a newbie in the group, thanks for having me. I'm totally stuck on niche. I've been a general psychotherapist for 20 years and I know I need to get more targeted. I've done all of the exercises, brainstorming, and exploring. I change my mind 6 times a day and I'm spinning my wheels! How can I define my niche?”

3. “My website is quite old and has been ranking well for many years. It was looking very tired and old-fashioned, so I’m having my website redesigned and I’m about to launch the new version. What things do I need to be aware of to make sure I don’t lose any ranking?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/98.

In this episode, Juliet and Clinton answer the following questions: 1) When should I consider having a second Facebook page? 2) How much time should I spend on my blog photos each week? 3) How can I market my second counseling room?

In this episode we answered the following questions:

1. “I work out of a couple of different locations that service quite different areas. At this stage, I have one Facebook Page that covers my business, but you can only have one location linked to a Facebook Page. I'd really like my second location to be present, so I am considering setting up a second Facebook Page for the second location. How should I approach this problem? One Facebook Page? Or multiple? Thanks!”

2. “How much time should I spend on my blog photos each week?”

3. “Hi, I'm keen to hear any ideas about how to market the second counseling room I have available at my new practice. I have exhausted my ideas and although I have had some interest, it has been much less than I'd hoped for. When I took on the larger space I was hoping to break the isolation of solo practice. Any ideas welcome.”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/97.

In this episode, Juliet and Clinton answer the following questions: 1) How to write a compelling personal profile for a website and social media? 2) How to find a niche? And 3) When should one start renting office space when starting out?

In this episode we answered the following questions:

1. “How do you write a compelling personal profile for your website and social media? We're starting a new couples counseling practice early next year and are trying to write our profiles for the website and other social media sites but everything comes out either too impersonal or too cheesy! What should we be writing about to attract and engage new clients?”

2. “Hello there. I'm a psychotherapist (a generalist). I need to niche down and offer something rocking for someone in particular. I am truly stumped, in fact, in tears of trauma trying to figure it out. B2B is all over the place and so much easier. B2C is feeling nightmarish. Who to, what, who can afford it etc. Any help with niche for therapists moving into the current needs to specialise would be AWESOME!”

3. “I wonder if you could help me. I am building my private practice. I am just waiting to get an approval from the college that regulates psychotherapists in Ontario, Canada, where I live. I have my website and business cards ready, and I am focusing now on my blog and social media, just waiting to be able to work as a registered psychotherapist.

In the meanwhile, I am stressed about deciding on renting and office now or wait until my registration is ready (not sure yet when the college will approve my application) I have been looking for some office spaces, but not sure when to start renting. My fear is that I might find clients and not having a space or having a space but not having clients yet. Any suggestion or advice is great appreciated. Thank you!”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/96.

In this episode, Juliet and Clinton answer the following questions 1) Should I give my ebook away for free or should I charge for it? 2) What can you do when you are feeling discouraged? and 3) What is a good email open rate?

In this episode we answered the following questions:

1. “I want to create an ebook for people in troubled relationships. I would like to sell it, but I don’t know how. I don’t have an email list yet. Someone told me I could give the ebook away for free but I don’t want to spend a lot of time creating something and not get any money from it. What do you suggest?”

2. “I’m really discouraged. I have been trying to get more clients doing everything I can think of, and my practice seems stuck at about 3-5 clients a week. I don’t know what to do. I have what I think is a good website, I’m listed on several counseling directories, and I have a counselor who sometimes refers to me. What am I doing wrong? I think it is just too competitive in LA maybe? I am so discouraged I don’t even want to try anymore.”

3. “What is a good open rate? I seem to be getting about 20%. That seems really low. I only have about 500 subscribers, but it seems I should get a higher open rate than that?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/95.

In this episode, Juliet and Clinton answer the following questions 1) How can I improve my Google ranking? 2) Which webinar software should I use? and 3) Can I advertise an online course before it is ready to be sold?

In this episode we answered the following questions:

1. “I have been trying to get my Google rankings up by writing a blog post every month. They don’t seem to be increasing at all. I can’t even see my website when I Google “Therapist Pheonix.” I thought that is what I was supposed to do to boost my rankings, but it is not working. Help!”

2. “I want to start offering webinars. Can you please suggest some technology to use and tell me how to get started?”

3. “Should I advertise a course I am doing before it is ready to sell? I am not sure when it will be ready as I am still working on it, but I’d like people to know it is coming. What is the best way to let people know it is coming?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/94.

In this episode, Juliet and Clinton answer the following questions 1) How can I target moderate-to-high income clients? 2) What CRM software do you recommend to track prospective clients? and 3) How can I get better results from networking?

In this episode we answered the following questions:

1. FACEBOOK GROUP – Ken

“I need help with two things: I need more clients because I need/want to earn more, and I have “empty hours” in my schedule. Second, I need more moderate-to-high income clients because so many of my recent new clients have been sliding-scale/lower-fee because they are low-to-moderate income. I’ve been in practice a long time to still have such a struggle getting my practice full (18 years total; 12 of them full-time). Do you have any suggestions or tips for me?”

2. FACEBOOK GROUP – Sue

“I’m wondering what CRM software you recommend to track prospect inquiries etc. When I get new inquiries in, I want to record them properly, be able to at the click of a button have an email that gets sent out with preset details. If I have to follow up with anything, have a reminder to do that”

3. FACEBOOK GROUP  – Mari

“I feel quite stuck with networking with psychiatrists and psychologists. I have approached them by saying that I’d like to get to know other services / professionals to built a strong network for referring people. I have had very little interest. Psychiatrists I understand as they have their own networks but psychologists too. What suggestions do you have for improving my networking.”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/93.

In this episode, Juliet and Clinton answer the following questions 1) How do I find inspiration when writing a regular blog? 2) What do you think about new payment systems that share the purchase on social media networks? and 3) How do I support my practice if my niche starts to change?

In this episode we answered the following questions:

1. Wendy – Facebook group

“I’d love to know where I can draw inspiration when writing a regular blog?”

2. “Hi Juliet and Clinton, In recent months I’ve had two different clients ask to pay for their sessions by Venmo. I had to look into it, as I wasn’t aware of what it is. Now I’ve found that sales on Venmo are visible to social networks. So, if I accept payment via Venmo it could give me exposure; on the other hand my clients are then exposing a very private event (coming to therapy) to their social network. These two clients may not have thought of that – and I wonder if I have a responsibility to keep a boundary there and hence insist they pay by other means. Do you have any thoughts about this?”

3. FACEBOOK GROUP

“I started a private practice with a niche in mind, and advertise / and market to this niche, but found that the universe kept sending me clients that were seeking support for slightly different needs. So my question is, how do I evolve my practice to meet these new needs?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/92.

In this episode, Juliet and Clinton answer the following questions 1) which methods have been proven to get results when marketing a new practice? 2) is it viable to build an online counseling practice with no previous client base? and 3) what should I put in a marketing folder to leave with businesses?

In this episode we answered the following questions:

1. “When marketing your new practice, which methods have been proven to show better results over a long period of time in generating clients? I am trying to launch and grow my practice, but am finding it difficult at times. a) SEO – hiring a company to continually update your SEO’s on your page b) hiring a practice accelerator – not sure if this yields results continually over time or not c) networking events – if you could specify why type of events are best or whether or not it’s best to reach out both inside your industry versus outside your industry (which poses an issue with how to market yourself to someone outside of the therapist realm in a way where they are receptive and open to referring others)”

2. “Is it viable to try and build an online counselling practice with no previous client base and does it matter that I live in Tasmania which has a population under half a million? (I have previously worked as a student counsellor in schools and now attempting to start my own business. My husband and I are considering moving interstate if it becomes too hard here. I do not have the Medicare Rebate. I have a degree in Counselling and a Masters in Social Work). Thanks”

3. “I want to put together a marketing folder to leave with businesses, to market my counseling practice. What do you suggest that I put in it, to look professional and polished?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/91.