
Sign up to save your podcasts
Or


Yes, this is a very real story. In the 80s, A&W released a third-pound burger to compete with the quarter-pounder from McDonald's. It was bigger, fresher, and cheaper. But it would fail because of the public's inability to understand fractions.
This is a look back on this baffling story, and what turned into a critical marketing lesson for future companies.
Show Notes: The A&W Third Pounder
Support the Show: Patreon.com/80s
By Jamie Logie | 1980s Pop Culture & Nostalgia4.8
353353 ratings
Yes, this is a very real story. In the 80s, A&W released a third-pound burger to compete with the quarter-pounder from McDonald's. It was bigger, fresher, and cheaper. But it would fail because of the public's inability to understand fractions.
This is a look back on this baffling story, and what turned into a critical marketing lesson for future companies.
Show Notes: The A&W Third Pounder
Support the Show: Patreon.com/80s

78,688 Listeners

23,178 Listeners

58,974 Listeners

769 Listeners

1,442 Listeners

566 Listeners

2,083 Listeners

4,763 Listeners

77 Listeners

555 Listeners

160 Listeners

3,570 Listeners

1,146 Listeners

96 Listeners

3,555 Listeners