The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every aspect of their verbal, electronic and written communication.  She is known to rapidly increase measurable bottom line results with individuals and teams by shortening the sales communication supply chain.

Select clients include Aconex Technology, Ernst & Young, Colliers Jardine, Deutsche Asset Management, Russell Investment Group and Credit Suisse.

Nancy leverages extensive institutional and alternative investment and organizational experience building, enabling, leading, managing and increasing sales team effectiveness. Rapidly achieving quantifiable bottom line results. Client revenue highlights:

coached International Private Equity Business Development Manager to target a new market resulting in new business of $20M in six months

advised 17 startups to present their value proposition, strategy and accomplishments to raise capital with investors

architected 300% increase in Request for Proposal (RFP) wins in six months

exceeded $1B Assets Under Management (AUM) with wholesalers/inside sales teams

project Managed a turnaround for a European Investment Bank resulting in $39.8M increase in sales in six (6) weeks

increased sales of $390M credit opportunities fund in eight (8) weeks

developed customized sales processes, increased sales by $140M over seven (7) months

U.S. born and Silicon Valley raised, Nancy received her BS from the University of California, East Bay. She has certifications in Cognitive Behavioral Coaching and Sales Behavioral Preference Assessments, post-graduate courses in Organizational Development, Transformational Leadership and Strategic Market Management. She has been a guest  lecturer  in  Sydney, Australia at the Graduate School of Management and worked internationally in Jakarta, Hong Kong and Singapore.

She is frequently called upon as a presenter, panelist and mentor for industry forums and conferences by Bloomberg, Investment Management Institute, Thomson Reuters Financial and the Silicon Valley Business Journal.

Visit Nancys' Website

No matter what size business you have or are working in, it should have a LinkedIn Business page.

Whether you are a solopreneur or a corporate CEO, you need to make sure that you have a cohesive message across all areas of any social media platform.

Companies will often set them up, .but either ignore them or post so infrequently that no one pays attention to them.

There are some very common unintentional mistakes that many companies make. By not utilizing Business pages to their fullest extent, you may be missing out on analytics and people who could be great prospects, or even miss opportunities to convert them into clients.

The 5 most common mistakes that I often see businesses make are:

* It Starts At The Top

* Incomplete Profiles

* Company Ties

* Hanging "Chads"

* Identify & Engage

In this episode, we will explore these 5 common problems and why they should matter to you... no matter how big or small your business is!

Andrew left a management career at Pepsi-Cola in California to teach finance in Thailand and has not stopped teaching since. In 1993, he found his life calling as a financial analyst, a job for which he was eventually voted #1 in Thailand. In the second half of his 20-year career in investment banking, Andrew was the head of research leading teams of financial analysts.

During that time, he co-founded CoffeeWORKS in 1995, Thailand’s leading B2B coffee roaster, and served as president of CFA Society Thailand. Andrew now runs A. Stotz Investment Research, which provides research and research tools for institutions and high-net-worth investors; and helps CEOs make their companies financially world-class.

Check Out Andrew's Financial Course - CLICK HERE

Use The Coupon Code: BACON for 30% off!

There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it's much more of a one-on-one relationship at a time.

There is also a difference between social media and social networking. Social media is more about advertising, while social networking is more about building and growing relationships.

H2h or Human to Human is at the core of relationship marketing. When people fill out a form on your website, that is just the beginning of the relationship process. You have to be willing to reach out to that person to continue the process by reaching out.

Many businesses are focused on the ROI (return on investment) with online communications. I am suggesting that you focus on the Ror or Return on Relationship first. By focusing on the person first it can increase your chances of turning people into profits.

This happens through:

* Recommendations

* Referrals

* Advocates

* Education

* Listening

In this episode, we will explore the connections between H2h and Ror, and how you can and should be leveraging your online connections and relationships!

Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and their collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern, a career site that enables college students and young professionals to find their first or next internship or job in the right organization for them.

Mark co-authored the best-seller A World Gone Social: How Companies Must Adapt to Survive. His next book, Good Comes First: How Companies Can Create an Uncompromising Company Culture in a Confrontational World comes out later in 2020. Mark’s written words can also be found in Entrepreneur, Inc., Forbes, Harvard Business Review and many other publications. An in-demand speaker, Mark was named one of Inc. Magazines Top 100 Leadership Speakers.

Connect With Mark on LinkedIn - CLICK HERE

I've been working on my new book “Toilet Paper Math”. Last week I talked about the three "P"s of Thought Leadership and I would be remiss if I did not interject some potty humor. That's why I am calling this a Pu-Pu Platter of content.

A Pu-Pu Platter is a selection of Chinese food that lets you sample before you order the main course. You can do the same thing with your content. No matter how big or small, you can grab pieces that create appetizers. Then people can sample to get a taste of what you are presenting.You can create a content ecosystem by sampling parts of your blogs, webinars podcasts, video, presentation, and more, and creating bite-sized chunks that attract people to your main course.

I will give you some great ideas about how you can incorporate and sample all of these:

The Pu-Pu Platter

* Live Presentations or Classes

* Webinars

* Video

* Audio & Podcasts

* Ebooks

* Blogs

* Infographics

* Awareness Graphics

In this episode, we dig into the sampler and how you can use each type of content to create marketing appetizers to attract your perfect customer to the main course... SALES!.

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award and was inducted into Phi Kappa Phi earlier this year.

After graduating with a degree in electrical engineering from the University of Notre Dame, Jim completed an MBA in Marketing at DePaul University. He then received his doctorate from NSU.

Jim’s publications have appeared in many leading marketing journals primarily about social media marketing, content marketing, humor, storytelling, cross-cultural relational marketing and emerging markets. He serves on the editorial review boards of top journals like the European Journal of Marketing and the Journal of Business & Industrial Marketing.

He joined NSU after a 25-year career in executive marketing positions with AT&T Bell Labs, Gould Electronics, GE Aerospace, BFGoodrich Aerospace, Rockwell Collins and two start-up firms. His primary responsibilities as a director of marketing and strategic planner included mergers and acquisitions, business development and global marketing development for high tech electronics firms.

He and his wife, Claudia, reside in Delray Beach where they serve as pastors for Trinity Church International and facilitate a number of classes on biblical world views.

Read the Thought Leadership Social Marketing Research Report - CLICK HERE

When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer.

To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views on a subject are taken to be authoritative and influential.

You really can't advertise or simply post your way to success. You have to earn trust and that takes time. You also have to have to pick a lane and a communication style.

There are also three characteristics that all thought leaders possess... Purpose, Passion, and a Plan!

Purpose

* Mission - Why Bother?

* Vision - What Will Happen

* Value - What Will Users Get?

Passion

In this article - CLICK HERE - Jim Barry explains 8 different thought leadership styles that you can gravitate to with consistency and authenticity.

Plan

How are you going to communicate those ideas? What should you do daily, weekly, monthly?

In this episode, we will explore all of those above parts and how you can create the Purpose, Passion, and Plan to become a thought leader in your industry.

Are you an entrepreneur on a mission to make an impact and build a highly profitable business? Stay tuned! Named by Inc Magazine as one of the Top 13 Business Shows, JV Crum III hosts the Conscious Millionaire Podcast and Radio Network with over 12 Million Listeners and over 2,000 episodes heard in 190 countries. JV is a #1 best-selling author, speaker, mindset and strategy coach, and serial-entrepreneur who made his First Million at age 25. Help me welcome, JV Crum III…

Get JVs Empowerment Audio - CLICK HERE

With business in flux, people are moving. They may be changing jobs either by choice or by economic conditions. Just last year, the average job tenure lasted 3-5 years but that may change more rapidly in the coming months and years.

Contacts within companies you've been doing business with could be here today and gone tomorrow. In some cases, that may affect your sales as well.

An easy way to stay on top of this is by simply sending an email. If it bounces, you know that a person has moved on or been replaced. How can you keep track of them in a quickly changing landscape?

You have to find a way to stay in touch and periodically reach out to them to keep your lines of communication open for possible new opportunities. LinkedIn is a great tool to do that:

*

People often use personal email

*

It has tools to communicate outside of email

* They may be more willing to chat outside of a new company email

In this episode, we will discuss how you can use some simple tools and methods to help you follow the bouncing customers and be ready for new business opportunities when they arise.