The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

I grew up an entrepreneur and inventor, learning to use technology to help build the next "big" thing. When I was younger, that was a water cooled computer and then a car computer.

Later that was starting a business where I helped entrepreneurs and businesses build the technology and software they needed to run their business—it was a blast to help other businesses achieve their dreams.

After 20 years building tech for 75+ startups and companies such as Apple and United Healthcare—I sold the software company I built from scratch (to millions in ARR and a team of 25), and then set out to coach others with the same successful strategies.

Now I’ve built a framework, a toolbox and tools to help build and scale tech companies. I do this by helping them achieve business results, increase their value to customers and to shareholders. I use the tools I’ve developed to align their tech architecture, people and processes.

Check out Stephens' Company SPG Labs - CLICK HERE

Happy spring! Spring is here - Trees are blooming, noses are running and I am jogging.

As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it's getting harder to see it every day.

As business people, we can often get bogged down in the details. In other words “Can't see the forest for the trees”.

The same thing happens when trying to create content for our businesses. If you are not a professional writer, you may have a hard time coming up with, and finishing the content you want to create to help to market to your customers. My suggestion today is it may be a good idea to hire some help. A good writer can help you create great content by:

* A Fresh Set Of Eyes And Ears

* The Q&A?

* Word Smithing

* Turning Your Ideas Into Stories

* Proofreading

In this episode, we will look at how hiring help can not only create more consistent and better content, but can give you mor time to enjoy the outdoors.

Email me at [email protected], and I will send You my Time Management Course - Free!

Matthew Brennan is a freelance copywriter specializing in high-quality blog and website content, as well as landing pages, sales letters, and other marketing materials. He translates complex industry concepts into a formula that resonates with your business audience.

Matt has worked with small and medium-sized businesses across a variety of industries. He's also had work published in Huffington Post, ProBlogger, Chicago Parent, the Chicago Sun-Times, and several other websites, newspapers, and publications. Matthew is the author of Write Right - Sell Now, and The Virus and Us, a Letter from Father to Son in the Midst of the Covid-19 Crisis.

Check out Matt's New Ebook - "The Virus And Us" - CLICK HERE

During this time of crisis, you are either identified as a an essential or non-essential business. But you have an essential part of your business and that is your website. It's like a bank (which is an essential business.

You don't put money in a bank to make money of it (with interest rates currently below 1%). You use it to protect your assets. I consider the content that you create as an asset and it need protection.

If the only content creation you do is posting on social media, then you are not insured (like the FDIC insures deposits in a bank). At anytime, your social media account can be turned off and you losse all control of your audience and your assets.

You want to protect it by controlling your website, hosting and domain. Here are the five things you have to do to help makimize your deposits in your bank...

* Your Website Is Your Bank

* Own It

* Insure It

* Invest In It

* Be a Philanthropist

In this episode, we will discuss how your website is like a bank. Make sure your not just an ATM but you have a TELLER window to build relationships.

Email me at [email protected], and I will send You my Time Management Course - Free!

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine. He’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars.

He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it’s the world’s largest science research award.

NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review.

His Google book laid the foundations for the $100 billion Pay Per Click industry, and Ultimate Guide to Google Ads is the world’s best selling book on internet advertising.

Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”

He’s consulted in over 300 industries. He has a degree in Electrical Engineering and lives in Chicago

Check out Perry's - COVID-19 IMPACT FACTOR - CLICK HERE

I hope you are staying healthy & safe?

 

Have you ever been on a flight where the oxygen masks have dropped? In the pre-flight briefing, they often say, “Although the bag may not inflate, rest assured oxygen is flowing. Secure your own mask before assisting others.”

 

At times like these, it can be startling, upsetting, and make you and those around you uneasy. I just want you to know that This is not normal but… It's OK!

You may be just fine or a complete wreck, but It's OK. Many of us have had their daily lives and routines changed in drastic ways. Some of this may be direct or indirect change (through other in our lives or networks). It's not normal but... It's OK...

* Not To Be As Prodcutive As Usual

* To Be Lonely, or Sad, or Angry

* To Be Yourself, While inventing A New You

In this episode, we will discuss some ideas that I hope will help you get through these trying times, as well as some ideas that you can maybe use to help others cope.

This is not normal but... It's OK!

Email me at [email protected], and I will send You my Time Management Course - Free!

Cam Russo is a native of Chicago, Illinois, and an established freelance writer, blogger, author, and content strategist.

When he's not doing writing or other blog-related things, he can usually be found reading, snowboarding, playing soccer or basketball, petting dogs, traveling, or writing about a variety of topics that he finds interesting. Cam's primary focus is the digital marketing niche and he loves blogging and building websites!

"When I’m not doing writing or blog-related things, you can usually find me reading, snowboarding, playing soccer or basketball, petting dogs, traveling, or wondering feverishly if I remembered to turn the coffee maker off before I left the house."

Check out Cam's Blog & Website - CLICK HERE

Last week on social media (Facebook) I posted this quote...

"If we view ourselves as besieged victims who need to go into hiding, then we cultivate fear and hoarding. If we view ourselves as a community working hard to protect the most vulnerable among us, then we will cultivate courage and helping." - Mindset matters!

If you watch or read the news, play around on social media, you will see a wide range of messages ranging from uplifting to downright disturbing. My goal is to help you stay positive.

While your at that, you can help others keep positive, but it may take a little work. You want to be consistant, and you have to monitor how people perceive your messages. You can do this by doing these three things...

* Pick A Lane

* Keep It Light

* Be The Helper

In this episode, we will explore some ideas on how you can help to keep yourself looking at the glass as half-full, as opposed to half-empty, or at least you will be happy that you at least have a glass!

Email me at [email protected], and I will send You my Time Management Course - Free!

Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer.

During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.

His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.

Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself.

His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir).

His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert.

As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions.

As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.

During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.

Check out Brian's Book - Overdeliver - CLICK HERE Learn More About Brian & Titans Marketing - Click Here

We are a week or so into a major change in our business work environments. Many workers have been sent home to either work there, or wait for the business climates to change. During this time of home confinement (in many states) you have an opportunity to be either bored or busy.

If you are one of the unlucky ones who's businesses has been temporarily closed, you may be bored. Here are three thinks you can do to keep the work flow happening:

* Organize Contacts and Clean Up Lists

* Update Your Website

* Reach Out To Current Or Potential Customers

Maybe you business serves one of the sectors that are getting slammed with new business (medial, logistics, food production)? Chances are you are facing new challenges like:

* Time Management

* Project Management

* Content & Contact Management

Either way... In this episode, we will explore some ideas on how you can maximize this time to keep your business in tip-top shape, while you wait to see what the new normal looks like on the other side?

Don't Panic... PIVOT! - Webinar Replay - Click Here!