The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Payman Taei is the founder of Visme, an all-in-one visual communication platform empowering everyone to create and share beautiful interactive presentations, infographics, reports and other forms of engaging content with no design skills.

Affiliate Product Info - Links and Description: Visme is a leading do-it-yourself design platform that allows anyone to translate information into captivating and easy-to-understand visual content in the form of interactive presentations, infographics, visual reports, and everything in-between.

Founded in 2013 and completely bootstrapped from the ground up, Visme has grown into a healthy and stable brand in visual communication with over 4.5 million users from more than 100 countries worldwide and trusted by leading brands and organizations including IBM, WorldBank, HP, ManTech and General Dynamics.

Try A Free Version of Visme - CLICK HERE

When I ran my business in the 1990's I was faced with a disaster that took me by surprise and almost shut my business down. Our recording studio was flooded with raw sewage and it took months to recover from. We did what we could do to keep the doors open and get by, but it took effort and foresight.

We have all lived through some horrific recent recent crises like 9-11, hurricanes, and other natural and financial disasters. Although this is nothing to take lightly, you can still take some measures to help ensure you make it through the storm.

We have to take time and think of ways to not only deal with a crisis, but pivot to make sure we can do our best to keep things as normal as possible. It's not easy, and will take some collective man (and woman) power, brain power, and intestinal fortitude to find ways that we can make the most of a bad situation.

I have found that it takes three key things that we should try do to make sure that we don't just roll up onto a ball and and wither. You have to do your best to...

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Adapt

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Innovate

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Communicate

In this episode, we will explore what you can do to ride out the storm of change. Take a deep breath, don't panic, and we will get through this!

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Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

More Bio Information can be found at http://www.chrisbrogan.com/about

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One of the most basic marketing tools is face-to-face networking. Getting out of your office and meeting new people is a sure fire way to increase business opportunities and learn new things.

Networking can happen online as well. That is the power of social media. You can enhance the power of face-to-face networking, or emulate it in the digital world.

One of the unwritten rules of networking is you are there to listen twice as much as your talk. If possible, you are looking to help others make beneficial connections and pay it forward. You may never get any direct business out of that exchange, but you never know when being top of mind can lead to a positive outcome for you and your business in the form of a referral. But you should never go into networking expecting anything in return.

Sometimes people are not aware of that unwritten rule and are just there to connect and pitch you. Here are 5 ways that it can that a great networking meeting can ultimately turn into a Pitch Fest...

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The Get To Know You Pitch

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The Work Together Pitch

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The We Are Looking For Partners Pitch

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The I Need What You Sell Pitch

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The Can I Buy You Lunch Pitch

In this episode, we will explore what to do and how to deal with some of those over pitchy overtures, and keep you interested in continuing to embrace the power of networking!.

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Here are the 5 Lies CEOs tell themselves:

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I don’t need a business plan?

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I don’t need a marketing plan?

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I just need to motivate my sales guys?

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I don’t have time to work on a strategy?

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I don’t have the time to work on my leadership skills?

Bonus - The Seven Critical Executive Skills

Contact Mark On LinkedIn - CLICK HERE

Have you ever had a dream or a great idea at night, said to yourself "I have to remember this?", and then wake up only to remember that you wanted to remember something, and just forgot what it was? I think we all have done that while sleeping, walking the dog, networking, or just walking around the house. I am going to suggest you get yourself a Dream Catcher.

Dream Catchers can be digital (like an Apple Watch or Phone), or as simple as a pad or pen. The big idea here is to train yourself to capture those ideas so you can incubate them, work with them, and hopefully turn them into great customer focused content. I often simply open an audio app and start speaking random ideas, and then get them transcribed.

Not only do you have to capture them, but you have to actively work on those dreams. I have created a system that I have perfected and works for me...

* Use YOUR Idea Catcher

* Research And Add To The Notes

* Capture, Enhance & Organize

* Rewrite It & Rewrite It Again

* Get a Second Set OF Eyes On It

In this episode, we will explore how to capture those random thoughts and start to convert them from raw materials into great content, that hopefully will make those dreams come true.

Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.” 

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.

Check Out Evernote - Free

Change happens. Change is inevitable. Change is a process. It's a lot of things, but often never easy. Especially when it involves multiple people, with multiple objectives, and multiple points of view.

When you are working with a diverse group of people that you are trying to convince to change things, you have to see things from multiple perspectives. Some people find change easy, while others see it as hard. Some embrace change while other restist. Some have no attachment to the status quo, while others will hold onto it like a fence post in a tornado?

To encourage change you have to see it from each person's perspective and how it effects and affects them...

* Change Starts With Why

* Change = WIIFM

* Change Is Different In The Eye Of The Beholder

In this episode, we will explore how change creates disruption and how disruption facilitates change. Learn how to be adaptable, flexible, and how failure leads to success.

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, sales people, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Mark dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in the toilet paper isle.

Can you explain to me how 18 rolls of toilet paper today equals 72 old rolls, or 30 equals 120, or 24 equals 96? It just does not make sense? But that's how some people treat marketing these days. They try to make you feel like you are getting more for your money... but more WHAT?

Some of these techniques include...

* SEM (Search Engine Marketing or Online Ads)

* SEO (Search Engine Optimization or Keyword Ranking)

* Email Marketing (Collecting Names and Broadcasting Sales Messages)

In this episode, we will learn a lot about the history of toilet paper, and how toilet paper math does not always equate to better value and returns on investment for your business!