The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Ellen Huxtable is a business coach, author, and speaker. Her company, Advantage Business Concepts, helps clients get past the speed bumps of business. Ellen offers consultative services, team facilitation, and peer forum opportunities. She is the author of "From Corporate to Consultant," "Power Networking for Job Seekers," "Power Networking for Small Businesses," and “Turbo-charge & Transform!” a workbook for transformative business innovation. Ellen is an instructor for Waubonsee Community College and hosts a business program on BATV public access television. She serves on the Fermilab Community Advisory Board and the Board of Directors for the Cavaliers Drum and Bugle Corps. Ellen holds an MBA from the Kellogg Graduate School of Management, Northwestern University.

Learn More About Ellen's Masterminds & Networking - CLICK HERE

Yup you read that right. Out of nowhere... I got sick but had no idea how really sick I was. One of my neighbors saw me being loaded into an ambulance, and posted it to a neighborhood Facebook Group.

I was embarrassed, worried about my business brand. What if people saw me as weak, what if clients panicked and started to leave, what would happen to my life? I did my best to keep my business brand flowing, while avoiding posting about my personal situation.

This episode thought me three things.

* My personal and business brands are more intertwined than I have ever thought.

* Social media is not all bad, and divisive

* You reap what you sow and people remember your true character!

In this episode I will share a very personal journey about my trip to the ER, ICU, and REDEMPTION! I hope you find this powerful, eye opening and a positive experience that can help you in life and in business.

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Listen to Part 1 - Episode 353

Visit Brian Kinghorn's Website

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Part 2 is coming next week - Episode 355

Visit Brian Kinghorn's Website

Roman Prokopchuk is a first-generation immigrant from Lviv, Ukraine. He came to the United States with 6 other family members to a 2 bedroom apartment from Ukraine, which was still under the Soviet Union at the time. Roman went to college to study criminal justice and interned with the Secret Service. When the 2008 recession happened, he was unable to find a job in the field.  He searched for months and was presented with an opportunity to learn SEO. He took that opportunity and ran with it and branched out to other digital marketing disciplines.  600+ clients later, 3 previous director roles, and Fortune 500 experience culminated with him founding Nova Zora Digital in 2012.  Roman is also a podcast host and since 2018 he and his wife have fostered 14 kids in their home.

Learn More About Roman - CLICK HERE Learn More About Romans Podcast Digital Savage Experience - CLICK HERE

Collecting names is great. Having a big email list is preferred, but sometimes less is more. As you collect names what follows is more important than the original contact. Can you build a know like and trust with the person behind the email?

Sometimes, it takes a little finess and personal touch to create engagement, and get to that all elusive business relationship. This can ofthen be done with three tools and 3 little steps.

Here are the steps I suggest....

* Give people multiple things to download (help them choose what)

* Use an email drip sequence to build the Know, Like, and Trust

* Consider using the same process in social media (in exchange for the email drip

In this episode, I will lay out three easy and short emails or content that I use to guage interest, build trust, and get to that elusive phone call or online meeting..

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

Contact Warren at: http://WarrenWhitlock.com

Warren Whitlock is an advisor, best-selling author, digital marketing influencer and Alchemist. He helps businesses grow exponentially by defining a brand strategy framed to tell a business's story to customers who will come with a desire to buy exactly what you sell.

Nothing warms my cockles like a good batch of data. Especially when it comes to helping me to better connect with clients and potential customers. Data is everywhere nowadays, but capturing it, harnessing it and using for the good of your business is a challenge.

Our websites are the best place to collect and measure data since we own it and can control what we see and how we process it. Social media may give you some analytics, but it's not as accurate as you think (the tend to slant it to get you to buy more advertising).

The three thinks you can do with user data collected on your website....

* The Form Capture Best Practices

* Integrating Into Email Marketing

* Getting Data Into Your CRM

In this episode, I will cover some ideas about you can capture data, use it to benefit your B2b business and why it should be part of your overall Marketing Plan.

Mark James is an accomplished business improvement advisor with over 40 years of experience in workplace performance, distribution channel effectiveness, marketing and measurement.

As the founder and President of Performance Advisors Group, Inc., he helps growing and mature B2B companies achieve consistently positive customer experiences, sustainable growth and competitive advantage.

Mark has successfully helped manufacturers and service companies in diverse industries, including construction machinery, automotive aftermarket, energy, healthcare and financial services.  Furthermore, he utilizes a consulting/service business model that saves clients 15-75%.

With thousands of hours invested in developing and delivering solutions that improve workplace performance, channel effectiveness and marketing results, Mark knows how to:

Find and fix causes of low performance or trust

Eliminate confusion and gridlock

Communicate what’s important

Manage change

Sample client results include:

$250 million top-line revenue growth, at a 60:1 ROI

72% - 169% incremental revenue from markets experiencing down economic conditions

One-year 20% revenue increase from highly targeted marketing

$18 million profit increase from dealer service improvements

Mark holds a B.S. Finance Degree from the University of Illinois and a Master of Business Administration Degree from the University of Dayton.  And, is also Marketing Performance Measurement certified by the Chief Marketing Officer (CMO) Council.

He serves on the Board of Directors of Family Counseling Service in Aurora, Illinois which provides behavioral healthcare for individuals and families, life skills mentoring for children and young adults and continuing education for behavioral health professionals.  Mark also serves on the board of the University of Illinois’ West Suburban (Chicago) Alumni Group.

 

Learn More About Bill and Confluence LLC - CLICK HERE

I get quite a few (at least one per day) direct messages on LinkedIn or Facebook. They range for what's the meaning of life (just kidding) to very detailed business questions that generally can easily be answered in a text.

I never want to be rude or dismissive, and I do my best to answer... but not too much! I also get asked to lunch a lot as well. "Hey can I buy you a Burrito so I can pick your Brian brain so I don't have to pay you a $1000 to compete with you?"

The three most common questions i get go something like this....

* What should I charge others to do what you do?

* How can I get more traffic to my website for free?

* Do you know someone (implied cheaper than you) who can fix my India or Philippines made website? They don't communicate fast enough!

In this episode,  I will explain that each of those really has a different question being asked, and how you can answer but leave them wanting more. Prompting them to ask more questions that can lead to new business.