The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Pam Jordan has worked with small businesses for over 15 years as a MBA Business Accountant and Fractional CFO. Also known as The Profit Finder, she has helped start-ups to multi-million dollar companies improve their profits, manage their cash flow and reach their financial goals.

Stan Padgett has been a business trial lawyer for over 30 years. He has helped companies grow, get out of messes, and sell. His passion is helping small businesses succeed and for business owners to have the freedom they deserve.

Learn More About Pam & Stan's Enrich Your Elephant Program - CLICK HERE Pam & Stan's Enrich Your Elephant Website - CLICK HERE

It's sad around here because our beloved Buddy Guy (100 lb - 10-12 year old) black Labrador has crossed the Rainbow Bridge.

BG (as he was affectionally know) was beloved on social media. He was not a celebrity like Grumpy Cat or a TV star like LiMu Emu (and Doug), he was just a rescue animal from the Chicago pound. He did have a life well lived like almost dying playing ball 5 years ago, checking his P-Mail daily, and posing next to the American flag on Holidays.

He also had a degenerative spine condition that affected his hind legs to the point where he could not walk on his own.

People would love to check in on his treatments and progress but more importantly,.. they loved him and his story.

When he past, I post it on social media and the outpouring of love was overwhelming. What I noticed was the difference between those posts and most that I do and see on social media...

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Sympathy - feelings of pity and sorrow for someone else's misfortune or understanding between people; common feeling

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Empathy - the ability to understand and share the feelings of another

In this episode, we will discuss what I have learned and how it can help you to create stories and post to social media (especially groups) in a way that create empathy (which can generate the most heartfelt engagement).

R.I.P. Buddy Guy - (Watch his memorial video - Click here)

Avish Bhama is the founder and CEO of Sonia Automation, a technology company that builds A.I. to automate client facing workflows. Prior to Sonia, Avish co-founded Vaurum, a bitcoin exchange, and Mirror, a fintech startup. Avish began his career as a derivatives trader and worked at Apple on their foreign exchange team. He resides in New York and SF, where Sonia has offices, and enjoys reading, hiking, and helping early-stage founders.

Learn More About Sonia - CLICK HERE

It's The Holidays Season. Thanksgiving is the day we give thanks for the bounty in our lives. Has your business had a bountiful harvest this year? All too often we get too busy to step back and give thanks to those who support us.

Black Friday is traditionally the first shopping day of the holiday season. It's meant to be a great day to get deals on gifts. But it's be hijacked to become a way for everyone to hock their wares and offer a discount (gifts for yourself?).

So how can you stand out from the crowd and really give thanks? Here are five easy tips...

* Thanksgiving Cards

* Give A Review

* Send A Personalized Gift

* Gift A Bonus

* Just Call Them!

In this podcast, we will discuss how you can make a difference while standing out as someone who really appreciate those who support you and your business. Finally, THANKS for being a Bacon Podcast Listener!

John Faisandier – speaker, author, trainer, counsellor, educator, entrepreneur

Volunteer teaching in Tonga, Catholic priesthood, psychodrama training lay the foundation for compassionate Emotional Intelligence Expert John Faisandier.

His work in a drug and alcohol treatment hospital and over 20 years as an entrepreneur and corporate trainer give him a unique perspective on managing emotions in business and personal life.

John has taught thousands of people in many parts of the world and he willingly shares these secrets with you and your listeners.

About John:

Early Entrepreneur

• Grew up in a working class family of nine

• Worked a range of jobs throughout his childhood

• Meet many adults and developed a keen interest in people

• Aged 18 volunteer teacher in Tonga immersed in family & village life

First vocation

• Eight years cloistered seminary training for Catholic priesthood

• Eleven year ministry in teaching, parish work, and chaplaincy to a primary school, hospital, prison and university.

• Short stint as chaplain with US Airforce in Antarctica

• Completed degrees in anthropology, theology and adult education

Transition

• Experiential psychodrama training ignited his journey to wholeness, healing and intimacy.

• After 19 years of celibate religious life stepped out into the world in search of real connection and deeper love

• He soon met his future wife and they now have one adult son.

Second vocation

• Race relations educator in government agency

• Psychodramatist in a drug and alcohol treatment hospital

• Trainer in psychodrama

• Business owner, corporate trainer and conference speaker

• Co-founder of training academy in Bangladesh

• Property investor and manager

• Volunteer in migrant communities

• Author of acclaimed book Thriving Under Fire

• Lifelong learner, husband of 27 years, proud father of grown son, cook, hiker, skier and general nice guy.

Learn More About John's Training - CLICK HERE

Social media has truly become more media, and less social. All platforms are based on selling something (mostly ads), and they tilt the scales in their favor. Business pages in Facebook are lucky to get 1-2% of their likes (fans) to see any post without boosting or paid advertising. Even LinkedIn is starting to clamp down on links to outside websites (which is the vast majority of the links being shared by users). So how can you beat the system?

You really can't but you can belly up to the social media table and place bets (in the form of advertising). There are a few things you want to make sure you do in the process...

* Have A Plan

* Understand Your Audience

* Choose People or Money

* Measure The Results

* Tweak The Strategy

In this podcast, we will dig into doing something that you may not want to do, but may be in your best business interest if you plan to use social media to generate sales.

Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex and challenging topics and making sense out of them. He started his first business at 16 and since graduating from Law School in 1987 has founded 43 companies.

Ridgely is the founder of Mind Types, a cutting program based on limbic messaging and gamification that develops inspired cultures through playing games. In addition, he is the co-author of Wealth Kryptonite, a revolutionary new approach to wealth accumulation that focuses on the relationship with each individual and their Avatar to money.

Ridgely’s has written 17 books, hosted his own television show and created dozens of audio and video programs on success and prosperity. He is a frequent speaker at top internet marketing conferences and a facilitator and trainer for high-level CEO masterminds.

Ridgely received his B.A. in Spanish from the University of Virginia, his J.D. from Whittier College School of Law, his Masters Writing Certificate from UCLA and is currently enrolled in a Masters Program for Value Creating Education and Global Citizenship at DePaul University. He actively practiced law in California for 12 years before turning his attention to building companies. He does all of his work in both English and Spanish.

Learn More About Ridgely's Mind Types - CLICK HERE

What you want Baby, I got it

What you need Do you know I got it?

All I'm askin’ Is for a little respect

That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT  is defined as a feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements (and I certainly offer up my RESPECT to Aretha Franklin - The Queen Of Soul!).

But the kind of respect I am talking about here is an acronym and formula...

* R - Research

* E - Experience

* S - Sympathy

* P - Purpose

* E - Education

* C - Context

* T - Take-Aways

In this episode, we will explore how to earn respect with your content marketing and give a little bit... Sock It To Me!

Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall of Fame in 2015. But perhaps his biggest influence on podcasting is Blubrry Podcasting and its parent company RawVoice, which offers a directory of more than 750,000 shows, the No. 1 plugin for WordPress and much more. A United States Navy Veteran who served 25 years and retired with the rank of Senior Chief Petty Officer, Cochrane resides in Quincy, Michigan, having spent the majority of the past 20+ years in Honolulu, Hawaii, with his family.

Unlike other PR firms, Hank always gives personal attention to his clients. Accounts are never delegated to assistants or apprentices. Hank is available for calls and questions before, during, and after implementation of PR campaigns.

Learn More About Hank's PR Class - CLICK HERE

I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it comes to relationships, in order to be able to make a withdrawal.

Since my wife works at a bank, that spoke to me!

Banks make money off your money. They take your deposits and charge interest, and then pay you back a portion of that as a dividend. That is the same with using content. You deposit it, and people invest time in it, and hopefully it pays dividends. Trust is the dividend you get only when you...

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Spend As Much Time On People As Posts

* You Have To Deposit Before You Can Withdraw

* Trust Is The Interest On Your Efforts

In this podcast we will discuss how to grow your business through relationship marketing and by investing in others... to reap the largest rewards!